Utilization of Digital Marketing to Increase the Competitive Advantage of MSMEs in Sentul Village, Babakan Madang District, Bogor Regency

Muhamad Nurfaozi (Universitas Djuanda Bogor)
Eka Rahmawati (Universitas Djuanda Bogor)
Rio Maulana (Universitas Djuanda Bogor)
Alfina Damayanti (Universitas Djuanda Bogor)
Gita Rahmawati (Universitas Djuanda Bogor)
Chandra Ayu Pramestidewi (Universitas Djuanda Bogor)
Samsuri (Universitas Djuanda Bogor)
Titiek Tjahja Andari (Universitas Djuanda Bogor)

Jurnal Pengabdian Masyarakat Formosa (JPMF)
Vol. 2 No. 5 (2023): October 2023

Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the students propose a program that focuses on enhancing the MSMEs' digital marketing competence, aiming to improve sales efficiency, increase revenue, and expand market reach. The implementation method is descriptive, and the participating MSMEs, Adok Furniture and Tahu Babakan, will receive tailored training and support in digital marketing.