Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Indonesian Journal of Business Analytics (IJBA)
Didik J Rachbini
Mercu Buana University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Price Perception, Promotion, And Environmental Awareness With Mediation Of Trust In Purchase Intentions For Rooftop Solar Power Plants : Adyasolar Case Study Akhmad Adi Kusnanto; Didik J Rachbini; Dudi Permana
Dinasti International Journal of Management Science Vol. 4 No. 4 (2023): Dinasti International Journal of Management Science (March - April 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i4.1691

Abstract

As life develops and the population increases, the need for electricity becomes increasingly important, especially in Indonesia. The challenge of supplying electricity to the people is facing obstacles. The problem is limited fossil fuels (coal and oil). The Rooftop Solar Power Generation System is the process of generating electricity using photovoltaic modules that are installed and placed on the roof, walls or other parts of the Rooftop Solar Power Plant customer's building and supplying electrical energy through the transfer customer's Rooftop Solar Power Generation electricity connection system. The aim of this research is to empirically demonstrate the influence of perceived price, promotion and environmental awareness by instilling confidence in the intention to purchase a Rooftop Solar Power Plant. The results of this study are price perception, advertising and environmental awareness have a positive effect by instilling confidence in the purchase intention of Rooftop Solar Power Plants.
The Impact of Traditional Marketing and Marketing Mix on Traditional Lepet Food Lenia; Didik J Rachbini
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5478

Abstract

This study aims to analyze the role of traditional marketing in the influence of the marketing mix on awareness of traditional food products lepet. The population of this study consisted of consumers from several JABODETABEK areas, with a sample size of 288 people. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results found that the marketing mix and traditional marketing have an impact on awareness of traditional food lepet products. Product variants, price perception, information delivery, and moderated price perception are variants that are able to encourage consumers to know the product directly. However, other marketing mixes variable are not able to encourage product awareness.
Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

Abstract

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
Co-Authors Akhmad Adi Kusnanto Dudi Permana Lenia Mas Wahyu Wibowo Ririn Wulandari Wanda Yulia Utami