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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Linda Daniati Melinda
Politeknik LP3I
Decision Sciences, Operations Research & Management

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Analisis Pelaksanaan Personal Selling Di Gamacomm Bandung Adi Muhammad Ramadhan; Zulhi Maidani; Genik Puji Yuhanda; Linda Daniati Melinda
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 2 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v8i2.1072

Abstract

Diawali dengan persaingan bisnis di era sekarang menjadi bervariasi dan saling berkompetitif antara satu sama lain. Sehingga diperlukan cara-cara atau strategi yang dapat memenangkan pasar. Salah satunya adalah melalui cara penjualan secara personal selling. Penelitian ini bertujuan untuk mengetahui pelaksanaan personal selling di Gamacomm Bandung. Metode penelitian yang digunakan adalah metode deskriptif kualitatif yaitu penulis menggambarkan hasil observasi pelaksanaan penjualan kemudian memaparkannya. Setelah melakukan penelitian dan pengamatan, penulis memperoleh kesimpulan bahwa pelaksanaan personal selling di Gamacomm Bandung dilaksanakan dengan cukup baik melalui beberapa pelaksanaan personal selling seperti; Memilih dan Menilai Prospek, Prapendekatan, Pendekatan, Presentasi dan Demo, Mengatasi Keberatan, Menutup Penjualan, dan Tindak Lanjut. Pelaksanaan proses personal selling tersebut dilaksanakan untuk meningkatkan daya beli konsumen terhadap produk dan jasa Gamacomm Bandung.. Namun demikian, masih terdapat beberapa kendala dalam pelaksanaannya.
Dominasi Hard Skill atas Soft Skill dalam Menentukan Kesiapan Kerja Fresh Graduate Linda Daniati Melinda
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3096

Abstract

This study examines the effect of soft skills and hard skills on the work readiness of fresh graduates from Politeknik X. A quantitative causal-associative survey design with a cross-sectional approach was employed, involving a census (total sampling) of the entire population of 61 fresh graduates. Data were collected through a five-point Likert-scale questionnaire and analyzed using corrected item-total correlation for validity, Cronbach's Alpha for reliability, classical assumption tests, and multiple linear regression. After eliminating invalid items, the instrument demonstrated adequate validity and reliability (α ≥ 0.70) for all variables, and all classical assumptions were satisfied. The regression results showed that hard skills had a positive and significant effect on work readiness (B = 0.540; p < 0.001), whereas soft skills showed no significant partial effect (B = -0.018; p = 0.802). Simultaneously, soft skills and hard skills significantly influenced work readiness (F = 16.677; p < 0.001), explaining 36.5% of its variance (R² = 0.365). These findings indicate that, within the vocational-technical context of Politeknik X, hard skills serve as the dominant predictor of work readiness, while the role of soft skills appears to be more contextual and may be constrained by self-report measurement limitations. The study offers empirical insight for evaluating vocational curricula and soft-skill assessment strategies in technical higher education institutions.
Co-Authors Adi Muhammad Ramadhan Genik Puji Yuhanda Zulhi Maidani