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This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Society
Noor Fareen Abdul Rahim
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Membangun Budaya Etika Bisnis: Studi Kasus Nestlé: Fostering A Culture of Business Ethics: A Case Study of Nestlé Liem Gai Sin; Noor Fareen Abdul Rahim; Jocelyne Lee Jia Lin; Brahmmanand Sharma; Chanda Gulati; Hanis Zahira Binti Harmony Ghani; Gao Ming; Guo Yinuo; Hafisha Binti Mas Hassan; Andra Aprillia Ayu Triana; Yogita Pawar; Kamini Tomar; Kritika Mittal
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.496

Abstract

Nestlé is one of the largest food companies in the world, with a presence in 191 countries and solid loyal customers. Nevertheless, a big organization like this cannot escape adverse ethical behavior in their company. Business ethics is the study of an organization’s corporate governance and initiatives related to corporate social responsibility. Businesses are morally obligated to give the public, stakeholders, customers, and the government the real worth of their money. Every firm engages in unethical practices for personal gain. This study aims to determine whether Nestlé will be able to survive in the long run if it is involved in unethical practices. Furthermore, this study intends to determine whether their involvement affects the customer’s purchase intention to buy their product. An online survey has been conducted to gather more information and provide evidence to support the conclusions. One hundred respondents from Malaysia, Indonesia, and India participated in this study. The analysis demonstrated that brand awareness, business ethics, and business ethics impact the intention of customers to buy Nestlé products. This study offers insightful information about how consumers view Nestlé, which could help them increase consumer trust in their brand.
The Ranking of a Coffee Brand in the Eyes of the Public and Its Competitiveness in the Industry Liem Gai Sin; Haslindar Ibrahim; Noor Fareen Abdul Rahim; Meenu Baliyan; Farah Irdina Binti Mohd Fauzi; Fatin Natasya Binti Shamsuddin; Xin Yi Fa; Gan Li Shan; Shourya Rastogi; Nupur Tayal; Shivansh Sangal; Vikrant Chaudhary; Daisy Mui Hung Kee
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2978

Abstract

Starbucks Corporation is a coffee brand with a very long history. It is the world's largest coffeehouse chain. With the development of the age, people have shown a lot of demand for drinks that can help refresh and have shown their great demand for refreshing drinks in their busy daily lives. This research examines how the general public views Starbucks and its competitive position within the coffeehouse sector focusing on location, environment, food and beverage, and service quality variables. For research purposes, an online survey was distributed to a designated number of people in Malaysia and India for data collection. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The study shows that Starbucks has effectively built a robust brand and garnered considerable public awareness, solidifying its position as a key player in the industry. Starbucks has attained a prominent standing in the public's view owing to its strong brand recognition and positive perception, influenced by factors like strategic locations, inviting ambiance, premium food and beverage offerings, and outstanding service quality. Among all these factors, the location of the Starbucks store is the primary factor affecting the public's love for Starbucks. Recognizing the importance of these factors could offer valuable insights for businesses aiming to enhance their standing and competitiveness.
Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Noor Fareen Abdul Rahim; Hala Najwan Sabeh; Itqan Darwisyah Binti Ahmad Zaky; Hemaram Naidu A/L Ramu Naidu; Bee Yen Heng; Anivia Fatma Laili; Annisa Bela Ayu Trisnawati; Ryhor Andrasiuk; Valeria Bukhovetskaya; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2592

Abstract

The restaurant industry has grown widely, not only for local food but for various types of food from other countries. With the fast pace of the technological revolution, the restaurant industry must also keep up with this revolution to remain relevant. Hence, there is the introduction of digitalized restaurants in this industry that have a great debate with traditional restaurants. The main objective of this study is to explore and analyze customer perceptions and views regarding digitalized restaurants compared to traditional restaurants. This study would also help the restaurant industry transform into digitalization that corresponds with customers' views. For research purposes, data collection from a sample of customers who have recently dined in both types of restaurants by conducting a questionnaire targeting at least 100 respondents would be conducted. The questionnaire will focus on gathering data related to customers' perspectives and satisfaction and examining the variables of efficiency and effectiveness and perceived benefits such as convenience, visuals, time consumption, customization, loyalty and rewards programs, and digital feedback. This data would be further analyzed using Statistical Package for the Social Sciences (SPSS). The expected outcome of this study is to provide the restaurant industry with valuable knowledge regarding consumer preferences for digitalized or traditional restaurants. Besides, this study would benefit the restaurant industry in transforming digitalized based on consumers' perceptions and views.
Co-Authors Andra Aprillia Ayu Triana Anivia Fatma Laili Annisa Bela Ayu Trisnawati Bee Yen Heng Brahmmanand Sharma Chanda Gulati Daisy Mui Hung Kee Farah Irdina Binti Mohd Fauzi Fatin Natasya Binti Shamsuddin Gan Li Shan Gao Ming Guo Yinuo Hafisha Binti Mas Hassan Hala Najwan Sabeh Hanis Zahira Binti Harmony Ghani Haslindar Ibrahim Hemaram Naidu A/L Ramu Naidu Itqan Darwisyah Binti Ahmad Zaky Jocelyne Lee Jia Lin Kamini Tomar Kritika Mittal Liem Gai Sin Liem Gai Sin Meenu Baliyan Nupur Tayal Ryhor Andrasiuk Shivansh Sangal Shourya Rastogi Valeria Bukhovetskaya Vikrant Chaudhary Xin Yi Fa Yogita Pawar