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All Journal Jurnal Ilmu Komunikasi Media Bina Ilmiah
Ami Saptiyono
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS STRATEGI KONTEN PROMOSI AKUN INSTAGRAM @MUSEUMRANGGAWARSITA DALAM MENINGKATKAN KUNJUNGAN Ami Saptiyono; Gita Aprinta E.B
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.874

Abstract

Media Sosial sebagai media yang menjembatan komunikasi antar manusia, saat inisudah digunakan oleh berbagai pihak untuk menyebarkan informasi dengan berbagai tujuan terutama dalam hal pemasaran. Salah satu media sosial yang saat ini banyak digunakan adalah Instagram, hal tersebut disebabkan oleh adanya fitur pengolahan foto, video dan text dalam media sosial ini. Teori atau model yang saat ini cukup efektif digunakan dalam social media marketing adalah C Heuer yang memilikki 4 komponen di dalamya, yaitu context, communication, collaboration dan conextion dijadikan acuan dalam memperoleh perhatian dari khalayak yang dituju. Salah satu institusi yang memiliki tujuan tersebut adalah Museum Ranggawarsita, kota Semarang, Jawa Tengah yang saat ini sedang aktif melakukan re branding, dengan menyebarkan informasi terutama terkait dengan promosi menggunakan Instagram. Kompkesitas kebutuhan promosi Museum Ranggawarsita menuntut adanya stratregi konten yang efektif dan efisien dalam menarik minat berkunjung khalayal. Melalui model 4 C Heuer, dapat dilihat bahwa postingan postingan promosi dalam akun Instagram @museumranggawarsita sudah cukup memenuhi kriteria dalam komponen komponen model 4 C Heuer, dan ini dibuktikan dengan adanya kenaikan pengunjung dari tahun ke tahun
Pengaruh Konten Linkedin Wulan Budi Asmoro terhadap Personal Branding Followersnya Fadhil Aiman; Ami Saptiyono
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5514

Abstract

The rapid growth of social media, particularly LinkedIn, has created new opportunities for individuals to build personal branding. However, previous studies have mostly emphasized LinkedIn’s role as a professional networking platform without thoroughly examining the impact of specific content on users’ self-image development. This limitation encourages the present study to specifically investigate the influence of Wulan Budi Asmoro’s LinkedIn content on her followers’ personal branding. The objective of this study is to determine how consistent and educational content can shape followers’ perceptions and strategies in developing their personal branding. This research employed a quantitative approach with probability sampling, involving 100 respondents selected from more than 21,000 followers. The research instrument was tested for validity and reliability, with Cronbach’s Alpha values exceeding 0.60. Simple linear regression analysis revealed that Wulan Budi Asmoro’s LinkedIn content has a significant influence on personal branding, with a coefficient of determination of 90.3%, while the remaining 9.7% is influenced by other external factors. These findings confirm that consistent, relevant, and valuable social media content serves as a strong stimulus in shaping personal branding, in line with the Stimulus-Organism-Response (S-O-R) theory. The study concludes that personal branding strategies can be optimized through the effective use of targeted and consistent LinkedIn content.
Pengaruh Kualitas Konten Instagram @seputarsemarang terhadap Pemenuhan Kebutuhan Informasi Warga Semarang Dhavin Shaaka Abiyoga; Ami Saptiyono
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5602

Abstract

This study's objective is to examine the extent to which the content shared on the Instagram account @seputarsemarang impacts the satisfaction of information needs among residents of Semarang. The central inquiry focuses on whether the quality of content significantly correlates with the degree to which various dimensions of information needs are met, encompassing cognitive, affective, personal integration, social integration, and escapism-related aspects. To assess content quality, four key indicators were utilized: accuracy, comprehensiveness, relevance, and timeliness. Employing a quantitative approach within an associative research framework, this study utilized a structured questionnaire featuring close-ended items on a four-point Likert scale, administered to a selected sample of 100 followers of the @seputarsemarang account. The analytical procedures encompassed assessments of validity and reliability, alongside statistical techniques including t-test, cross-tabulation, Chi-Square analysis, and Cramer’s V measurement. Findings reveal that the obtained t-value of 17.094 significantly surpasses the critical t-table value of 1.290 at a significance threshold of <0.001. Additionally, the Cramer’s V coefficient of 0.591 signifies a moderately strong correlation. These outcomes reinforce the Uses and Effects theory, underscoring the influential role of media content in shaping audience perceptions and experiences. The study emphasizes the importance of local social media as a reliable source of information for urban communities and contributes empirically to the development of social media and communication studies.
Co-Authors Dhavin Shaaka Abiyoga Fadhil Aiman Gita Aprinta E.B