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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Nurdin I. Muhammad
Universitas Khairun, Indonesia
Economics, Econometrics & Finance Social Sciences

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STRATEGIC CONTENT MARKETING: A MULTI-CHANNEL ANALYSIS OF THE IMPACT ON BRAND AWARENESS, CONSUMER ENGAGEMENT, AND CONVERSION RATES IN THE CONTEXT OF EVOLVING DIGITAL LANDSCAPES Nurdin I. Muhammad; Loso Judijanto; Indah Sulistiani; Syarifuddin Syarifuddin; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 2 (2023): DECEMBER
Publisher : Adisam Publisher

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Abstract

This research explores the strategic implications of content marketing in the contemporary digital landscape, investigating its impact on brand awareness, consumer engagement, and conversion rates. Employing a multichannel analysis, the study navigates the complex interplay of diverse digital platforms and emerging technologies. Theoretical frameworks, including content marketing models and psychological dimensions, guide the exploration of consumer behavior. Technological advancements, such as artificial intelligence and virtual reality, are scrutinized for their influence on content marketing effectiveness. The study addresses existing research gaps by proposing an integrative model synthesizing brand awareness, engagement, and conversion. Methodologically, a mixed-methods approach combines quantitative surveys and analytics with qualitative insights from interviews, providing a comprehensive understanding. Findings are interpreted within the context of the literature, offering insights for both academia and practitioners. The comparative analysis with existing research contributes to refining content marketing models, acknowledging the challenges and opportunities of evolving digital landscapes.
STRATEGIC FINANCIAL MANAGEMENT IN THE FACE OF BOYCOTTS: UNDERSTANDING THE IMPLICATIONS ON FINANCIAL ACCOUNTING PRACTICES FOR COMPANIES DEALING WITH ISRAELI GOODS Nurdin I. Muhammad; Hajar Mukaromah; A Fadel Muhammad; Loso Judijanto; Bahrun Thalib
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
Publisher : Adisam Publisher

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Abstract

This study, conducted in the past tense, delved into the complexities of Strategic Financial Management amid product boycotts, with a specific focus on the implications for financial accounting practices in companies involved in the trade of Israeli goods. Examining historical perspectives on boycotts, the research elucidated the dynamic role of financial accounting in international trade, defining and contextualizing Strategic Financial Management as a vital alignment between financial strategies and geopolitical factors. Employing a case study approach and qualitative analysis methods, the study explored the multifaceted impact of boycotts on financial accounting practices, uncovering actionable strategies such as risk mitigation through diversification and contingency planning, adaptive financial reporting practices, and stakeholder engagement.
Co-Authors A Fadel Muhammad Bahrun Thalib Hajar Mukaromah Loso Judijanto Mohd Syahrin Sulistiani, Indah Syarifuddin Syarifuddin