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All Journal Jurnal ComunitA Servizio Jurnal Ekonomi
Fitri Yutika
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Humanities Economics, Econometrics & Finance Library & Information Science Nursing Social Sciences

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Pelatihan Pengolahan Sumber Daya Hasil Laut Kepada Kelompok Pemberdayaan Usaha dan Potensi (KPUP) Desa Sungai Kakap Fry Melda Saragih; William Wendy Ary; Fitri Yutika
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 5 No. 2 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v5i2.5255

Abstract

Abstract Blue economy has become a leading sector in Indonesia and contributes greatly to the Indonesian economy through the productivity of marine products and employment. Sungai Kakap Village is one of the villages famous for its marine product potential in West Kalimantan Province. However, problems related to processing marine products into high-value alternative processed products are the main problems that hinder the optimization of marine products in this village. The aims of this service activity are to find solutions to these problems and build partnerships with the KPUP Sungai Kakap Village. The method used in this community service is Participatory Rural Appraisal (PRA) and is carried out in stages, namely 1) Identification and Analysis, 2) Assistance Planning, 3) Implementation of Assistance, 4) Monitoring and Evaluation, and 5) Final Report. The results of this community service are the majority of participants who attended felt very satisfied and felt high benefits from this service activity, especially in the aspects of delivering material and providing technology. However, aspects of the solution can be improved Keywords: Blue Economy; Empowerment; Fishery; Potency; Kakap River
Purchasing decisions through food delivery applications among gen Z: A UTAUT2 approach Fitri Yutika; Sihombing, Daniel Oktodeli; Tan, Petrus Sentoso
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study investigates the factors influencing food purchasing decisions through Food Delivery Applications among Generation Z, with a focus on students at the Institut Teknologi dan Bisnis Sabda Setia Pontianak. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical framework, data from 125 Gen Z students were analyzed. The findings reveal that habits and price value significantly influence behavioral intentions, impacting the usage of FDAs. However, factors like performance expectations, effort expectations, facilitating conditions, hedonic motivation, and social influence did not exhibit significant effects. These findings provide crucial insights for food delivery service providers to adapt marketing strategies and service development according to the preferences of Gen Z consumers. By focusing on habits and pricing, this research can serve as a foundation for developing more effective and relevant business strategies targeting the Gen Z market.
Co-Authors Daniel Oktodeli Sihombing, Daniel Oktodeli Fry Melda Saragih Tan, Petrus Sentoso William Wendy Ary