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All Journal PROFIT : Jurnal Administrasi Bisnis TEMALI : Jurnal Pembangunan Sosial Cakrawala Repositori Imwi Indo-Fintech Intellectuals: Journal of Economics and Business Engagement: Jurnal Pengabdian Kepada Masyarakat
Syayu Zhukhruffa
Fakultas Ilmu Sosial Ilmu Politik, Universitas Katolik Parahyangan, Bandung, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Pemanfaatan Ekosistem Digital Pada Platform E-Commerce Dalam Meningkatkan Pemasaran Dan Penjualan Produk UMKM Syayu Zhukhruffa
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.343

Abstract

Abstrak Perkembangan teknologi informasi mengakibatkan kemunculan berbagai kanal digital. Hal ini menjadi dorongan kuat bagi para pemilik UMKM untuk beradaptasi dan bertransformasi ke arah digital. Ekosistem Digital menjadi sebuah isu penting yang terus disampaikan, baik oleh Pemerintah maupun pihak swasta yang menginisiasi Ekosistem tersebut. Menjadi bagian dari Ekosistem Digital dianggap sebagai langkah tepat bagi pemilik UMKM untuk memperluas pasar dan meningkatkan penjualan karena internet mampu melenyapkan batas geografis dan waktu serta membuka kesempatan kolaborasi. Namun di sisi lain, keterbatasan pengetahuan dan kepercayaan atas Ekosistem ini masih menjadi hambatan bagi para pelaku UMKM untuk bergabung ke dalam Ekosistem Digital yang dalam penelitian ini berfokus pada Ekosistem E-Commerce. Penelitian ini dilakukan dengan menggunakan metode kulitatif konten analisis yang dilakukan melalui tinjauan literatur dan kemudian akan disertakan juga studi kasus untuk menghasilkan pemahaman yang lebih baik. Hasil penelitian ini menunjukan bahwa pelaku UMKM perlu memahami perannya di dalam Ekosistem Digital E-Commerce, berkemampuan untuk membuat strategi digital, dan dapat mengadopsi sistem dalam Ekosistem untuk dapat meningkatkan pemasaran dan penjualan produk UMKMnya. Abstract The advent of information technology has led to the emergence of various digital channels, compelling small and medium enterprise (SME) owners to adapt and transform towards a digital landscape. The Digital Ecosystem has become an essential issue emphasized by both the government and private entities initiating such ecosystems. Being part of the Digital Ecosystem is considered a viable step for SME owners to expand their markets and enhance sales, as the internet has the ability to transcend geographical and temporal boundaries, while also offering collaboration opportunities. However, limited knowledge and trust regarding this Ecosystem still pose challenges for SME actors to join the Digital Ecosystem, which, in this study, specifically focuses on the E-Commerce Ecosystem. This research employs qualitative content analysis, integrating a literature review with a case study, to gain a comprehensive understanding. The findings indicate that SME actors need to comprehend their role within the Digital E-Commerce Ecosystem, possess the capacity to devise digital strategies, and successfully adopt the systems within the Ecosystem to effectively enhance marketing and sales of their products.
Visit ka Binong: Strengthening Branding and Customer Experience of Binong Tourism Urban Village Based on Empowerment of Tourism Awareness Groups (Pokdarwis) Daniel Hermawan; Yoke Pribadi Kornarius; Albert Mangapul Parulian Lumban Tobing; Syayu Zhukhruffa
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2023): May 2023
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v7i1.1229

Abstract

Binong Tourism Urban Village is a tourism urban village declared by the Bandung City Culture and Tourism Office based on Bandung Mayor Decree Number 556/Kep.835-DISBUDPAR/2021 dated 16 September 2021. This initiative was carried out by the Bandung City Culture and Tourism Office to develop the potential of Binong Urban Village, in addition to the knitting industry center that has been known for generations. The mentoring process in the initiation, identification, and implementation of the Binong Tourism Urban Village was carried out collaboratively between the Bandung City Culture and Tourism Office, STIEPAR Yapari Bandung, and Parahyangan Catholic University. Through the mentoring process carried out, the Binong Urban Village managed to form a Tourism Awareness Group (Pokdarwis) and get a change in mindset related to branding and the customer experience of the Binong Tourism Urban Village. The sustainability of the mentoring program can be carried out through the MBKM program with the thematic KKN scheme, as well as deepening the material needed by the community, especially related to tourism marketing.
Pemanfaatan Ekosistem Digital Pada Platform E-Commerce Dalam Meningkatkan Pemasaran Dan Penjualan Produk UMKM Syayu Zhukhruffa
Cakrawala Repositori IMWI Vol. 6 No. 4 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i4.343

Abstract

Abstrak Perkembangan teknologi informasi mengakibatkan kemunculan berbagai kanal digital. Hal ini menjadi dorongan kuat bagi para pemilik UMKM untuk beradaptasi dan bertransformasi ke arah digital. Ekosistem Digital menjadi sebuah isu penting yang terus disampaikan, baik oleh Pemerintah maupun pihak swasta yang menginisiasi Ekosistem tersebut. Menjadi bagian dari Ekosistem Digital dianggap sebagai langkah tepat bagi pemilik UMKM untuk memperluas pasar dan meningkatkan penjualan karena internet mampu melenyapkan batas geografis dan waktu serta membuka kesempatan kolaborasi. Namun di sisi lain, keterbatasan pengetahuan dan kepercayaan atas Ekosistem ini masih menjadi hambatan bagi para pelaku UMKM untuk bergabung ke dalam Ekosistem Digital yang dalam penelitian ini berfokus pada Ekosistem E-Commerce. Penelitian ini dilakukan dengan menggunakan metode kulitatif konten analisis yang dilakukan melalui tinjauan literatur dan kemudian akan disertakan juga studi kasus untuk menghasilkan pemahaman yang lebih baik. Hasil penelitian ini menunjukan bahwa pelaku UMKM perlu memahami perannya di dalam Ekosistem Digital E-Commerce, berkemampuan untuk membuat strategi digital, dan dapat mengadopsi sistem dalam Ekosistem untuk dapat meningkatkan pemasaran dan penjualan produk UMKMnya. Abstract The advent of information technology has led to the emergence of various digital channels, compelling small and medium enterprise (SME) owners to adapt and transform towards a digital landscape. The Digital Ecosystem has become an essential issue emphasized by both the government and private entities initiating such ecosystems. Being part of the Digital Ecosystem is considered a viable step for SME owners to expand their markets and enhance sales, as the internet has the ability to transcend geographical and temporal boundaries, while also offering collaboration opportunities. However, limited knowledge and trust regarding this Ecosystem still pose challenges for SME actors to join the Digital Ecosystem, which, in this study, specifically focuses on the E-Commerce Ecosystem. This research employs qualitative content analysis, integrating a literature review with a case study, to gain a comprehensive understanding. The findings indicate that SME actors need to comprehend their role within the Digital E-Commerce Ecosystem, possess the capacity to devise digital strategies, and successfully adopt the systems within the Ecosystem to effectively enhance marketing and sales of their products.
Analisis Pengaruh Proposisi Nilai (Value Proposition) terhadap Intensi Membagikan (Share Intention) Mahasiswa atas Informasi Mengenai Program Studi Sarjana Administrasi Bisnis UNPAR Zhukhruffa, Syayu; Tirta, Adrianus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2637

Abstract

Didorong oleh data UNESCO yang menunjukkan kepercayaan tinggi calon mahasiswa pada rekomendasi teman sebaya, perguruan tinggi atau higher education institute kini perlu lebih aktif melibatkan mahasiswa dalam strategi komunikasi mereka untuk menarik minat calon mahasiswa baru. Dari kebutuhan tersebut, maka penelitian ini bertujuan untuk menganalisis pengaruh dari Value Proposition yang ditawarkan Program Studi Sarjana Administrasi Bisnis Universitas Kaotlik Parahyangan Bandung terhadap Share Intention dari para mahasiswanya. Data dikumpulkan dari 108 responden melalui kuesioner Google Form, kemudian diolah dan dianalisis menggunakan teknik multiple linear regression. Hasil penelitian menunjukkan bahwa Value Proposition berpengaruh signifikan dan positif terhadap Share Intention mahasiswa Program Studi Sarjana Administrasi Bisnis Universitas Katolik Parahyangan Bandung.
Strengthening and Development of Social and Economic Potential to Improve Welfare of the Tibelat Art Studio Community Seva, Kristining; Demetrius, Wilfridus; Zhukhruffa, Syayu
TEMALI : Jurnal Pembangunan Sosial Vol. 7 No. 1 (2024): Temali: Jurnal Pembangunan Sosial
Publisher : Universitas Islam Negeri Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jt.v7i1.30206

Abstract

Strengthening and developing social and economic potential is very important to improve community welfare. This can be achieved through a variety of strategies, including improving social programs, developing culture, and creating opportunities for social and economic growth. For people with low incomes, performing arts can also be used as a way of life. The income of the Reak Tibelat Art Studio, which is located in Kampung Jati, Pasir Biru Village, comes from Reak Art performances by local people who hire their services for child or relative circumcision celebrations. Apart from that, their income also comes from visits from domestic and foreign tourists who hire their performance services for certain events. The fact that has occurred so far is that the promotional media related to Reak Art performances is limited to word of mouth, which is maintained by local residents without any meaningful national publications, so tourist visits are very limited. The future potential of this business remains great due to its deep-rooted tradition and philosophical values, making it a sustainable choice for celebrating events and expressing gratitude to God. To fully realize this potential, it is essential to utilize digital media for economic growth and disseminate information about the rich culture of the Reak Tibelat Art Studio. This involves increasing partners' proficiency in effectively utilizing digital platforms, websites and social media. The main focus is to train Village and Studio managers in creating a variety of digital content—images, videos, and written materials. Additionally, our science and technology training aims to improve participants' soft and hard skills in platform management and digital marketing, thereby providing benefits to all potential partners involved.
From Fast Fashion to Thrift: Generation Z’s Sustainable Consumption Behavior in Bandung Grahadian, Kevin; Widyarini, Maria; Zhukhruffa, Syayu
Profit: Jurnal Adminsitrasi Bisnis Vol. 20 No. 2 (2026): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2026.020.02.3

Abstract

This study examines the determinants of thrift shopping practices among Generation Z consumers in Bandung, Indonesia, using an extended Theory of Planned Behavior (TPB) framework within the context of sustainable fashion consumption. The research specifically examines how perceived behavioral control, subjective attitudes toward behavior, and influence affect thrift shopping practices. A quantitative approach was employed, using a structured questionnaire distributed to Generation Z individuals with prior thrift-shopping experience. A total of 200 valid responses were collected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement model and test the proposed structural relationships. The results reveal that environmental awareness, social and cultural influences, and psychological factors have significant positive effects on thrift shopping practices. In contrast, economic considerations, barriers, convenience and accessibility, and emotional–hedonic factors do not show significant effects. Notably, perceived behavioral control shows no significant relationship, suggesting that thrift shopping among Generation Z is driven more by social validation and psychological motivation than by utilitarian control considerations. The model explains approximately 63% of the variance in thrift shopping practices.         
Co-Authors Demetrius, Wilfridus Hermawan, Daniel Kevin Grahadian Seva, Kristining Tirta, Adrianus Tobing, Albert Mangapul Parulian Lumban Yoke Pribadi Kornarius