Puji Asmawati
Puskesmas Depok 3, Dinas Kesehatan Kabupaten Sleman, Yogyakarta

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PROMOTIONAL STRATEGIES IN POST-COVID 19 PANDEMIC SPORTS DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW Danny Eka Wahyu Saputra; Wawan Sundawan Suherman; Sigit Nugroho; Rachmah Laksmi Ambardini; Puji Asmawati
MEDIKORA Vol 22, No 2 (2023): Oktober
Publisher : Faculty of Sports Sciences, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/medikora.v22i2.64884

Abstract

This literature review study aims to determine promotion strategies in sports development after the Covid-19 pandemic: A systematic literature review. The technique used in this research is library research. Systematic literature search on promotional strategies in post-Covid 19 sports development: A systematic literature search was conducted in Sage, Scopus, Google Scholar, and Researchgate databases. Literature analysis used a systematic literature review method. A total of three articles were selected for review. The results of the review of the articles related to processes of participation and empowerment, with sports promotion strategies taking control over what determines the health and well-being of individuals; The holistic approach has proven successful. As a result, the sports development strategy can be realized as a step towards improving the sports lifestyle of individuals. Literature analysis used a systematic literature review method. A total of three articles were selected for review. The results of the review of the articles related to processes of participation and empowerment, with sports promotion strategies taking control over what determines the health and well-being of individuals; The holistic approach has proven successful. As a result, the sports development strategy can be realized as a step towards improving the sports lifestyle of individuals. Literature analysis used a systematic literature review method. A total of three articles were selected for review. The results of the review of the articles related to processes of participation and empowerment, with sports promotion strategies taking control over what determines the health and well-being of individuals; The holistic approach has proven successful. As a result, the sports development strategy can be realized as a step towards improving the sports lifestyle of individuals.