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All Journal Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pemberdayaan Kepada Masyarakat Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Yessica Sardina Purba
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi dan Rekayasa Teknologi
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Mengubah Pola Pikir Bertahan Menjadi Bertumbuh: Pendampingan Manajerial Berbasis Mindset UMKM Robin; Rusdiana Br Simamora; Denni; Hendy; Irwadi; Silvia Sofyan; Triana Melinda Sinaga; Yessica Sardina Purba; Ferry Hidayat
Battuta-Jurnal Pemberdayaan Masyarakat Vol 3 No 1 (2026): Edisi Januari
Publisher : LPPM Universitas Battuta

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Abstract

Pengabdian kepada masyarakat ini bertujuan mendorong perubahan pola pikir pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dari orientasi bertahan (survival mindset) menuju orientasi bertumbuh (growth mindset) melalui pendampingan manajerial berbasis perubahan mindset. Kegiatan dilaksanakan pada UMKM Jalan Titipan Marelan, dengan melibatkan 12 pelaku UMKM dari sektor kuliner dan jasa. Metode pelaksanaan menggunakan pendekatan partisipatif-reflektif yang meliputi observasi awal, diskusi reflektif, pelatihan manajerial berbasis kasus, serta pendampingan pengambilan keputusan usaha. Hasil kegiatan menunjukkan adanya pergeseran signifikan pada cara pandang pelaku UMKM terhadap usaha yang dijalankan. Sebelum pendampingan, sebagian besar UMKM berorientasi pada pemenuhan kebutuhan jangka pendek dan cenderung menghindari risiko. Setelah pendampingan, pelaku UMKM mulai memandang usaha sebagai aset yang dapat dikembangkan, menunjukkan kesadaran perencanaan, serta lebih terbuka terhadap pembelajaran dan perubahan. Pendampingan manajerial berbasis mindset terbukti efektif sebagai fondasi awal perubahan praktik pengelolaan usaha dan penguatan keberlanjutan UMKM
PENGUATAN EKONOMI PEREMPUAN ADAT MELALUI TATA KELOLA KEUANGAN DIGITAL DAN STRATEGI PEMASARAN PRODUK UNGGULAN HaL-PA: STRENGTHENING THE ECONOMY OF INDIGENOUS WOMEN THROUGH DIGITAL FINANCIAL GOVERNANCE AND MARKETING STRATEGIES FOR HAL-PA'S FEATURED PRODUCTS Fitri Handayani; Hermawan Sutanto; Yessica Sardina Purba
Jurnal Pengabdian Masyarakat Multidisiplin Vol 9 No 1 (2025): Oktober
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v9i1.6734

Abstract

Indigenous women play a crucial role in supporting the household economy and preserving local wisdom, yet they still face various limitations in financial management, technology, and marketing strategies. This community service program aims to strengthen partners' capacity through digital financial management, training in hygienic packaging in accordance with halal standards, and optimizing digital marketing for HaL-PA's flagship products. Implementation methods include surveys, needs mapping, outreach, interactive training, and ongoing mentoring involving lecturers and students. The program's implementation includes the use of a simple financial recording application, the provision of appropriate technology such as vacuum sealers and labeling machines, and the use of social media for branding and market expansion. Results from this activity indicate increased digital literacy, more hygienic product quality, and enhanced competitiveness through product diversification, trademark management, and halal certification. Recommendations for follow-up include strengthening product innovation and the sustainability of digital marketing strategies.
THE INFLUENCE OF WORK DISCIPLINE AND RECRUITMENT ON EMPLOYEE PERFORMANCE AT PT. KARINDO SAKTI SOURCES THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE (At PT. Sumber Karindo Sakti) Yessica Sardina Purba
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.183

Abstract

Based on the results of the analysis of hypothesis 1, it can be seen thatWork discipline influences job satisfaction. The results of this research are in accordance with the results of research conducted by (Nugrahaningsih & Julaela, 2022) showing that work discipline has a significant effect on job satisfaction. Based on the results of respondents' answers to the three statements contained in the research questionnaire regarding work discipline, the average respondent tended to agree and strongly agree. Where in the statement employees have awareness in carrying out company duties and regulations both in attendance and using company equipment properly. This indicates a high level of good discipline, such as employees having awareness in carrying out their work and complying with company regulations, which can influence the job satisfaction of PT employees. Source Karindo Sakti. According to(Hasibuan, 2016) that work discipline has a direct influence on employee job satisfaction, so discipline is an important factor in a company. This is considered an important factor because work discipline can influence employee job satisfaction. The higher the employee's work discipline, the higher the employee's job satisfaction. Then we also looked at the characteristics of the respondents based on age, where the majority of respondents were aged 25-35 years. This is because this age is the productive age at work. So it can be said that employees who work in the production section of PT Sumber Karindo Sakti get satisfaction at work.
Co-Authors Denni Ferry Hidayat Fitri Handayani Hendy Hermawan Sutanto Irwadi Robin Rusdiana Br Simamora Silvia Sofyan Triana Melinda Sinaga