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All Journal Didaktika: Jurnal Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Innovative: Journal Of Social Science Research Jurnal Bisnis dan Ekonomi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Sri Mulyani
Universitas Pertiwi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Effect Of Profitability On Company Value In Property And Real Estate Companies Listed On The Indonesian Stock Exchange From 2020 To 2023: Pengaruh Profitabilitas Terhadap Nilai Perusahaan Pada Perusahaan Properti Dan Real Estate Yang Terdaftar Di Bursa Efek Indonesia Tahun 2020 Sampai Dengan 2023 Fayyadh Dzaky Prastianto; Sri Mulyani; Siti Ayu Rosida; Setiawati
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.152

Abstract

Abstract: The property and real estate sector plays an important role in the Indonesian economy, but the profitability and company value in this sector show fluctuating trends. Objective: This study aims to analyse the profitability, company value, and the effect of profitability on company value in property and real estate companies listed on the Indonesia Stock Exchange for the period 2020–2023. Methodology: This study uses a quantitative method with purposive sampling of 40 data points, using secondary data from financial reports, and analysed using simple linear regression through SPSS version 24. Research Findings: The analysis results show that profitability has an average value of 4.289 and average company value of 1.189, both of which show a positive trend. The regression test proves that profitability has a positive and significant effect on company value, with a coefficient of determination of 0.418. Keywords: Profitability, Firm Value, Real Estate
Digital Marketing and Customer Trust Effects on Local Perfume Repurchase Intention via Purchase Decisions TikTok: Pengaruh Pemasaran Digital dan Kepercayaan Pelanggan terhadap Niat Pembelian Ulang Parfum Lokal melalui Keputusan Pembelian TikTok Satria Danur Dara; Sri Mulyani; Emanuel M Bayudhirgantara
Jurnal Bisnis dan Ekonomi Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i1.190

Abstract

Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainability of purchasing behavior. This study aims to test the influence of digital marketing and customer trust on the repurchase intention of local perfume products with purchase decisions as an intervening variable in TikTok Shop users in the DKI Jakarta area. This study uses a quantitative approach with a survey method. Data was obtained through the distribution of online questionnaires to 167 respondents who had experience buying local perfumes at TikTok Shop. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) with the help of SmartPLS software version 4.1. The test results show that digital marketing and customer trust have a positive and significant effect on purchase decisions. In addition, digital marketing, customer trust, and purchase decisions have also been proven to have a positive effect on repurchase intention. Purchase decisions play a significant role in mediating the influence of digital marketing and customer trust on repurchase intention. The value of the determination coefficient showed that digital marketing and customer trust were able to explain the variation in purchase decisions by 55.0%, while repurchase intention could be explained by 56.8% by all variables in the research model. These findings indicate that digital marketing optimization supported by consumer trust plays an important role in driving purchasing decisions and increasing sustainable repurchase intent on local perfume products..
A Strategic Management Analysis To Enhance Organizational Effectiveness: A Case Study Of The Rupiah Banknote Printing Industry: Analisis Manajemen Strategis untuk Meningkatkan Efektivitas Organisasi: Studi Kasus Industri Percetakan Uang Kertas Rupiah Sandi Alam; Danang Aziz Akbarona; Sri Mulyani
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.193

Abstract

Objective : This study examines strategic management practices and challenges in enhancing organizational effectiveness within the Indonesian rupiah banknote printing industry, an environment characterized by strict regulation and high security sensitivity.   Methodology : Using a qualitative case study approach, data were collected through in-depth interviews, non-participant observation, and document analysis involving leaders and key employees selected purposively. Thematic analysis was applied through data reduction, data display, and conclusion drawing, supported by triangulation to ensure credibility.   Research results : Findings reveal that strategic management is implemented through three core stages: formulation, implementation, and evaluation. Major challenges include limited innovation, resistance to change, regulatory complexity, and weak inter-unit coordination. Despite these constraints, alignment between strategic initiatives and organizational vision contributes positively to operational efficiency, regulatory compliance, productivity, and adaptability to external changes. Overall, effective strategic management strengthens organizational performance in highly regulated public-sector industries.
The Influence Of Organizational Culture And Leadership Style On Performance Through Motivation As An Intervening Variable At PT Indonesia Chemi-Con: Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja melalui Motivasi sebagai Variabel Intervensi di PT Indonesia Chemi-Con Mat Mursalin; Sri Mulyani; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.195

Abstract

Abstract: This study aims to analyse the influence of organisational culture and leadership style on employee performance mediated by work motivation among employees of PT Indonesia Chemi Con. This study uses a quantitative approach with a survey method. Data was collected by distributing questionnaires to employees of PT Indonesia Chemi Con as research respondents. The data analysis technique used was Structural Equation Modelling (SEM) with a Partial Least Squares (PLS) approach. The results of the study indicate that organisational culture has a positive and significant effect on employee performance. In addition, leadership style also has a positive and significant effect on employee performance. Furthermore, the results of the study prove that organisational culture and leadership style have a positive and significant effect on work motivation. Work motivation is also proven to have a positive and significant effect on employee performance. The test results show that work motivation acts as a mediating variable that strengthens the influence of organizational culture on employee performance. In addition, work motivation has also been proven to mediate the influence of leadership style on employee performance. Thus, it can be concluded that the improvement in employee performance at PT Chemi Con Indonesia is not only directly influenced by organizational culture and leadership style, but also indirectly through increased work motivation Keywords: Organizational Culture, Leadership Style, Work Motivation, Employee Performance
Analysis Of Digital Marketing Implementation In Increasing Brand Awareness And Sales: A Case Study Of Pertiwi Village: Analisis Implementasi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Penjualan: Studi Kasus Desa Pertiwi Viko Rachmatullah Putra; Sri Mulyani; Arif Hidayat
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.204

Abstract

Abstrak :The rapid development of digital technology has transformed consumer behavior within the tourism industry, necessitating accommodation service providers to adapt to more modern marketing strategies. Pertiwi Village, a provider of resort, villa, and convention services in Cisarua, Bogor, faces challenges in optimizing extensive market potential through digital platforms. This study aims to analyze the implementation of digital marketing conducted by Pertiwi Village and the extent to which this implementation can increase brand awareness and sales. The research methodology employed is descriptive qualitative with a case study approach. Primary data were obtained through in-depth interviews with the owner, management, digital marketing team, and consumers. Secondary data were gathered through direct observation of the company's digital assets (Instagram, TikTok, WhatsApp) and internal documentation related to sales reports and photographs of Pertiwi Village. Data validity was ensured through source and method triangulation.The results indicate that digital marketing implementation at Pertiwi Village focuses on utilizing Instagram and TikTok as primary channels for building brand awareness through visual content. However, challenges remain regarding content consistency, substance, and variety, as well as the synchronization between digital activities and optimal sales conversion. Furthermore, the TikTok platform has not been optimallyutilized by Pertiwi Village. Evaluation of success indicators shows that while there has been a significant increase in reach and engagement, sales growth strategies are still highly dependent on the responsiveness of the reservation team in handling inquiries via WhatsApp. This study provides recommendations including the renewal of created content, updates to digital marketing strategies, more optimal use of TikTok, as well as strengthening the integration of digital reservation systems and optimizing the use of paid advertising to reach more specific market segments.Research Objectives: :1. To identify the implementation of Digital Marketing (such as platforms, content types, and campaigns) that has been carried out by Pertiwi Village.2. To analyze the extent to which the implementation of Digital Marketing is able to increase Brand Awareness.3. To analyze how the implementation of Digital Marketing at Pertiwi Village contributes to the increase in Sales..Method : This study employs a descriptive qualitative research method with a case study approach. Primary data were obtained through interviews and direct observations at Pertiwi Village, while secondary data were sourced from supporting documents, such as photographs and company archives. Results : 1. The Digital Strategy: Building the Foundation Right now, Pertiwi Village is in the early but crucial stages of its digital journey. They’ve successfully tapped into the power of social media—specifically Instagram and TikTok—to act as their visual storefront. By using WhatsApp Business as their main communication hub, they’ve created a direct line to their customers. However, there’s still a big opportunity to level up. Moving beyond social media by building an official website and joining major travel platforms (OTAs) would take their professionalism and accessibility to the next level.2. Brand Awareness: Creating the "Homie" Identity One of the most impressive findings is how well the brand’s identity resonates with the public. Pertiwi Village has managed to carve out a reputation for being a "home away from home." Their digital content doesn't just look good; it’s honest. Because the peaceful vibe people see on their screens matches the actual experience at the villa, they’ve built a strong sense of trust. The high ratings on Google Maps further prove that their brand isn't just a logo—it’s a promise of quality that people actually recognize.3. Sales Performance: From Likes to Bookings When we look at the bottom line, the digital efforts are clearly paying off. We’ve seen a steady climb in bookings from 2023 through 2025, which tells us that their online presence is doing more than just gaining "likes"—it’s driving revenue. The sales process is very human-centric; it starts with a spark of interest on social media and ends with a conversation on WhatsApp. The takeaway here is that while the content catches the eye, it’s the quick and friendly response from the reservation team that ultimately closes the deal.
Implementasi Strategi Diferesiasi dan Adaptasi dalam Pengembangan Daya Saing Bisnis Co-Working Space (Studi Kasus pada Jofter Group) Budi Wahyono; Arif Hidayat; Sri Mulyani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6539

Abstract

The development of the service industry in the era of globalization and digitalization is characterized by increasingly fierce competition and dynamic changes in customer needs. This phenomenon also occurs in the co-working space industry, which is required to not only provide workspace but also offer added value through flexible, innovative, and user-experience-oriented services. Jofter Group, as one of the co-working space service providers, faces the challenge of high competition, requiring the right strategy to maintain and improve its business competitiveness. This study aims to describe and analyze the implementation of differentiation and adaptation strategies in developing the competitiveness of the co-working space business at Jofter Group, including the internal and external factors that influence it, the impact of the strategy on competitiveness and business sustainability, as well as the challenges and strategic efforts undertaken. This study uses a qualitative method with a case study approach. Data collection techniques were carried out through in-depth interviews, observation, and documentation, while data analysis was conducted descriptively-qualitatively. The results show that Jofter Group's differentiation strategy is realized through integrated services, package flexibility, and the integration of business support facilities that can increase customer satisfaction and loyalty. The adaptation strategy is reflected in the company's ability to adjust services, utilize digital technology, and respond quickly to changing market needs. The implementation of these two strategies has a positive impact on competitiveness, brand image, and business sustainability. The conclusion of this study confirms that the synergy between differentiation and adaptation strategies is a key factor in enhancing the competitiveness of co-working space businesses. The originality of this research lies in the in-depth disclosure of the actual practices of differentiation and adaptation strategies in the context of the co-working space industry through a qualitative case study approach.
Co-Authors Ade Irawan Ari Ardiansyah Arif Hidayat Audree Novia Bella Puspita Audina Budi Wahyono Danang Aziz Akbarona Didik Riyanto Emanuel M Bayudhirgantara Fauzobihi Fauzobihi Fayyadh Dzaky Prastianto Fitri Nurhasanah Herlina Littu Mat Mursalin Mela Carla Kurnia Mulki Wardana Nanda Putri Hawa Partimah Pristanto Ria Irawan Pungki Martha Kusuma Riskia Wulandari Sandi Alam Satria Danur Dara Seftiani Sekar Minanti Setiawati Silvia Hafidzah Siti Ayu Rosida Siti Nuridah Sri Daryati Viko Rachmatullah Putra