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All Journal Jurnal Pengabdian UNDIKMA ABM: International Journal of Administration, Business and Management
Muhammad Fadillah
Universitas Lambung Mangkurat
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pelatihan Pembuatan Website untuk Promosi Desa Wisata di Desa Karang Bunga Kabupaten Barito Kuala Wisnu Subroto; Melisa Prawitasari; Dewicca Fatma Nadilla; Muhammad Fadillah; Sri Dewi
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.9216

Abstract

This community service aims to increase the knowledge and skills of village officials and the tourism awareness group (Pokdarwis) of Karang Bunga village in creating and operating a website as a promotional medium for tourist villages. The method of implementing this service uses training, which includes lectures, demonstrations and discussions. This service evaluation instrument uses a questionnaire and descriptive analysis. The results of the service show that village officials and Karang Bunga Village Pokdarwis have the knowledge and skills to operate and manage the tourist village website well. The website that is owned can be used as a means of information in introducing the potential of the village so that it can become a tourist village.
The Influence of Perceived Value, Social Media Engagement, and Korean Culture on Spotify Premium Customer Loyalty: Mediating Effect of Customer Satisfaction Muhammad Fadillah; Siti Aliyati Albushairi
ABM: International Journal of Administration, Business and Management Vol 8 No 2 (2026): December 2025 - May 2026
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i2.2110

Abstract

This study examines whether perceived value, social media engagement, and Korean culture shape customer loyalty among Spotify Premium users and evaluates customer satisfaction as a mediating mechanism. A quantitative explanatory design was applied to 171 Millennial and Generation Z users in Banjarmasin selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with Partial Least Squares Structural Equation Modeling in SmartPLS 4. The results show that perceived value, social media engagement, and Korean culture do not directly influence customer loyalty. Perceived value and social media engagement have positive and significant effects on customer satisfaction, whereas Korean culture does not. Customer satisfaction has a positive and significant effect on customer loyalty and fully mediates the relationships of perceived value and social media engagement with loyalty. It does not mediate the relationship between Korean culture and loyalty. These findings position satisfaction as the principal route through which platform value and digital engagement are converted into subscription loyalty. Spotify Premium should therefore prioritize consistent service value, personalization, and meaningful social media interaction rather than relying on cultural content alone to retain users.
Co-Authors Dewicca Fatma Nadilla Melisa Prawitasari Siti Aliyati Albushairi Sri Dewi Wisnu Subroto