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All Journal Performance Jurnal Fokus Manajemen Bisnis
Agapito Barros
Universidade da Paz
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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How Brand Community Contribute To WOM And Loyalty : Evidence From Railfans Community Silvia Van Marsally; Refius Pradipta Setyanto; Agapito Barros
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 1 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.1.8633

Abstract

Today's brand community is not only a marketing medium for companies, but also a long-term business strategy to maintain the existence of a brand. Brand community strategies tend to be found in products owned by consumers directly such as ownership of motorized vehicles, automotive, mobile phones, and electronic devices. However, there are also service companies that implement brand community strategies, one of which is PT. Indonesian Railroad (Persero). This study aims to analyze the influence of the brand community on word of mouth and loyalty to the Railfans community of PT. Kereta Api Indonesia (Persero) in the Central Java Region. This research is a type of quantitative research using a survey method using a questionnaire given to Railfans members in the Central Java region. Sampling was determined using the purposive sampling method, with a total of 130 Railfans members. The data obtained were analyzed descriptively and using the AMOS Structural Equation Model (AMOS SEM). The results showed that to increase word of mouth and loyalty, PT. Kereta Api Indonesia (Persero) is expected to increase the participation of its community members first. As an effort to increase participation, two things need attention, namely increasing member satisfaction and community-brand member relations.
Creative self-efficacy as mediator and cultural context as moderator in empowerment, mindset, and creative behavior Yusmedi Nurfaizal; Agapito Barros
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13311

Abstract

Creativity is increasingly recognized as a vital skill in digital education, influenced by both psychological and sociocultural factors. This study investigates how psychological empowerment and growth mindset influence creative behavior among digital business students, examining creative self-efficacy as a mediator and cultural context (individualism vs. collectivism) as a moderator. Using stratified proportional random sampling, data were collected from 100 students at Universitas Amikom Purwokerto and analyzed through Partial Least Squares Structural Equation Modeling with Smart PLS version 4. Results reveal that psychological empowerment and growth mindset both directly and indirectly enhance creative behavior via creative self-efficacy. Creative self-efficacy emerges as a significant mediating mechanism that amplifies these effects. Furthermore, cultural context moderates the model, with stronger pathways observed in individualistic cultures. These findings underscore the importance of nurturing self-efficacy and mindset within supportive and culturally responsive environments to foster student creativity. Theoretically, this study advances social cognitive theory, self-determination theory, and growth mindset theory by clarifying the joint influence of psychological and cultural factors. Practically, it suggests that creativity development programs centered on empowerment and mindset cultivation should be adapted to fit cultural orientations. This research offers a robust foundation for future investigations into creativity’s psychological and sociocultural antecedents in digital learning contexts.
Co-Authors Nurfaizal, Yusmedi Setyanto, Refius Pradipta Silvia Van Marsally