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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) International Journal of Advanced Multidisciplinary
Khusnul Khotimah
STIE Tuah Negeri Dumai, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN Ahmad Yani; Khusnul Khotimah; Lailani Fitria; Syafwandi Syafwandi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11192

Abstract

Abstract The influence of price perceptions, service quality and trust on customer loyalty is a scientific article on literature studies within the scope of the field of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method using the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Price perception influences customer loyalty; 2) Service quality influences customer loyalty; and 3) Trust influences customer loyalty. Keyword: Price Perception, Service Quality, Trust, Customer Loyalty
Pengaruh Kepercayaan, Pemasaran Online, Citra Merek dan Keputusan Pembelian terhadap Loyalitas Pelanggan Khusnul Khotimah; Suharno Pawirosumarto; Lusiana Lusiana; Silvia Sari; Lailani Fitria; Ahmad Yani; Rafnelly Rafky; Yolanda Oktarina; Nofriadi Nofriadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 1 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i1.1672

Abstract

The Influence of Trust, Online Marketing, Brand Image, and Purchasing Decisions on Customer Loyalty is a scientific literature study article within the scope of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method uses the research library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Trust influences customer loyalty; 2) Online marketing influences customer loyalty; 3) Brand image influences customer loyalty; and 4) Purchasing decisions influence customer loyalty.
Performance Model: Organizational Culture, Work Environment and Creativity (Empirical Study at Sekolah Tinggi Ilmu Ekonomi Tuah Negeri) Khusnul Khotimah; M. Hafidz Aima
International Journal of Advanced Multidisciplinary Vol. 2 No. 3 (2023): International Journal of Advanced Multidisciplinary (October - December 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i3.386

Abstract

The purpose of this research is to determine and analyze the influence of organizational culture, work environment and creativity, both partially and simultaneously, on employee performance at the Sekolah Tinggi Ilmu Ekonomi Tuah Negeri. The population in this study were all employees (lecturers and employees) with the total number of sample respondents. The research method used multiple linear regression analysis and descriptive analysis. Regression analysis was carried out to determine whether the independent variables (Creativity, organizational culture and work environment) either partially or simultaneously had an effect on the dependent variable (Performance), and descriptive analysis was carried out by collecting data through the use of respondent questionnaires. The research results show that the organizational culture and work environment variables partially have no effect on performance, while the creativity variable partially has a positive and significant effect on performance. Simultaneously, the three independent variables of organizational culture, work environment and creativity have a positive and significant effect on performance at Sekolah Tinggi Ilmu Ekonomi Tuah Negeri
Co-Authors Ahmad Yani Ahmad Yani Lailani Fitria Lusiana M. Hafidz Aima Nofriadi Rafnelly Rafky Silvia Sari Suharno Pawirosumarto Syafwandi Yolanda Oktarina