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All Journal Business Management Journal Program Studi Manajemen Journal of Social Science Journal Of World Science Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Sains Jurnal Ekonomi, Teknologi dan Bisnis Enrichment: Journal of Multidisciplinary Research and Development Bulletin of Educational Management and Innovation Asian Journal of Social and Humanities
Kurnadi Gularso
Universitas Bunda Mulia
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Other

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Competitive Beauty Salon Strategies: Professional Knowledge, Management Competencies, Relationship Skills, and Practical Experience Anatasia, Velly; Widhianto, Chandra Wibowo; Gularso, Kurnadi; Welhenly, Veronica Cynthia
Business Management Journal Vol 22, No 1 (2026): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v22i1.9730

Abstract

This study investigates how professional knowledge, operational management skills, strategic insight, relationship-building competence, and practical experience influence the competitive strength of beauty salons. Competitiveness was evaluated based on customer perceptions. A quantitative methodology was adopted, using questionnaires to collect data from 110 beauty salon owners or managers in the Jakarta region. The collected data were then analyzed through Structural Equation Modeling, employing the Partial Least Squares method (SmartPLS 4). The findings indicate that professional knowledge has a significant positive impact on competitiveness compared to other businesses, and its influence is crucial for shaping customer perspectives. However, operational management competencies did not demonstrate a substantial impact on enhancing the company's competitiveness. Conversely, relationship skills competencies and practical experience significantly and positively influence competitiveness, with practical experience emerging as the strongest factor. Further studies are suggested to reconsider the use of operational management competencies as a variable or replace them with more relevant factors that directly shape customer perceptions and enhance efficiency to build a strong salon competitiveness. Furthermore, an emphasis on strategies focused on differentiation and agility of service providers in salons is crucial in responding to competition in the market share of beauty service providers, especially salons.
Does strategic generative AI learning in higher education trigger job anxiety? An experimental study Kurnadi Gularso; Michael Christian; Guan Nan; LI Jiancheng
Bulletin of Educational Management and Innovation Vol. 4 No. 1 (2026): Bulletin of Educational Management and Innovation
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56587/bemi.v4i1.135

Abstract

Background: The use of AI-based instructional videos in higher education is rapidly expanding, offering greater convenience and potential benefits in the learning process. However, alongside these advantages, students are increasingly concerned about the possibility that AI may replace human roles, particularly in the context of future employment. Purpose: This study aims to examine the effects of perceived ease of use (PEU), perceived benefits (PB), and knowledge of generative AI (KAI) on AI job replacement anxiety (REPLC), as well as to test the moderating role of KAI in these relationships. As part of its broader contribution, this study positions AI literacy as a strategic capability shaping workforce readiness. Method: This study employs an explanatory quantitative approach using a quasi-experimental design involving 200 undergraduate students in Jakarta. Respondents were first exposed to an AI-generated lecture video before completing a questionnaire measured on a five-point Likert scale. Data were analysed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software.  Findings: The results indicate that PEU and PB are not significant with respect to KAI, while KAI has a positive and significant effect on such anxiety. In addition, KAI has a significant negative effect on PB and PEU. However, the moderating effects are not empirically supported. These findings highlight that AI literacy plays a critical role in shaping students’ awareness of potential job disruption caused by AI technologies. Furthermore, AI literacy can be considered as a strategic competence to prepare students for digital transformation and future workforce issues.
Gen Z's Path to Brand Loyalty in Photo Studios: The Influence of Brand Experience, Community, and Engagement Djong Surya Atmandra; Kurnadi Gularso
Journal of World Science Vol. 3 No. 9 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i9.714

Abstract

The photography industry, particularly photo studios, is undergoing a significant transformation due to the development of digital technology and social media. Generation Z, as a digital generation, interacts with photography in unique ways, making brand community, brand experience and customer engagement increasingly relevant for building strong relationships with photo studios. This study aims to determine and analyze Generation Z's loyalty to photo studios, focusing on the mediating role of customer participation behavior and customer citizenship behavior. This study uses a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between latent variables. Data was collected through questionnaires distributed to Generation Z consumers in Indonesia. The findings show that brand experience and customer engagement significantly increase customer participation and citizenship behavior, which in turn strengthen customer loyalty. However, brand community does not directly influence citizenship behavior or customer loyalty, highlighting the need for a comprehensive approach in building customer loyalty. These results have important implications for photo studios, indicating that creating positive brand experiences and increasing customer engagement are critical to fostering customer loyalty, especially among Generation Z. Photo studios should focus on improving these areas to build a stronger and more loyal customer base.
The Effect Of Incentive, Technology Readiness, And Charging Infrastructure On Electric Vehicle Adoption Mediated By Perceived Behavior Control (Empirical Study: Intention To Adopt Electric Vehicles In Jakarta And Its Surroundings) Hendra Wiejaya; Kurnadi Gularso
Jurnal Ekonomi, Teknologi dan Bisnis Vol. 3 No. 9 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i9.141

Abstract

Today, the world faces crucial challenges such as the energy crisis, air pollution, and greenhouse gas emissions. The transportation sector is considered a major contributor to these problems, which is driving climate change in various cities. To achieve the goal of zero emissions, electric vehicles are positioned as the transportation solution of the future and need to be widely adopted around the world. This researche focuses on analyzing the factors that affect the intention to adopt electric vehicles, with variables such as Incentive, Charging Infrastructure, Technology Readiness, Perceived Behavior Control, and intention to adopt. The goal is to understand how these factors contribute to shaping people's decisions to use electric vehicles. This study uses a quantitative approach with a sample of at least 150 respondents. Data collection was carried out through an online questionnaire, and data analysis was carried out using the structural equation modeling (SEM) method with Smart-PLS (Partial Least Squares Structural Equations Modeling) software version 3.0 Testing of validity, reliability, and goodness of fit was carried out to ensure the quality of the model.
Virtual campus tours as strategic marketing communication: The role of personal innovativeness Kurnadi Gularso; Henilia Yulita; Michael Christian; Sajjad Hussain
Bulletin of Educational Management and Innovation Vol. 4 No. 1 (2026): Bulletin of Educational Management and Innovation
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56587/bemi.v4i1.151

Abstract

Background: Virtual campus tours (VCTs) have emerged as an important digital marketing communication tool in higher education, enabling universities to engage prospective students through immersive and accessible virtual experiences. However, empirical evidence regarding the factors influencing prospective students’ intention to use VCTs remains limited. Purpose: This study examines the effects of Personal Innovativeness in Information Technology (PIIT), Perceived Ease of Use (PEOU), and Perceived Enjoyment (PE) on prospective students’ Behavioral Intention (BI) to use VCTs. Method: A quantitative study was conducted using an online survey involving 108 prospective undergraduate students in Greater Jakarta, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS.  Findings: The results reveal that PIIT has a significant positive effect on PEOU. Furthermore, PEOU positively influences both PE and BI, while PE has a strong positive effect on BI. In addition, PE partially mediates the relationship between PEOU and BI. These findings suggest that designing VCTs that are both easy to use and enjoyable can effectively enhance prospective students’ intention to adopt virtual campus tours.
Co-Authors Anatasia, Velly Catherine Liana Suhandi Christian, Michael Darwin Darwin Devi Juliyani Djong Surya Atmandra Guan Nan Hendra Wiejaya Henilia Yulita Hot Asi Imery Wata Jonnathan Jordian LI Jiancheng Liem Bambang Sugiyanto Ripki Arlansah Sajjad Hussain Welhenly, Veronica Cynthia Widhianto, Chandra Wibowo