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All Journal Journal of Management, Economic, and Accounting
Euis Patimah
Study Program Of Management, Faculty Of Economic, Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence Of Product Quality, Location And Price Perception On Customer Satisfaction (Study At Lemona Cake Shop On Perintis Kemerdekaan Street) Euis Patimah; Rita Tri Yusnita; Suci Putri Lestari
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.281

Abstract

This study aims to determine the simultaneous and partial effect of Product Quality, Location and Price on Lemona Bakery's Customer Satisfaction. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used was incidental sampling and 100 respondents were taken as a sample. The analytical tool used is the multiple regression equation. The results showed that product quality, location and price perceptions simultaneously had a significant effect on customer satisfaction at Lemona Bakery. Product quality partially has a significant effect on customer satisfaction at Lemona Bakery. Location partially has a significant effect on customer satisfaction at Lemona Bakery. Perceived price partially has a significant effect on customer satisfaction at Lemona Bakery.
Co-Authors Rita Tri Yusnita Suci Putri Lestari