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All Journal YUME : Journal of Management ABM: International Journal of Administration, Business and Management
Siti Aliyati Albushairi
Universitas Lambung Mangkurat
Economics, Econometrics & Finance Health Professions Social Sciences

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Sustainable Competitive Advantage berbasis Green Innovation, Collaborative Nilai Inti, dan Green Dynamic Capability Siti Aliyati Albushairi; Ahmad Alim Bachri; Nuril Huda; Abdul Hadi; Anna Nur Faidah; Sudirwo Sudirwo
YUME : Journal of Management Vol 9, No 2 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11754

Abstract

Peningkatan kesadaran terhadap keberlanjutan lingkungan menuntut industri kreatif untuk membangun keunggulan kompetitif yang berkelanjutan melalui inovasi dan kemampuan adaptif organisasi. Namun, pelaku industri kreatif di wilayah lahan basah masih menghadapi keterbatasan dalam penerapan inovasi ramah lingkungan dan penguatan kolaborasi usaha. Penelitian ini bertujuan mengembangkan model inovasi keberlanjutan industri kreatif berbasis green innovation, collaborative core values, dan green dynamic capability dalam meningkatkan sustainable competitive advantage. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Populasi penelitian adalah pelaku industri kreatif sektor kerajinan dan fashion di Banjarmasin, Banjarbaru, dan Kabupaten Banjar dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa seluruh hipotesis berpengaruh positif dan signifikan. Collaborative core values berpengaruh terhadap green innovation dan sustainable competitive advantage. Green innovation terbukti meningkatkan sustainable competitive advantage, sedangkan green dynamic capability mampu memperkuat hubungan tersebut. Temuan ini menegaskan bahwa integrasi budaya kolaboratif, inovasi hijau, dan kapabilitas dinamis menjadi strategi penting dalam membangun daya saing industri kreatif berbasis keberlanjutan di wilayah lahan basah.
The The Influence of Collection, Investment, and Uncertainty on Purchase Pop Mart Blind Box Product Intention through Positive emotion and Social values in Generation Z in Banjarmasin Rizka Amaliya; Siti Aliyati Albushairi; Nuril Huda
ABM: International Journal of Administration, Business and Management Vol 8 No 2 (2026): December 2025 - May 2026
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i2.2108

Abstract

This study examines and empirically investigates the effects of collection, investment, and uncertainty on purchase intention toward Pop Mart blind box products through positive emotion and social value among Generation Z in Banjarmasin. This research employed a quantitative approach using an explanatory research design. The study population consisted of Generation Z consumers in Banjarmasin who had purchased or expressed an intention to purchase Pop Mart blind box products. A total of 190 respondents were selected using a purposive sampling technique. Data were collected through a Likert- scale questionnaire and analyzed using Partial Least Squares– Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that collection has no significant effect on positive emotion, whereas investment and uncertainty have positive and significant effects on positive emotion. In addition, uncertainty has a positive and significant effect on social value.
The The Influence of Social Network Emotional Marketing Dimensions on Purchase Intention through Trust among Wardah Digital Consumers Siti Nurhaliza; Siti Aliyati Albushairi
ABM: International Journal of Administration, Business and Management Vol 8 No 2 (2026): December 2025 - May 2026
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i2.2109

Abstract

Although previous studies have demonstrated the importance of emotional marketing in shaping consumer responses, most studies have treated Social Network Emotional Marketing (SNEM) as a single construct, providing limited understanding of how its individual dimensions contribute to consumer trust and purchase intention. Therefore, this study aims to analyze the influence of Social Network Emotional Marketing dimensions, namely Emotional Product, Emotional Price, Emotional Communication, and Emotional Service, on Purchase Intention through Trust among digital consumers of Wardah beauty products. This study employed a quantitative approach using a survey method. Data were collected from 200 Wardah digital consumers in Indonesia selected through purposive sampling. The results indicate that Emotional Product and Emotional Communication have a positive and significant effect on Trust, while Emotional Price and Emotional Service do not significantly influence Trust. Furthermore, Emotional Service and Trust have a positive and significant effect on Purchase Intention, whereas Emotional Price does not significantly affect Purchase Intention. Among the dimensions examined, Emotional Product demonstrates the strongest influence on Trust. These findings suggest that not all dimensions of Social Network Emotional Marketing contribute equally to consumer behavior. Trust plays an important role in enhancing Purchase Intention, while emotionally engaging product value, communication, and service experiences are essential in strengthening consumer trust and encouraging purchase intention in digital marketing environments
The Influence of Perceived Value, Social Media Engagement, and Korean Culture on Spotify Premium Customer Loyalty: Mediating Effect of Customer Satisfaction Muhammad Fadillah; Siti Aliyati Albushairi
ABM: International Journal of Administration, Business and Management Vol 8 No 2 (2026): December 2025 - May 2026
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i2.2110

Abstract

This study examines whether perceived value, social media engagement, and Korean culture shape customer loyalty among Spotify Premium users and evaluates customer satisfaction as a mediating mechanism. A quantitative explanatory design was applied to 171 Millennial and Generation Z users in Banjarmasin selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with Partial Least Squares Structural Equation Modeling in SmartPLS 4. The results show that perceived value, social media engagement, and Korean culture do not directly influence customer loyalty. Perceived value and social media engagement have positive and significant effects on customer satisfaction, whereas Korean culture does not. Customer satisfaction has a positive and significant effect on customer loyalty and fully mediates the relationships of perceived value and social media engagement with loyalty. It does not mediate the relationship between Korean culture and loyalty. These findings position satisfaction as the principal route through which platform value and digital engagement are converted into subscription loyalty. Spotify Premium should therefore prioritize consistent service value, personalization, and meaningful social media interaction rather than relying on cultural content alone to retain users.
Co-Authors Abdul Hadi Ahmad Alim Bachri Anna Nur Faidah Muhammad Fadillah Nuril Huda Rizka Amaliya Siti Nurhaliza Sudirwo Sudirwo