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All Journal AkMen JURNAL ILMIAH Jurnal Darma Agung Jurnal Bisnis dan Kewirausahaan
Muh. Indra Fauzi Ilyas
STIE-YPUP Makassar
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH HARGA, PROMOSI DAN CABANG/PERWAKILAN TERHADAP PENINGKATAN PENJUALAN MOBIL TOYOTA AVANZA PADA PT. HADJI KALLA CABANG ALAUDDIN MAKASSAR Muh. Indra Fauzi Ilyas
AkMen JURNAL ILMIAH Vol 13 No 1 (2016): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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Abstract

This study aimed to analyze the influence of price policy, promotions and branches / representative to the increased sales of Toyota Avanza At PT. Hadji Kalla Alauddin Makassar Branch and to determine the most dominant factor affecting the increase in car sales Toyota Avanza in PT. Hadji Kalla Makassar. The analytical method used in this research is descriptive analysis and multiple linear regression analysis. The results showed that the results of calculations with multiple linear regression analysis with SPSS obtained F count equal to 12 295 with a probability level of 0.000 (significant) and also the probability of much less than 0.05, meaning that the factor price policies, promotions and branches / representative affect the Toyota Avanza car sales at PT. Hadji Kalla Branch Alauddin Makassar. With the prominence of these three variables explained that before making a purchasing decision of Toyota Avanza, consumers consider strategies based on the turnover of products offered price policy, promotions, branch / representative.
TINJAUAN PELAKSANAAN MUTASI DAN PENEMPATAN KERJA PADA PT HONDA MAKASSAR INDAH Dwi Setiawati; Sri Hamdyani; Muh Indra Fauzi Ilyas
AkMen JURNAL ILMIAH Vol 16 No 3 (2019): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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Abstract

Review of the Implementation of Movements and Work Placement at PT Honda Makassar Indah. This research was conducted at a Honda car dealership and repair shop at PT. Honda Makassar Indah in Makassar, located on Jl. A.R. Judge No. 125, Suangga, Tallo, Makassar City. Types and sources of data used Qualitative and quantitative data The population taken in this study amounted to 100 employees with a sample of 50 employees. The results of the study concluded that the most influential variable was the work placement variable with a tcount of 6.068> 1.678 while the mutation variable tcount of 2.781> 1.678. Thus that the two variables are jointly or partially changed, then the most influential change in work performance is work placement
PENGARUH BIAYA PRODUKSI TERHADAP HARGA JUAL KOPI ARABIKA FLORES (STUDI KASUS PADA PT. PAPA TAKI DI FLORES BAJAWA) Muh. Indra Fauzi Ilyas
AkMen JURNAL ILMIAH Vol 16 No 4 (2019): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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Abstract

The purpose of this study was to determine the extent of the effect of production costs on the selling price of Flores Arabica coffee. In this study the data analysis used is quantitative data analysis, using calculations that are with simple regression analysis and coefficient of determination analysis. From the results of the regression analysis obtained production costs significantly influence the selling price. It is better in recording and calculating the production costs must be considered and calculated in detail because the costs have a very large influence in determining the selling price.
PERAN ENDORSEMENT DAN PROMO MEDIA SOSIAL TERHADAP KEPUTUSAN MINAT BELI BARANG: LITERATURE REVIEW Upik Djaniar; Zulfiah Larisu; Khamaludin Khamaludin; Muh. Indra Fauzi Ilyas; Muhammad Rajab
JURNAL DARMA AGUNG Vol 31 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i2.2866

Abstract

Dengan meluasnya penggunaan internet, perkembangan teknologi menjadi semakin canggih, membuat pemasaran produk menjadi mudah. Sistem internet atau dikenal juga dengan e-marketing dapat dimanfaatkan untuk berbagai kegiatan pemasaran produk. Artikel ilmiah ini ditulis menggunakan pendekatan studi literatur yang berusaha mengidentifikasi faktor-faktor yang mempengaruhi hasil. Mendeley dan Google Scholar adalah sumber dari semua artikel ilmiah yang dikutip. Penelitian Ini mampu mengidentifikasi masalah dengan membangun hubungan sebab akibat antara dua atau lebih variabel. Hasil penelitian (1) Endorsment berpengaruh terhadap keputusan minat beli barang, melalui Endorsement maka membuat banyak orang mengetahui tentang suatu barang yang akan dijual. (2) Peran media sosial mempengaruhi minat beli barang. Karena jangkauan dan aksesibilitasnya yang luas, media sosial adalah alat promosi yang sangat baik. Media sosial memiliki banyak sekali platform yang bisa digunakan untuk promosi. Media digital juga sangat mudah kita gunakan sebagai alat untuk promosi karena jangkauannya yang luas dan kemudahan penggunaannya.
PENGARUH PENGETAHUAN, KESUKAAN DAN KEYAKINAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA PADA KONSUMEN DI KOTA MAKASSAR Muh. Indra Fauzi Ilyas
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 3 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aims to: a) analyze the influence of knowledge on the decision of purchasing Honda cars to the consumers in Makassar City; b) analyze the influence of likes to the decision of Honda car purchase in Makassar City; c) analyze the influence of consumer confidence in the decision of purchasing Honda cars to consumers Makassar city. The analysis method used is descriptive analysis method and multiple linear regression analysis. The results showed that: From the calculation results of Full Model Regression analysis with the help of SPSS program obtained F counted 12,414 with a probability level of 0.000 (significant). While F table equal to 4.9646 thus F count is bigger than F table (12.414> 4.9646) and also probability is much smaller than 0.05, it means that knowledge, likeness and consumer belief simultaneously influence to purchasing decision of Honda car to consumer in Makassar City. With the influence of these three variables explained that before making a car purchase decision, consumers consider the brand image of the products offered based on the knowledge, likes and beliefs that the whole variable is significant, meaning t arithmetic> t table, and found the dominant confidence variable (X3) is based on Regression coefficient of B value of 0.375. This means that the second hypothesis is accepted, which indicates in the purchase decision making, the belief of the consumer is very decisive as it is the consumer's trust over the product offered.
Co-Authors Dwi Setiawati Khamaludin, Khamaludin Muhammad Rajab Sri Hamdyani Upik Djaniar Zulfiah Larisu