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STRATEGI BRANDING DALAM UPAYA MENINGKATKAN PEMASARAN PRODUK BAGI ANGGOTA UMKM BINAAN UNIVERSITAS MUHAMMADIYAH PURWOKERTO Purnadi Purnadi; Selamet Eko Budi Santoso; Astika Nurul Hidayah; Jovinda Percillia Marifatul U
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.9801

Abstract

Forum Komunikasi Wisata Kuliner UMP (FOKUSKU) merupakan forum silahturahmi paguyuban pedagang di lingkungan UMP, serta disebut wisata kuliner mengikui selogan UMP Kampus Wisata sebagai wadah untuk mengembangkan usaha dan kualitas diri pedagang. Persaingan bisnis yang semakin ketat membuat para pelaku UMKM melakukan perubahan strategi bisnisnya untuk menciptakan sebuah produk yang bernilai tinggi. Pasca pandemic covid-19 FOKUSKU mengalami kesulitan dalam mempertahankan usahanya supaya tidak gulung tikar. Salah satunya kurangnnya strategi pemasaran produk dari pasar domestik ke pasar yang lebih besar dan masih minimnya pemahaman tentang branding produk serta adanya penurunan income oleh sebagian masyarakat melalui personal branding. Hal itu menimbulkan masalah tingkat pendapatan pada bisnis ini. Luaran atau hasil yang ingin di capai dalam program ini adalah para pelaku UMKM yang tergabung dalam Forum Komunikasi Wisata Kuliner Universitas Muhammadiyah Purwokerto memiliki kemampuan dan keahlian dalam menerapkan strategi Branding. Kegiatan ini dilaksanakan dengan metode penyuluhan, pelatihan dan pendampingan. Kata kunci: Branding, Pemasaran Produk, FOKUSKU
Peningkatan Kemampuan Tata Kelola BUMDES Desa Sambirata Kecamatan Cilongok Astika Nurul Hidayah; Selamat Widodo; Naelati Tubastuvi
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 1 No. 3 (2022): Membangun Desa dan Kampung
Publisher : Prisani Cendekia

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Abstract

Sambirata Village, Cilongok District has natural wealth that has the potential to be developed for the progress of the village and the welfare of its people. This natural potential is in the form of a very beautiful natural environment that is still maintained, and allows it to be developed as a tourist destination. In addition, Sambirata has the advantage of producing cardamom which has been well managed by local farmer groups, although marketing is still limited. This potential can actually be further developed under the management of the Village-Owned Enterprises (BUMDES) Sambirata, Cilongok District. However, at this time, BUMDES Sambirata has not been able to play an optimal role in managing the potential of the village. Therefore, an effort is needed to build awareness of the importance of governance capabilities and legality management of institutions so that village institutions can carry out their roles and functions optimally in order to advance the village and improve community welfare in Sambirata Village, Cilongok District, Banyumas Regency.
Tinjauan Yuridis Maqashid Syariah Terhadap Penghimpunan Dana Bank Syariah Aulia Fitri; Astika Nurul Hidayah
Ecobankers : Journal of Economy and Banking Vol 4 No 2 (2023): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

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Abstract

Maqashid Syariah adalah tujuan Syariah yang dimaksudkan oleh Allah SWT pada semua makhluk-Nya. Inti dari tujuan syariah adalah memahami kemaslahatan bagi manusia dan menghilangkan kemudharatan. Maqashid Syariah sangat penting karena berdampak pada ekonomi, misalnya dalam ekonomi Islam, menciptakan produk yang baik di bank syariah atau lembaga keuangan syariah lainnya. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis penghimpunan dana yang dikeluarkan oleh bank syariah apakah telah memenuhi maqashid syariah dan bagaimana kedudukan maqashid syariah dalam hukum perbankan syariah. Metode yang digunakan dalam penelitian ini adalah yuridis normatif dan menggunakan data sekunder. Metode pengumpulan data sekunder dalam penelitian ini adalah studi kepustakaan. Hasil penelitian menunjukan bahwa produk penghimpunan dana Bank Muamalat Cabang Purwokerto sudah sesuai dengan maqashid syariah. Kata kunci: maqashid syariah, penghimpunan dana, bank syariah
Penyelesaian sengketa Perbankan Syariah di Luar Pengadilan Agama Ratna Amalia, Cindy; Nurul Hidayah, Astika
Jurnal Hukum In Concreto Vol. 3 No. 1 (2024): Jurnal Hukum In Concreto Volume 3 Nomor 1 2024
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/inconcreto.v3i1.1294

Abstract

Law of the Republic of Indonesia Number 21 of 2008 concerning Sharia Banking still raises problems in the process of resolving cases within the scope of Sharia Banks. The scope of the Religious Courts and the General Courts have the same authority in resolving Islamic Banking disputes in Indonesia. This research was conducted to explore and analyze the absolute authority of judicial institutions in Indonesia in resolving cases related to Islamic banking in Indonesia. This research is normative juridical in nature by approaching the applicable laws and regulations associated with the legal issues studied. Based on the research, it is found that the District Court does not have absolute authority in resolving Islamic banking disputes. The settlement of Islamic Banking disputes according to Law Number 21 of 2008 concerning Islamic Banking can be done by choosing one of the paths, namely through litigation within the Religious Court, and secondly, non-litigation can be done by means of deliberation, mediation, the National Sharia Arbitration Board (BASYARNAS) or other authorized arbitration institutions, and the General Court.  Keywords: authority, dispute resolution, islamic banking
Juridical Implications of Judges Decisions with Incorrect Legal Considerations (Analysis of Decision Number: 802/Pdt.G/2019/Pa.Pwt) Avilya, Dhyni; Nurul Hidayah, Astika
Jurnal Hukum In Concreto Vol. 3 No. 2 (2024): Jurnal Hukum In Concreto Volume 3 Nomor 2 2024
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/inconcreto.v3i2.1523

Abstract

The Court's judgment is necessary. The Court must examine, resolve, and decide the case filed by the Court. However, there were court errors in the decision. This study aims to determine and analyze the law on the Judge's wrong legal consideration in the Ratio Decidendi theory and the juridical implications of the Judge's decision that misapplied the law in decision Number 2802/Pdt.G/2019/Pa.Pwt. The method used in this research is normative juridical, where the law is conceptualized as what is written in the legislation. The data source in this research uses secondary data. The data collection method in this research uses literature study, namely by collecting literature such as books, scientific journals, and primary legal materials to support this research, as well as identification and clarification of legal facts in the field by asking questions to sources that are by this research. Based on the results of the study and discussion of the legal analysis of the Judge's decision, which is wrong in its legal considerations in the Ratio Decidendi theory, namely the reasons that determine the decision formulated in the verdict. This part of the consideration cannot be separated from the verdict and has a legally binding force, which can be formulated as a legal rule. The legal impact of an incorrect decision in its legal considerations does not affect the ruling but is binding on the parties, provided that it is not appealed or cancelled.
SEJARAH PERKEMBANGAN PENDIDIKAN ISLAM DI MUHAMMADIYAH Fatihul Ihsan, Rama; Indah Larasati, Septifa; Nurul Hidayah, Astika
Tarim : Jurnal Islamic Eduation Vol 2, No 1 (2024): Tarim: Jurnal Islamic Education
Publisher : Universitas Muhammadiyah Tapanuli Selatan

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Abstract

Artikel ini menyajikan bagaimana sejarah terbentuknya Muhammadiyah yang didirikan oleh K.H Ahmad Dahlan Muhammadiyah serta menjelaskan bagaimana sejarah perkembangan Pendidikan islam di Muhammadiyah sejak awal abad ke-20. Muhammadiyah merupakan organisasi yang bergerak pada bidang keagamaan, Pendidikan serta sosial. K.H Ahmad Dahlan mendirikan Muhammadiyah dengan tujuan untuk melakukan pembaruan dalam ajaran Islam tanpa mengesampingkan peningkatan kesejahteraan masyarakat Indonesia. Tokoh-tokoh seperti KH Ahmad Dahlan menjadi focus dalam membahas visi Muhammadiyah terhadap Pendidikan Islam di Indonesia. Muhammadiyah memiliki peran yang cukup penting dalam pembangunan dialog antar agama dan dalam memperjuangkan nilai-nilai toleransi antar agama di Indonesia. Muhammadiyah telah menjadi salah satu pilar utama dalam membimbing umat Islam di Indonesia untuk menuju masa depan yang lebih baik dengandi dasarkan pada nilai-nilai islam, keadilan dan kemanusiaan.