Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Journal of Tourism Sustainability Journal of Event, Travel and Tour Management
Ronal Andrianto
Politeknik Pariwisata NHI Bandung
Humanities Decision Sciences, Operations Research & Management Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Bauran Pemasaran Product dan People Terhadap Keputusan Pembelian Paket Umroh Di PT. Satria Barokah Wisata Ronal Andrianto
Journal of Event, Travel and Tour Management Vol.3 No.1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i1.1277

Abstract

Based on research conducted by 2016, the results show that purchasing decisions are influenced by the product and people marketing mix by 8% and 17%. However, the characteristics of the Umrah package purchase decision are different from other products. Umrah packages have different characteristics from other products because they are related to the goal to be achieved, namely worship so that consumers consider many things before deciding to use an Umrah package product. This study aims to examine the effect caused by product variables and people variables on the purchase decision of the umroh package at PT. Satria Barokah Wisata. This research was conducted with a quantitative approach by distributing questionnaires to 260 pilgrims at PT. Satria Barokah Wisata from 2022 that has used the Umrah package by using purposive sampling technique. The theory used is the theory of travel packages from Nuriata (2014), theories about the ability of employees from Mangkunegara (2010) and purchasing decision theory from Kotler & Keller (2002). The results of the study explained that the product and people significantly influence the decision to purchase an Umrah package at PT. Satria Barokah Wisata amounted to 72.9% while the remaining 27.1% was influenced by other variables, which were not examined in this study. Thus the need for special attention from the Umrah travel organizer company, especially PT. Satria Barokah Wisata in paying attention to the product marketing mix and people to influence consumer purchasing decisions to choose the products they offer. With this result, it is hoped that it will become an opportunity for PT. Satria Barokah Wisata to optimize other promotion channels to increase sales.
Identifikasi Potensi Produk Pariwisata Sebagai Dasar Perencanaan Paket Wisata di Desa Cacaban Kidul Kabupaten Purworejo, Provinsi Jawa Tengah Kurniati, Cucu; Josary, P. Jessica Jocelyn; Sinaga, Endang Komesty; Puksi, Faisal; Andrianto, Ronal
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1397

Abstract

Desa Cacaban Kidul which is located in the vicinity of the Borobudur Temple development area has potential in the tourism sector in three forms, including the form of natural tourism potential, cultural tourism, craft/creative tourism, as well as non-tourism potential such as agricultural and livestock product potential. This research hopes to be able to provide specific benefits for the welfare of the community through an effort to develop communitybased tourism through community empowerment in Desa Cacaban Kidul. In conducting the research, the potential of the tourism products and the components of tourism products in terms of attractions, amenities and accessibility in Desa Cacaban Kidul are identified and analyzed. The result of the study can serve as an opportunity for a creation of tour package as it serves some recommendation for Desa Cacaban Kidul so that they can be managed properly and optimally as an effort to develop sustainable tourism through a series of tourism activities packaged in a tour package. Keywords: Tourism product, Tour Package Planning, Tourism Village
Pro-Environmental Behaviour in Tourism: A Systematic Literature Review and Future Research Directions Prawira, Mega Fitriani Adiwarna; Ramadhani, Iqlima; Audita, Vanda Nirma; Andrianto, Ronal; Prawira, Aura Bulan Andhara
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.137

Abstract

As one of the largest global economic sectors, tourism significantly contributes to economic and social development. However, it is also a leading cause of environmental degradation, including ecosystem disruption, carbon emissions, and resource exploitation. Tourists ' pro-environmental behavior (PEB) is crucial in mitigating tourism's adverse effects through sustainable actions like responsible waste management and green transportation. This study employs a Systematic Literature Review (SLR) method to synthesize research on PEB in tourism from 2013 to 2023. Drawing from 24 peer-reviewed articles from the Scopus database, the review identifies key themes: intrinsic and extrinsic behavioral drivers, the transformative role of technology, emotional engagement, organizational and community-level factors, and the unique challenges of rural tourism. The findings reveal that intrinsic factors, such as personal norms and moral obligations, are foundational drivers of PEB, while extrinsic factors, including environmental policies and supportive infrastructure, enable sustainable actions. Technology, particularly AI, social media, blockchain, and augmented reality, emerges as a dynamic antecedent, enhancing transparency and decision-making in sustainable tourism practices. Emotional engagement, such as awe and attachment to destinations, amplifies tourists' long-term commitments to sustainability. However, significant research gaps remain, including the need for longitudinal studies, geographic diversity, and cross-cultural analyses. The study proposes a conceptual model integrating these factors with sociocultural contexts, moderating their effectiveness. This model offers theoretical insights and practical implications for policymakers, destination managers, and researchers. The tourism sector can promote PEB and advance sustainable practices globally by addressing identified gaps and adopting innovative strategies.
Co-Authors Audita, Vanda Nirma Cucu Kurniati Endang Komesty Sinaga Josary, P. Jessica Jocelyn Mega Fitriani Adiwarna Prawira Prawira, Aura Bulan Andhara Puksi, Faisal Ramadhani, Iqlima