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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF)
Alfina Damayanti
Universitas Djuanda Bogor
Computer Science & IT Decision Sciences, Operations Research & Management Education Public Health Social Sciences

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Utilization of Digital Marketing to Increase the Competitive Advantage of MSMEs in Sentul Village, Babakan Madang District, Bogor Regency Muhamad Nurfaozi; Eka Rahmawati; Rio Maulana; Alfina Damayanti; Gita Rahmawati; Chandra Ayu Pramestidewi; Samsuri; Titiek Tjahja Andari
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5985

Abstract

Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the students propose a program that focuses on enhancing the MSMEs' digital marketing competence, aiming to improve sales efficiency, increase revenue, and expand market reach. The implementation method is descriptive, and the participating MSMEs, Adok Furniture and Tahu Babakan, will receive tailored training and support in digital marketing.
Co-Authors Chandra Ayu Pramestidewi Eka Rahmawati Gita Rahmawati Muhamad Nurfaozi Rio Maulana Samsuri . Titiek Tjahja Andari