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All Journal Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pemberdayaan Kepada Masyarakat
Yessica Sardina Purba
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi dan Rekayasa Teknologi
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Mengubah Pola Pikir Bertahan Menjadi Bertumbuh: Pendampingan Manajerial Berbasis Mindset UMKM Robin; Rusdiana Br Simamora; Denni; Hendy; Irwadi; Silvia Sofyan; Triana Melinda Sinaga; Yessica Sardina Purba; Ferry Hidayat
Battuta-Jurnal Pemberdayaan Masyarakat Vol 3 No 1 (2026): Edisi Januari
Publisher : LPPM Universitas Battuta

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Abstract

Pengabdian kepada masyarakat ini bertujuan mendorong perubahan pola pikir pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dari orientasi bertahan (survival mindset) menuju orientasi bertumbuh (growth mindset) melalui pendampingan manajerial berbasis perubahan mindset. Kegiatan dilaksanakan pada UMKM Jalan Titipan Marelan, dengan melibatkan 12 pelaku UMKM dari sektor kuliner dan jasa. Metode pelaksanaan menggunakan pendekatan partisipatif-reflektif yang meliputi observasi awal, diskusi reflektif, pelatihan manajerial berbasis kasus, serta pendampingan pengambilan keputusan usaha. Hasil kegiatan menunjukkan adanya pergeseran signifikan pada cara pandang pelaku UMKM terhadap usaha yang dijalankan. Sebelum pendampingan, sebagian besar UMKM berorientasi pada pemenuhan kebutuhan jangka pendek dan cenderung menghindari risiko. Setelah pendampingan, pelaku UMKM mulai memandang usaha sebagai aset yang dapat dikembangkan, menunjukkan kesadaran perencanaan, serta lebih terbuka terhadap pembelajaran dan perubahan. Pendampingan manajerial berbasis mindset terbukti efektif sebagai fondasi awal perubahan praktik pengelolaan usaha dan penguatan keberlanjutan UMKM
PENGUATAN EKONOMI PEREMPUAN ADAT MELALUI TATA KELOLA KEUANGAN DIGITAL DAN STRATEGI PEMASARAN PRODUK UNGGULAN HaL-PA: STRENGTHENING THE ECONOMY OF INDIGENOUS WOMEN THROUGH DIGITAL FINANCIAL GOVERNANCE AND MARKETING STRATEGIES FOR HAL-PA'S FEATURED PRODUCTS Fitri Handayani; Hermawan Sutanto; Yessica Sardina Purba
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 1 (2025): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i1.6734

Abstract

Indigenous women play a crucial role in supporting the household economy and preserving local wisdom, yet they still face various limitations in financial management, technology, and marketing strategies. This community service program aims to strengthen partners' capacity through digital financial management, training in hygienic packaging in accordance with halal standards, and optimizing digital marketing for HaL-PA's flagship products. Implementation methods include surveys, needs mapping, outreach, interactive training, and ongoing mentoring involving lecturers and students. The program's implementation includes the use of a simple financial recording application, the provision of appropriate technology such as vacuum sealers and labeling machines, and the use of social media for branding and market expansion. Results from this activity indicate increased digital literacy, more hygienic product quality, and enhanced competitiveness through product diversification, trademark management, and halal certification. Recommendations for follow-up include strengthening product innovation and the sustainability of digital marketing strategies.
Co-Authors Denni Ferry Hidayat Fitri Handayani Hendy Hermawan Sutanto Irwadi Robin Rusdiana Br Simamora Silvia Sofyan Triana Melinda Sinaga