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All Journal Performance JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Safari : Jurnal Pengabdian Masyarakat Indonesia Pusat Publikasi Ilmu Manajemen
Silvia Van Marsally
Institut Teknologi Telkom Purwokerto, Purwokerto, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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How Brand Community Contribute To WOM And Loyalty : Evidence From Railfans Community Silvia Van Marsally; Refius Pradipta Setyanto; Agapito Barros
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 1 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.1.8633

Abstract

Today's brand community is not only a marketing medium for companies, but also a long-term business strategy to maintain the existence of a brand. Brand community strategies tend to be found in products owned by consumers directly such as ownership of motorized vehicles, automotive, mobile phones, and electronic devices. However, there are also service companies that implement brand community strategies, one of which is PT. Indonesian Railroad (Persero). This study aims to analyze the influence of the brand community on word of mouth and loyalty to the Railfans community of PT. Kereta Api Indonesia (Persero) in the Central Java Region. This research is a type of quantitative research using a survey method using a questionnaire given to Railfans members in the Central Java region. Sampling was determined using the purposive sampling method, with a total of 130 Railfans members. The data obtained were analyzed descriptively and using the AMOS Structural Equation Model (AMOS SEM). The results showed that to increase word of mouth and loyalty, PT. Kereta Api Indonesia (Persero) is expected to increase the participation of its community members first. As an effort to increase participation, two things need attention, namely increasing member satisfaction and community-brand member relations.
The effect of live selling on purchase intention in students at telkom institute of technology Purwokerto Y. D. Suryaningtiyas; Monica Rosiana; Silvia Van Marsally
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet used for most Indonesians has become a lifestyle. Many young generations often carry out buying and selling transaction via e-commerce at social media, which is turns changes people’s shopping lifestyles. This was reinforced during the COVID-19 pandemic, more people’s using E-Commers and creating direct sales features that could increase people’s desire to buy goods. This research aims to analyse the influence of Live Selling, namely live broadcasts that allow sellers and buyers to interact directly. Where seller make sales by displaying the products offered to buyers buy products during live selling, namely interactivity, visualization, Entertainment and Professionalization. This research used quantitative research with random sampling techniques and 116 respondents were successfully collected for measurement. Data processing gives the following result (1) interactivity variable has a positive effect on purchase intention (2) Visualization variable has a positive effect on purchase intention (3) entertainment variable has a positive effect on purchase intention, (4) professionalization variable has a positive impact on purchase interest. Live Selling that fulfils these four components can increase purchasing intentions among students in ITTP.
Analisis Peluang dan Tantangan Penggunaan Financial Technology (Fintech) pada UMKM di Kabupaten Banyumas Silvia Van Marsally; Hanif Febri Nugroho; Salma Eka Saputri; Ribka Tavania; Rangga Ferdyansyah Saputro
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.453

Abstract

This research aims to analyze the opportunities and challenges of implementing financial technology (Fintech) in Micro, Small, and Medium Enterprises (MSMEs) in Banyumas Regency. Banyumas was chosen as the research location because it has good potential for the development of MSMEs. This study uses a qualitative descriptive approach, analyzing data obtained from information and interviews with MSME actors. Based on the research results, it is concluded that MSME actors have a good understanding of fintech as a financial technology innovation that can help operational efficiency for MSMEs. MSME actors recognize the importance of using fintech today; they experience ease and efficiency in payment transactions, potential for sustainable growth, increased competitiveness in the digital economy era, and the potential to boost sales. However, in its implementation, MSMEs face several obstacles and challenges in using fintech, including security and privacy factors, the lack of interest and understanding of fintech usage by consumers, the risk of cybercrime, and limited internet access. Therefore, support from various parties such as the government, industry, and the wider community is needed to optimize the benefits of fintech.
Strategi Peningkatan Mutu dan Umur Simpan Produk Tahu di Desa Kalikidang Melalui Penerapan Teknologi Pasteurisasi Ajeng Dyah Kurniawati; Adanti Wido Paramadini; Silvia Van Marsally; Fitranaya Arlian; Muhammad Tata Awaludin
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2002

Abstract

Desa Kalikidang, Kecamatan Sokaraja adalah salah satu sentra produksi tahu yang ada di Kabupaten Banyumas. Salah satu permasalahan yang dihadapi oleh pengrajin tahu yang tergabung dalam Kelompok UMKM di Desa Kalikidang yaitu dalam proses distribusi dan pemasaran produk tahu ke konsumen seringkali ditemui terjadinya penurunan mutu berupa perubahan tekstur dan aroma pada produk tahu yang mengakibatkan produk menjadi tidak laku di pasaran. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan mutu dan umur simpan pada produk tahu di Desa Kalikidang melalui penerapan teknologi pasteurisasi uap. Hasil Kegiatan Pengabdian Kepada Masyarakat dalam bentuk penerapan teknologi tepat guna berupa proses pasteurisasi pada produk tahu memiliki dampak yang positif terhadap peningkatan mutu dan umur simpan dari produk tahu yang diproduksi oleh para pengrajin tahu di desa Kalikidang.
Optimalisasi Pemasaran Digital melalui Website Terintegrasi dalam Meningkatkan Ekonomi dan Daya Saing UMKM Dejarumi Muhammad Eka Purbaya; Chusnul Maulidina Hidayat; Silvia Van Marsally; Paradise Paradise
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2741

Abstract

The development of digital technology provides great opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase competitiveness. MSME Dejarumi, as one of the local business groups, still faces various obstacles in terms of marketing and optimal use of digital technology. This community service activity aims to support the increase in the capacity of MSME Dejarumi through optimization of digital marketing based on an integrated website. The implementation method includes needs analysis, integrated website development, digital marketing training and assistance, assistance and monitoring, as well as program evaluation and improvement. The results of the activity show that the existence of an integrated website can increase product visibility, simplify the transaction process, and expand market access. In addition, MSME actors also experienced an increase in understanding and skills in managing digital marketing independently. Thus, this program has succeeded in encouraging the sustainable improvement of the economy and competitiveness of MSME Dejarumi through targeted digital transformation.
Co-Authors Adanti Wido Paramadini Agapito Barros Ajeng Dyah Kurniawati Chusnul Maulidina Hidayat Fitranaya Arlian Hanif Febri Nugroho Monica Rosiana Muhammad Eka Purbaya Muhammad Tata Awaludin Paradise, Paradise Rangga Ferdyansyah Saputro Ribka Tavania Salma Eka Saputri Setyanto, Refius Pradipta Y. D. Suryaningtiyas