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All Journal Media Ekonomi dan Manajemen Prosiding National Conference for Community Service Project
Cherllyn Sepvinin
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Kegiatan Kunjungan Mahasiswa Universitas Internasional Batam ke Panti Asuhan Rezky Ilahi Kota Batam Imelva Bebby Chantika; Siti Eldiani Nurrahma; Syagita Swita Ningrum; Sellina Monica; Aisyah Nurkayla; Stefanie Stefanie; Fristhienty Tantya; Jordan Jordan; Muhamad Rustu Avicena; Cherllyn Sepvinin; Nurika Rama Nasya; Brandon Kisu Candra; Louis Lim; Kelly Limandar; Frederick Nathanael Richie; Eka Nurwinda Dwy Prastyo; Malvin Iuryanto; Dame Afrina Sihombing
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8380

Abstract

Semakin berkembangnya zaman membuat generasi penerus bangsa menjadi tidak memiliki minat membaca yang tinggi. Mereka lebih sering bermain gadget dibandingkan membaca buku dalam keseharian mereka. Permasalahan minat membaca anak-anak bangsa Indonesia yang lebih rendah dibandingkan dengan negara lain menjadi masalah serius yang harus dicari solusinya oleh pemerintah Indonesia. Oleh karena itu, proyek Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan minat membaca dan kreativitas anak-anak di bidang literasi melalui implementasi program pojok literasi. Metode pelaksanaan yang diterapkan adalah pendidikan masyarakat dengan memberikan pemahaman betapa pentingnya budaya literasi bagi generasi penerus bangsa dan memberikan donasi buku cerita anak-anak. Hasil dari implementasi program pojok literasi adalah meningkatnya minat membaca anak-anak Panti Asuhan Rezky Ilahi Kota Batam. Saran untuk kegiatan pengabdian kepada masyarakat selanjutnya adalah adanya budget dana yang disediakan oleh pihak kampus untuk melakukan kegiatan pengabdian, sehingga terdapat lebih banyak kelompok masyarakat yang merasakan dampak positif dari kegiatan pengabdian.
A Model Determining Purchase Intention of Halal Skincare Products Amid The Boycott Movement: The Mediating Role of Perceived Influence Edy Yulianto Putra; Cherllyn Sepvinin; Listia Nurjanah
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6478

Abstract

The resurgence of consumer boycott movements against multinational brands following global geopolitical conflicts has reshaped purchasing behavior in Muslim-majority markets. This study examines the determinants of purchase intention toward halal skincare products in the context of a boycott movement. Drawing on the Stimulus–Organism–Response (SOR) framework, it investigates the effects of interactional factors, audience characteristics, sponsored marketing, and consumer attitudes on purchase intention, with perceived influence serving as a mediating variable. A quantitative explanatory research design was employed using a cross-sectional survey of 466 skincare consumers in Batam City, Indonesia. Data were collected through a structured questionnaire using validated measurement scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactional factors, audience characteristics, sponsored marketing, and consumer attitudes have significant positive effects on purchase intention, both directly and indirectly through perceived influence. Among these variables, perceived influence emerges as the strongest determinant of purchase intention. The study underscores the importance of leveraging social interaction, influencer-based marketing, and value-congruent communication to strengthen local halal skincare brands amid ongoing socio-political disruptions.
Co-Authors Aisyah Nurkayla Brandon Kisu Candra Eka Nurwinda Dwy Prastyo Frederick Nathanael Richie Fristhienty Tantya Imelva Bebby Chantika Jordan Jordan Kelly Limandar Louis Lim Malvin Iuryanto Muhamad Rustu Avicena Nurika Rama Nasya Nurjanah, Listia Putra, Edy Yulianto Sellina Monica Sihombing, Dame Afrina Siti Eldiani Nurrahma Stefanie Stefanie Syagita Swita Ningrum