Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Hala Najwan Sabeh
Tishk International University
Humanities Education Languange, Linguistic, Communication & Media Other

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Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Haslindar Ibrahim; Hala Najwan Sabeh; Nurul Syahira Shamsuddin; Nurul Nazirah Syed Abu Bakar; Nurul Sofia Maisara Nor Hazlan; Olyviana Lu Hui Xin; Ong Shun En; Anees Jane Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Noor Fareen Abdul Rahim; Hala Najwan Sabeh; Itqan Darwisyah Binti Ahmad Zaky; Hemaram Naidu A/L Ramu Naidu; Bee Yen Heng; Anivia Fatma Laili; Annisa Bela Ayu Trisnawati; Ryhor Andrasiuk; Valeria Bukhovetskaya; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2592

Abstract

The restaurant industry has grown widely, not only for local food but for various types of food from other countries. With the fast pace of the technological revolution, the restaurant industry must also keep up with this revolution to remain relevant. Hence, there is the introduction of digitalized restaurants in this industry that have a great debate with traditional restaurants. The main objective of this study is to explore and analyze customer perceptions and views regarding digitalized restaurants compared to traditional restaurants. This study would also help the restaurant industry transform into digitalization that corresponds with customers' views. For research purposes, data collection from a sample of customers who have recently dined in both types of restaurants by conducting a questionnaire targeting at least 100 respondents would be conducted. The questionnaire will focus on gathering data related to customers' perspectives and satisfaction and examining the variables of efficiency and effectiveness and perceived benefits such as convenience, visuals, time consumption, customization, loyalty and rewards programs, and digital feedback. This data would be further analyzed using Statistical Package for the Social Sciences (SPSS). The expected outcome of this study is to provide the restaurant industry with valuable knowledge regarding consumer preferences for digitalized or traditional restaurants. Besides, this study would benefit the restaurant industry in transforming digitalized based on consumers' perceptions and views.
Co-Authors Anees Jane Ali Anivia Fatma Laili Annisa Bela Ayu Trisnawati Bee Yen Heng Daisy Mui Hung Kee Haslindar Ibrahim Hemaram Naidu A/L Ramu Naidu Itqan Darwisyah Binti Ahmad Zaky Noor Fareen Abdul Rahim Nurul Nazirah Syed Abu Bakar Nurul Sofia Maisara Nor Hazlan Nurul Syahira Shamsuddin Olyviana Lu Hui Xin Ong Shun En Ryhor Andrasiuk Valeria Bukhovetskaya