Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE)
Irmayanti Nasution
Universitas Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH MEDIA SOSIAL DENGAN KEPUASAN PELANGGAN (CUSTOMER SATISFACTION) SEBAGAI VARIABEL MEDIASI TERHADAP LOYALITAS PELANGGAN (CUSTOMER LOYALTY) PADA USAHA LAMIERE BABY , KID AND MOM CARE. Irmayanti Nasution; Parapat Gultom
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 5 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i5.513

Abstract

Tujuan dari penelitian ini adalah untuk menemukan pengaruh sosial media terhadap Loyalitas Pelanggan , dengan Kepuasan Pelanggan sebagai variabel mediasi. Permasalahan penelitian ini adalah untuk menganalisis pengaruh media sosial terhadap Loyalitas Pelanggan dengan Kepuasan pelanggan sebagai variabel mediasi pada Usaha Lamiere baby, kid and mom care. Sampel yang digunakan sebanyak 80 responden. Penelitian menggunakan metode kuantitative dan pendekatan asosiasi. Hasil penelitian mengindikasikan bahwa kepuasan pelanggan sebagai variabel mediasi tidak memiliki kemampuan untuk memediasi pengaruh media sosial terhadap loyalitas pelanggan.
Building Men's Grooming Customer Loyalty: The Influence Of Customer Experience And Customer Value On Beauty Clinics In The City Of Medan Irmayanti Nasution; Dian Natari; Rade Juliman Lumbantoruan; Syafrizal Helmi Situmorang
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 4 (2024): Desember: International Journal of Business Law, Business Ethic, Business Commu
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i4.254

Abstract

Lifestylei changesi havei madei bodyi carei ai basici necessityi fori bothi womeni andi men.i Ati thisi timei thei needi fori beautyi carei fori meni calledi mens'groomingi isi noti inferiori toi women.i Researchi objectivesi regardingi buildingi customeri experiencei andi customeri valuei fori malei consumeri loyaltyi ati beautyi clinicsi ini Medani City.i Thisi researchi methodi isi associativei research.i Thei samplei ini thisi studyi wasi takeni usingi ani accidentali samplingi technique.i Ini thisi study,i thei samplei sizei wasi 90i malei customersi ati 3i beautyi clinics,i namelyi Wbeautyi Skincare,i Natashai Skincare,i andi Dr.i Geetai Aestheticsi usingi ai questionnaire.i Thei datai wasi analyzedi withi SPSSi 25.i Thei resultsi showedi thati customeri experiencei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi thei goodi experiencei thati consumersi havei increases,i customeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Customeri Valuei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumeri assessmenti ofi thei brandi increases,i consumeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Together,i customeri experiencei andi customeri valuei havei ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumersi havei ai goodi experiencei andi highi assessment,i consumeri loyaltyi willi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.
Co-Authors Dian Natari Parapat Gultom Rade Juliman Lumbantoruan Syafrizal Helmi Situmorang