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All Journal Indonesian Community Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Ony Kurniawati
Universitas WR. Supratman Surabaya, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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STRATEGIC HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL BUSINESS: A CASE STUDY OF MULTINATIONAL COMPANIES Dina Novita; Caroline Caroline; Siti Sumiati; Ony Kurniawati; Mohd. Fauzi Hussin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

This study delves into Strategic Human Resource Management (SHRM) within the context of international business, utilizing a case study approach to examine the practices of multinational companies. The objective is to shed light on the multifaceted dynamics of HRM in a global context and assess its significance for multinational corporations. The research employs a comprehensive methodology that combines a literature review, qualitative analysis of case studies, and empirical data collection. It examines the role of HRM in multinational companies, emphasizing its crucial function in navigating the complexities of global markets. Furthermore, the study explores the impact of cultural diversity on HRM strategies, recognizing that adequate cross-cultural competence is paramount for success. The case studies offer insights into talent management and recruitment strategies tailored to local markets, emphasizing the adaptability of HR policies to varying international contexts. Moreover, the research underscores the importance of network relationships within and with local partners in shaping HRM outcomes. This study contributes to the field of HRM in international business by integrating existing theories and empirical evidence into a coherent framework. It underscores the need for HRM practices accommodating diverse cultural and institutional contexts. Ultimately, it provides HR professionals and international business leaders with actionable insights to enhance their HRM strategies in the dynamic landscape of global operations.
Pelatihan Manajemen Pemasaran dan Sertifikasi Produk Pada UMKM Tahu “Sidodadi” Kediri dalam Meningkatkan Daya Saing Produk Bachrul Amiq; Ony Kurniawati; Bambang Sutejo; Dyah Pelitawati; Davis Febrinanto Prakasa; Pinky Pininta Dewi
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5690

Abstract

Pelatihan manajemen pemasaran dan sertifikasi produk pada UMKM Tahu “Sidodadi” Kediri dilakukan untuk meningkatkan daya saing produk di pasar yang semakin kompetitif. Pelatihan  ini penting, karena sertifikasi produk dan manajemen pemasaran yang efektif dapat meningkatkan kepercayaan konsumen dan penjualan. Metode pelaksanaan mencakup persiapan kegiatan, pelaksanaan kegiatan, dan evaluasi kegiatan melalui kuesioner. Hasil kegiatan menunjukkan bahwa 33,8% peserta memiliki pengetahuan dan pemahaman sangat baik, 49,2% peserta menilai baik, dan 17% peserta menilai cukup baik. Kegiatan pelatihan tersebut berhasil memberikan pengetahuan dan keterampilan yang dibutuhkan oleh UMKM, sehingga dapat membantu dalam meningkatkan daya saing produk tahu “Sidodadi” di pasar lokal maupun nasional.
Co-Authors Bachrul Amiq Bambang Sutejo Caroline Caroline Davis Febrinanto Prakasa Dina Novita Dyah Pelitawati Mohd. Fauzi Hussin Pinky Pininta Dewi Siti Sumiati