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Pelatihan Pemasaran Digital UMKM Kerajinan Tas Motif Aceh "Mom n Me" untuk Meningkatkan Kualitas Produk Hakim Muttaqim; Fauzi; Azka Rizkina
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.436

Abstract

Micro, Small and Medium Enterprises is one of the strengths of the national economy. During the Covid-19 pandemic, Micro, Small and Medium Enterprises became the most vulnerable sectors to be affected, especially in terms of product marketing and sales. Mom n Me is a Micro, Small and Medium Enterprise in the field of sewing Aceh motif bags. This business has been running for 5 (five) years since 2018, and in 2020 it has been transformed from a patchwork sewing business to expanding to the field of sewing Aceh handicraft bags by raising local wisdom. Mom n Me is also one of the Micro, Small and Medium Enterprises that has felt the impact of the Covid-19 pandemic. The purpose of this service activity is to improve partners' skills in digital-based marketing as well as to improve the quality of partner products. The solution offered in this activity is to provide digital marketing training such as the use of social media to increase product sales and provide training on using the official Mom n Me application/website. This application can help Micro, Small and Medium Enterprises to carry out promotions and sell products without having to have large spaces such as shops and storefronts. The method used in this activity consists of forming an activity team, conducting analysis, implementing activities, and evaluating. The results of the service activities are the official Mom n Me application/website as a tool for online marketing and sales as well as providing training to business owners, so they can operate the application/website.
Pelatihan Pemasaran Digital UMKM Kerajinan Tas Motif Aceh "Mom n Me" untuk Meningkatkan Kualitas Produk Hakim Muttaqim; Fauzi; Azka Rizkina
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i3.436

Abstract

Micro, Small and Medium Enterprises is one of the strengths of the national economy. During the Covid-19 pandemic, Micro, Small and Medium Enterprises became the most vulnerable sectors to be affected, especially in terms of product marketing and sales. Mom n Me is a Micro, Small and Medium Enterprise in the field of sewing Aceh motif bags. This business has been running for 5 (five) years since 2018, and in 2020 it has been transformed from a patchwork sewing business to expanding to the field of sewing Aceh handicraft bags by raising local wisdom. Mom n Me is also one of the Micro, Small and Medium Enterprises that has felt the impact of the Covid-19 pandemic. The purpose of this service activity is to improve partners' skills in digital-based marketing as well as to improve the quality of partner products. The solution offered in this activity is to provide digital marketing training such as the use of social media to increase product sales and provide training on using the official Mom n Me application/website. This application can help Micro, Small and Medium Enterprises to carry out promotions and sell products without having to have large spaces such as shops and storefronts. The method used in this activity consists of forming an activity team, conducting analysis, implementing activities, and evaluating. The results of the service activities are the official Mom n Me application/website as a tool for online marketing and sales as well as providing training to business owners, so they can operate the application/website.
Wacana Kritis Kontribusi Sosial Politik Legislator Perempuan Aceh terhadap Perempuan Aceh Alwi; Fauzi
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 28 No 1 (2026): June
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v28.n1.p19-27.2026

Abstract

The role of Acehnese female legislators is crucial for empowering and advocating for women's socio-political wellbeing in Aceh. Their social orientation skills often allow them to effectively prioritize women's rights and social equity over their male counterparts. However, their low electability in the 2024 elections poses significant challenges to addressing the pressing needs of Acehnese women. This study uses qualitative methods, including library research and field observations, to analyze their roles. Findings indicate that while these legislators are important for advancing women's interests, their contributions are hindered by internal obstacles such as insufficient political and legal competencies, and external issues like entrenched power dynamics and cultural norms. Political parties often exacerbate these barriers, limiting female legislators' effectiveness. The research underscores the need to enhance knowledge based on Acehnese norms and improve the leadership skills of female legislators. Promoting alignment between local cultural values and Islamic law is essential for navigating patriarchal and matriarchal systems. Continuous focus on these principles is vital for ensuring the meaningful contributions of Acehnese female legislators and empowering future generations of women.