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All Journal Jurnal Publikasi Ilmu Manajemen West Science Business and Management
Tarisa Aulia Ananda
Universitas Pembangunan Jaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Socialisation on Housewives' Knowledge in Understanding Social Entrepreneurship: Case Study in Kadudampit Village, Sukabumi Yusuf Iskandar; Dede Suleman; Ujang Badru Jaman; Fachrizal Satrio Putro Yuwono; Tarisa Aulia Ananda
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1269

Abstract

Social entrepreneurship is one of the effective ways to overcome social problems and empower the local economy, especially among housewives. This community service aims to socialise and improve the knowledge of housewives in Kadudampit Village, Sukabumi, regarding social entrepreneurship and evaluate their interest in engaging in social enterprises. This community service activity was conducted through several stages, including counselling, group discussions, and simulations. The results showed a significant improvement in participants' understanding of social entrepreneurship, with 85% showing a better experience and 60% expressing interest in starting a social enterprise. Despite barriers such as limited capital and technical knowledge, participants felt encouraged to contribute to social-based economic development in their villages. Follow-up recommendations include mentoring programmes and facilitating access to financing to ensure the sustainability of the planned social enterprises.
Fenomena Perubahan Strategi Pemasaran dalam Menghadapi Tantangan di Era Digital Tarisa Aulia Ananda; Nabilla Kusuma Dewi; Mohamad Zein Saleh
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 4 (2023): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i4.2738

Abstract

Marketing strategy changes need to be made to face challenges in the digital era. The main factor influencing the change in marketing strategy is the change in consumer behaviour. Organisations must change the way they understand consumer preferences and desires because consumers today have greater access to information through the internet and social media. The purpose of this research is to analyse what are the phenomena of marketing strategy changes in facing challenges in the digital era. This research method is a literature study. The result of this study is that marketing strategies must be innovative and creative due to shifts in consumer behaviour, industry issues, and the pace of technological progress. In the digital era, managing change is crucial to overcoming challenges and capitalising on opportunities. In addition, the government encourages business owners to use technology to help their management procedures. Companies can succeed in today's highly competitive digital market by using creative and data-driven marketing methods. Organisations are expected to effectively manage change, adopt new technologies, and take advantage of new possibilities. Future business success depends not only on mastering technology, but also on the ability to innovate, adapt, and have a thorough understanding of market dynamics.
Co-Authors Dede Suleman Fachrizal Satrio Putro Yuwono Mohamad Zein Saleh Nabilla Kusuma Dewi Ujang Badru Jaman Yusuf Iskandar