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All Journal Jurnal Komunikasi ETTISAL Journal of Communication Jurnal Dinamika Sosial Budaya Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains
Pramucitra, Sinta
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Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Cybersecurity Literacy Among Mass Media Journalists In Central Java Setyowati, Retno Manuhoro; Safira, Citra; Pramucitra, Sinta
Jurnal Komunikasi Vol 18, No 1 (2024): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i1.21712

Abstract

Notes of the Alliance of Independent Journalists (AJI Indonesia) at the end of 2022, the number of digital attacks on journalists increased compared to 2021. There were 15 digital attacks in 2022, while in 2021, there were only 5 cases recorded. Attacks, or what is commonly referred to as digital violence, refer to the notion of violence in which the perpetrator attacks network infrastructure or uses digital technology. Meanwhile, digital attacks becoming a trend during 2022 are hacking experienced by journalists and DDoS targeted at media organization sites. However, not all mass media have prepared anticipation for the potential for digital violence, including not all journalists who understand cybersecurity's importance in carrying out their duties. This research seeks to explore the meaning of journalists related to cyber security in their journalistic work and to record real experiences of how anticipation and strategies are carried out so that they do not just become victims of cyber-attacks. The method used is qualitative with an interpretive phenomenological analysis (IPA) approach. An approach where data is obtained and studied in an in-depth way, and sees each case is something that has its characteristics. The key word of this research lies in the technique of analysis and interpretation of data that is descriptive, which is presented using a distinctive language and does not aim to generalize the results. The research location is in the city of Semarang, with data collection techniques through in-depth interviews, surveys, observations, and documentation of the research subjects, in this case, journalists from various mass media in Central Java.
Analysis of Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19: Analisis Strategi Konten Instagram Disbudpar Kota Semarang di Era Baru Covid 19 Julianto, Edi Nurwahyu; Indainanto, Yofiendi; Pramucitra, Sinta
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.10622

Abstract

Efforts to grow tourism in the new era of Covid-19 in Semarang City have encouraged the Semarang City Culture and Tourism Office to promote tourism through various media platforms. One strategy is to promote tourism content through social media Instagram @disbudparkotasemarang. Accessibility encourages tourists to search for information on Instagram. This condition encourages content planning not only to display various destinations. This study aims to find out how to analyze the Semarang City Disbudpar Instagram Content Strategy in the New Era of Covid 19?. The method used is qualitative descriptive using The Circular Model of SoMe to analyze the findings. The results show that the @disbudparkotasemarang Instagram account has basically gone through four important stages in planning content, namely: Share, Optimaze, Manage and Engage. The content strategy is carried out by interacting with posts, displaying cultural events, and tours. This strategy is able to attract user attention as seen from the number of likes and comments that are very different. It's just that the implementation hasn't shown good performance, with the engagement rate still at a moderate level of 1.28 percent. Although, there has been an increase, posts, followers and users during 2022. It is important to plan content by paying attention to the level of engagement which is indicated by interactive communication.
STRATEGI KOMUNIKASI PEMASARAN ROTI GEMBONG TANDUK DALAM MENINGKATKAN PENJUALAN pramucitra, sinta; Prihastomo, Natanael Ruddy; Mahendra, Virgian Novi
Jurnal Dinamika Sosial Budaya Vol. 24 No. 2 (2022): Desember (2022)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jdsb.v24i2.6311

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Roti Gembong Tanduk telah melakukan strategi komunikasi pemasaran dengan baik dan benar dalam meningkatkan penjualan. Landasan teori yang digunakan dalam melakukan penelitian ini menggunakan teori Intregrated Marketing Communications yang terdiri dari lima metode, yaitu periklanan, hubungan masyarakat dan publisitas, pemasaran langsung, promosi penjualan, penjualan personal. Dalam penelitian ini dengan beberapa teknik pengumpulan data meliputi observasi, wawancara secara mendalam, studi pustaka. Informan dalam penelitian ini terdiri dari empat informan. Teknik penelitian kualitatif yang digunakan penelitian ini mengikuti pendekatan Huberman and milles (1994) Hasil penelitian ini menunjukan bahwa Roti Gembong Tanduk telah melakukan strategi pemasaran dengan baik, sehingga penjualan yang dilakukan Roti Gembong Tanduk sangat meningkat.
Pembelajaran Kreatif Siswa SMA Sint Louis Semarang Melalui Pelatihan Konten Capcut Fitrianti, Ayang; Setiawan, Yuliyanto Budi; Pramucitra, Sinta; Bagus P, Yoma; Rahmawati, Rahmawati; Ramadhani, Ajeng
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.6764

Abstract

Pada era digital, kemampuan membuat konten kreatif menjadi keterampilan penting, terutama bagi generasi muda. Pada penelitian ini bertujuan untuk mengkaji efektivitas pelatihan konten Capcut dalam meningkatkan pembelajaran kreatif siswa SMA St. Louis Semarang. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini melibatkan 40 siswa kelas XI yang mengikuti serangkaian pelatihan pembuatan video. Hasil penelitian menunjukkan bahwa pelatihan ini berhasil menstimulasi kreativitas siswa dalam aspek storytelling, penggunaan efek visual, dan narasi, serta mengembangkan keterampilan kolaborasi dan berpikir kritis. Pelatihan ini juga terbukti meningkatkan motivasi belajar siswa karena metodenya yang relevan dan menyenangkan. Kesimpulannya, pelatihan konten Capcut merupakan media yang inovatif dan efektif untuk menumbuhkan kreativitas dan keterampilan digital siswa, memberikan rekomendasi untuk mengintegrasikan kegiatan serupa ke dalam kurikulum sekolah.
TINGKATKAN AKUNTABILITAS DENGAN PELATIHAN JURNALISTIK PADA GURU-GURU TK AISYIYAH KOTA SEMARANG Syamsiyah LS, Sri; Suhariyanto, Suhariyanto; Pramucitra, Sinta
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i5.1704-1712

Abstract

Usulan kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kompetensi dalam bidang penulisan dan jurnalistik bagi para guru-guru TK Aisyiyah di Kota Semarang. Hal ini penting dilakukan karena saat ini banyak guru yang ingin mempublikasikan berbagai kegiatan sekolah, namun mengalami kendala. Kedala tersebut antara lain tidak semua guru tahu bagaimana cara menulis pers release yang sesuai dengan standar media. Selain itu Sebagian dari mereka juga merasa kesulitan untuk berhubungan dengan media. Karena itu solusi yang ditawarkan adalah memberikan pelatihan penulisan dan jurnalistik kepada mereka.  Kegiatan diawali dengan penilaian awal kebutuhan yakni melihat situasi dan kesulitan apa yang sebenarnya dirasakan oleh para guru TK Aisyiyah di Kota Semarang. Setelah melihat permasalahan, tim PKM menetapkan desain dan materi pelatihan. Pelatihan tidak diberikan kepada seluruh guru dari 54 TK Aisyiyah, namun kami hanya membatasi pada 20 orang dengan meminta bantuan Majelis PAUD dan Dasmen untuk memilihkan peserta. Sebelum pelaksanaan dilaksanakan pretest untuk melihat kondisi awal sebelum pelatihan. Selanjutnya paparan materi. Evaluasi dilakukan dengan post test dan mengolah hasil post test tersebut. membuat panduan dan melakukan evaluasi. Keberhasilan diukur melalui pretest dan post-test peserta pelatihan
Persuasive Communication Content Analysis To Create Impulse Buying During Live Shopee: Local Business Perspectives Sari Pujiastuti, Natalia; Pramucitra, Sinta; Djaya, Tika Ristia
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.875

Abstract

This research aims to analyse the persuasive communication content utilised by local entrepreneurs to generate impulse buying during Shopee Live sessions. Involving the perspective of local business operators, the study will identify the most effective persuasive communication strategies in prompting consumers to make impulsive purchases, particularly within e-commerce platforms like Shopee. By comprehending the dynamics of persuasive communication, this research can offer valuable insights to local entrepreneurs in enhancing the allure and effectiveness of their sales campaigns during Shopee Live sessions, thereby maximising sales potential and sustaining their businesses.
q Pujiastuti, Natalia Sari; Pramucitra, Sinta; Laksono, Agus Edy
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1694

Abstract

This study aims to analyze the implementation of principles and ethics in social media management based on PERMENPANRB No. 83 of 2012 on the Instagram accounts of Regional Apparatus Organizations (OPD) in the Semarang City Government. It also evaluates content strategies to enhance public engagement and build trust. This qualitative study observed 32 official Instagram accounts of OPD, utilizing content analysis, interviews, and engagement rate (ER) measurements with HypeAuditor tools. The results show that most OPD accounts have low ER, although some accounts achieved better performance through interactive and relevant content. Key challenges include limited human resources, lack of training for social media administrators, and a dominance of routine activity reporting without participatory communication strategies. Additionally, overlapping roles between content administrators and Public Information and Documentation Officers (PPID), coupled with a paternalistic leadership style within OPD, further contribute to the low level of public engagement. This study recommends optimizing social media management strategies through capacity building for account administrators, implementing two-way communication approaches based on data analytics, and establishing digital communication policies that promote flexibility and innovation. These strategies can enable government social media to function more effectively as a platform for transparency, interaction, and collaboration with the public, while sustainably building public trust.
Co-Authors Bagus P, Yoma Edi Nurwahyu Julianto, Edi Nurwahyu Fitrianti, Ayang Indainanto, Yofiendi Laksono, Agus Edy Mahendra, Virgian Novi Prihastomo, Natanael Ruddy Pujiastuti, Natalia Sari Rahmawati, Rahmawati Ramadhani, Ajeng Retno Manuhoro Setyowati Safira, Citra Sari Pujiastuti, Natalia Suhariyanto Suhariyanto Syamsiyah LS, Sri Tika Ristia Djaya, Tika Ristia Yuliyanto Budi Setiawan