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All Journal Jurnal The Messenger Minda Baharu Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Komunikasi Korporasi dan Media (JASIMA) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Syarifuddin Syarifuddin
http://orcid.org
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Media Literature Education To High School Students In Nimbokrang District, Jayapura Regency Indah Sulistiani; Syarifuddin Syarifuddin
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.607 KB) | DOI: 10.35568/abdimas.v5i2.2304

Abstract

The advancement of digital media brings various impacts for the younger generation, especially students, both positive and negative impacts. From the positive impact on students, nowadays they are increasingly spoiled with various ease of accessing information, making friends, communicating, conducting online business activities, carrying out daily work activities. Meanwhile, from negative impacts such as: lack of physical activity, reducing student learning, being easily provoked through hoax news, inefficient in costs, reducing study time and others. Community service activities, through digital media literacy education for students, aim to: increase digital literacy skills for students who are classified as vulnerable to information exposure. The methods used are: socialization and discussion, training, practice of using digital media. With the stages of activities: preparation, implementation and evaluation. Digital media literacy education activities result in an increase in students' knowledge and skills after following the series of materials provided. It is recommended that the school should be more active in conducting supervision, training and mentoring for students in the use of digital media to support studentachievement in school.
Analisis Framing Isu Lingkungan Pada Media Online Di Papua : Framing Analysis, Environmental Issues, Sentani Flood Impact, Jayapura Regency Indah Sulistiani; Syarifuddin; Olivian Rumangkit
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 4 No. 1 (2023)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Mass media as a means of publication and campaign plays a role in raising various issues, one of which is environmental issues. The impact of environmental damage resulting in flash floods in Sentani City, Jayapura Regency, is interesting to study. The flash flood tragedy in Sentai drew the attention of many parties, both the central and local governments as well as the mass media, with the large number of victims, both loss of life and property. This study aims to analyze how the news framing carried out by the mass media in Papua in conveying environmental issues due to flash floods in Sentani City, Jayapura Regency. The research uses a qualitative research design, using framing analysis in a simple way that can be described as content analysis, social reality is interpreted and constructed with a certain meaning. The results of the study are known, the framing can be seen from the influence of the owner (manager) of the media, where for Antaranew.com is one of the state-owned media (Antara) so that the news broadcast or broadcast is attempted to be neutral and provide solutions with competent sources in the field. Meanwhile, at www.ceposoline.com, it can be seen that the two resource persons presented were quite critical, to encourage the government to pay attention to environmental issues. It's just that the news that examines the environment in the two media is very lacking or it seems that news about environmental protection is still less prestigious than the impact of environmental damage, which mostly presents about the number of victims or materials.
STRATEGIC CONTENT MARKETING: A MULTI-CHANNEL ANALYSIS OF THE IMPACT ON BRAND AWARENESS, CONSUMER ENGAGEMENT, AND CONVERSION RATES IN THE CONTEXT OF EVOLVING DIGITAL LANDSCAPES Nurdin I. Muhammad; Loso Judijanto; Indah Sulistiani; Syarifuddin Syarifuddin; Mohd Syahrin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 1 No. 2 (2023): DECEMBER
Publisher : Adisam Publisher

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Abstract

This research explores the strategic implications of content marketing in the contemporary digital landscape, investigating its impact on brand awareness, consumer engagement, and conversion rates. Employing a multichannel analysis, the study navigates the complex interplay of diverse digital platforms and emerging technologies. Theoretical frameworks, including content marketing models and psychological dimensions, guide the exploration of consumer behavior. Technological advancements, such as artificial intelligence and virtual reality, are scrutinized for their influence on content marketing effectiveness. The study addresses existing research gaps by proposing an integrative model synthesizing brand awareness, engagement, and conversion. Methodologically, a mixed-methods approach combines quantitative surveys and analytics with qualitative insights from interviews, providing a comprehensive understanding. Findings are interpreted within the context of the literature, offering insights for both academia and practitioners. The comparative analysis with existing research contributes to refining content marketing models, acknowledging the challenges and opportunities of evolving digital landscapes.
Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities Sulistiani, Indah; Syarifuddin, Syarifuddin
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.5190

Abstract

Introduction: Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City's coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community's social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.Methods: A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.Findings: The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.Originality: Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.
PELATIHAN KOMUNIKASI PARIWISATA DALAM MENINGKATKAN SADAR WISATA BAGI MASYARAKAT KAMPUNG SKOUW DISTRIK MUARA TAMI KOTA JAYAPURA Sulistiani, Indah; Syarifuddin, Syarifuddin; Gani, Zulrijal Bushido
MINDA BAHARU Vol 7, No 2 (2023): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v7i2.5809

Abstract

Pembangunan desa bertajuk desa wisata, menjadi upaya pemerintah dalam tujuannya untuk mengembangkan sistem pariwisata desa serta mewujudkan masyarakat yang sejahtera. Selain obyek wisata perbatasan Indonesia- Papua New Guinea, Distrik Muara Tami, Kota Jayapura memiliki beragam obyek wisata yang tersebar di kampung-kampung di perbatasan Indonesia-Papua New Guinea berupa kolam air panas, pantai dengan gelombang air laut yang tinggi, telaga pemancingan, konservasi penyu, dan destinasi lainnya. Namun, pengelolaan kawasan tersebut belum maksimal dengan fakta bahwa belum adanya aktivitas pariwisata yang mampu menarik wisatawan untuk datang berkunjung ke daerah tersebut. Pengabdian masyarakat bertujuan untuk meningkatkan taraf sadar wisata melalui penyuluhan serta pendampingan berupa pelatihan untuk membentuk masyarakat sadar wisata. Metode yang digunakan dalam pengabdian ini adalah observasi, perencanaan, sosialisasi, pelatihan, hingga evaluasi akhir pencapaian. Kegiatan PkM diikuti oleh 25 peserta yang diwakili dari setiap kampung dengan kisaran umur sekitar 20-40 tahun. Hasil kegiatan pengabdian mampu meningkatkan kesadaran masyarakat melalui pembentukan kelompok sadar wisata di wilayah Distrik Muara Tami. Meningkatkan keterampilan masyarakat melalui kemampuan pengelolaan wisata desa dengan memanfaatkan teknologi berupa website untuk memasarkan destinasi dan menyusun pesan komunikasi wisata sebagai promosi obyek wisata.
Co-Authors Loso Judijanto Mohd Syahrin Nurdin I. Muhammad Olivian Rumangkit Sulistiani, Indah Zulrijal Bushido Gani