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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Publikasi Ilmu Komputer dan Multimedia
bilqis agneza herwanda
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ANALISIS HUBUNGAN TIPOGRAFI DENGAN CITRA PRODUK PADA LOGO MEREK "PIZZA HUT" bilqis agneza herwanda; Gadis Cantik Bunga Tunjungwangi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 15 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8199369

Abstract

A logo is a characteristic of a culture of corporate behavior, personality, and attitude that is validated as identity. The logo contains elements in visual communication such as shape, color and typography. Typography is the technique of selecting letters and text used in graphic design to make visuals readable and interesting to see, and is applied to typography in a product logo. Some logos are well represented so that the product image or brand image on the product has more value in the consumer's memory, including the logo on the pizza hut product included in the typographic logo. The purpose of this analysis is to identify the typographical relationship in the "pizza hut" logo with the brand image that the product has. In this analysis, qualitative methods are used. The results of literature studies are the source of data
Perancangan Karakter Maskot Digital PKBM Sebaya Siduarjo:Pendekatan Visual Dalam Konteks Media Sosial Interaktif: Desain Komunikasi Visual Bilqis Agneza Herwanda; Masnuna Masnuna; Febi Arifianto, Pungky
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 4 No. 2 (2025): Mei: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v4i2.3867

Abstract

This study aims to Increase brand awareness through mascot design as a visual identity of PKBM Sebaya, Create a distinctive character that is able to represent the vision and mission of PKBM Sebaya Sidoarjo, Build a unique, professional and attractive impression to be recognized by customers, Help make it easier for customers to remember PKBM Sebaya through the appeal of the mascot in social media content. The research method used is qualitative descriptive analysis. Data collection techniques used in this study include interview methods, direct observation and questionnaires that are distributed directly to respondents through social media, the questionnaire used is a Google form formula. The data analysis technique used in this study is a qualitative descriptive analysis of the TOWN Matrix which is used for the results of PKBM observations. The results of the study indicate that the design of the mascot for PKBM Sebaya Sidoarjo aims to strengthen visual identity and increase the appeal of social media content, which has become less attractive. This mascot is expected to be able to increase public awareness of PKBM Sebaya. The design process is carried out through qualitative and quantitative data collection, analyzed using the TOWS Matrix approach to determine the right strategy. The main media of design are character design and mascot dolls, supported by various promotional media such as graphic standard manuals, t-shirts, x-banners, and others. This strategy is expected to significantly increase the appeal and public awareness of PKBM Pebaya
Co-Authors Febi Arifianto, Pungky Gadis Cantik Bunga Tunjungwangi Masnuna, Masnuna