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All Journal Jurnal Bisnis dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi
Fitri Indah Sari M
STIE YPUP MAKASSAR
Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP PENINGKATAN PENJUALAN TIKET PADA PT. ARCA PERKASA TOUR & TRAVEL DI MAKASSAR Fitri Indah Sari M
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 4 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The main problem in this study is whether the pricing and promotion affect the volume of ticket sales PT. Arca Perkasa Tour & Travel in Makassar.The purpose of this study was to determine the extent of the effect of price and promotion to increase the volume of ticket sales at PT. Arca Perkasa Tour & Travel in Makassar. To analyze the relationship and the effect of price and promotion to increase the volume of ticket sales at PT. Arca Perkasa Tour & Travel in Makassar.For the purpose of applying the descriptive method is used, the method of multiple linear regression analysis, Based on the results of the regression analysis obtained by the equation Y = 1690.966 to 0.708 X1 + 0.456 X2 where bá´¼ = 1690.966 is a constant value, in other words if the selling price and promotion costs do not change the value of the ticket sales amounted to 1690.966 sheet b1x1 = -0.708, which means when the selling price (X1) increased by Rp. 100,000 per sheet, the effect on the volume of ticket sales will decrease by 0.708% b2X2 = 0.458 which means that if the cost of the promotion (X2) increased by Rp. 100,000 then the effect on the volume of sales will increase by Rp. 0.458%.
The Impact of Using E-Commerce and Accounting Information Systems on Financial Performance in MSMEs Fitri Indah Sari M; Manda HM; Zainal Abidin; Ikhsan Amar Jusman
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4115

Abstract

This study aims to analysed the impact of using e-commerce and accounting information systems on financial performance in MSMEs in Makassar city. The population used in the study were MSMEs in the Tangerang area by taking a sample of 120 MSMEs with a purposive sampling method with the criteria that MSMEs that sell using e-commerce for at least 1 (one) year and use accounting applications for financial recording. The type of data is primary data sourced from the results of the questionnaire. The data analysis methods used in this study are Classical Assumption Test, Multiple Linear Regression Test, t test, and f test. The results of this study indicate that simultaneously e-commerce and accounting information systems affect financial performance in MSMEs in Makassar city. Partially e-commerce has a positive effect on financial performance, besides that the financial information system has a positive effect on financial performance in MSMEs in Makassar city.
Co-Authors Ikhsan Amar Jusman Manda HM Zainal Abidin