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Advertisements As Teaching Materials: Discourse And Gender Perspective Ngasbun Egar; Dias Andris Susanto
International Conference on Science, Education, and Technology Vol. 7 (2021)
Publisher : Universitas Negeri Semarang

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Abstract

Teaching systemic functional linguistics for postgraduate students needs to be more creative and contextual catching with the language used in business matters. Engaging language Metafunction and Indonesian advertisements create alternative teaching materials for lecturers. This research problem is that how do students reveal the meanings of ideational and interpersonal constraints with the discourse and gender in which exists in Javanese culture. Writers used descriptive content analysis to design this research with having 10 popular Indonesian advertisements along in some media. The result shows that the material process is more dominant used to inform the products by filling many verbal words on its texts. Otherwise, interpersonal meaning uses a more declarative mood to present and provide the benefit and quality of its product by delivering more predicators on its texts. Indonesian students' discourse perspective portrays that ideology and cultural background is the main reason they chose the advertisements as the teaching materials to discuss. Moreover, gender perspective realizing that females prefer discussion about cosmetics products while males explore more on automotive products. The conclusion draws advertisements designer inserting texts within products for exchanging information to get the people’s interest and benefit through using proper texts, discourse, and gender perspective to perform the perfect of its product. The writers suggest that analyzing texts used in advertisements might be the best early practice to explore language metafunction.
Padlet-Based Collaborative Writing and Digital Competence in EFL Academic Writing: Evidence from Indonesian Higher Education Siti Musarokah; Issy Yuliasri; Sri Wuli Fitriati; Widhiyanto Widhiyanto; Ngasbun Egar
Jurnal Ilmiah Peuradeun Vol. 14 No. 2 (2026): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v14i2.2626

Abstract

This study addresses a limitation in digital collaborative writing research by positioning digital competence as a moderating mechanism shaping students’ participation in Padlet-based collaborative academic writing, rather than treating it as a background learner characteristic. Previous studies have mainly examined learning outcomes or engagement when using collaborative platforms, with limited attention to how differences in digital competence influence collaborative interaction processes in technology-mediated writing environments. Using an explanatory sequential mixed-methods design, this study involved 30 undergraduate students in an Academic Writing course at a private Indonesian university. Data were collected through a digital competence questionnaire, pre- and post-writing tests, and semi-structured interviews. The findings show that Padlet supported improvements in idea organization, peer interaction, and higher-order writing performance, while digital competence shaped students’ interaction strategies and participation patterns. This study contributes by demonstrating that digital competence is a key mechanism influencing collaborative writing participation in higher education digital learning environments.