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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Rizki Wulanita Batubara
Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Brand Awareness dan Online Trust terhadap Online Purchase Decision pada Tokopedia Serta Dampaknya pada Loyalitas (Studi Kasus pada Siswa SMA Negeri 1 Sei Rampah) Rizki Wulanita Batubara; Rakhma Wati Purba; Shella Ayu Agustin
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3790

Abstract

This study aims to determine the effect of brand awareness and online trust on online purchase decisions at Tokopedia and their impact on student loyalty at SMA Negeri 1 Sei Rampah. The research method used is quantitative research, where variables are measured using a Likert scale. The number of samples in this study were 30 students of SMA Negeri 1 Sei Rampah. Data collection techniques used in this study were document studies and questionnaires. The data analysis technique used SPSS version 25. The results showed that 1) Brand Awareness (X1) had an effect on Loyalty (Y) Tokopedia for students of SMA Negeri 1 Sei Rampah. 2) Online Trust (X2) has no significant effect on Tokopedia Loyalty (Y) for SMA Negeri 1 Sei Rampah students. 3) Brand Awareness (X1) has no effect on Online Purchase Decision (Z) Tokopedia for SMA Negeri 1 Sei Rampah students. 4) Online Trust (X2) has an effect on Online Purchase Decision (Z) Tokopedia for SMA Negeri 1 Sei Rampah students. 5) Online Purchase Decision (Z) affects Loyalty (Y) Tokopedia for SMA Negeri 1 Sei Rampah students. 6) Online Purchase Decision (Z) is not an intervening variable that influences Brand Awareness (X1) on Loyalty (Y). 7) Online Purchase Decision (Z) is an intervening variable that is able to influence the Online Trust (X2) variable on Loyalty (Y).
BAKTI SOSIAL CINTA KASIH UNTUK MEMBANTU KELUARGA PRASEJAHTERA DI KOTA TEBING TINGGI Rakhmawati Purba; Rahmah Hidayati; Nurmayladzi Laisa; Safira Tania; Aurelia Sekar Rini; Juwita Juwita; Abednego Ketaren; Rizki Wulanita Batubara; Rumiris Siahaan; Tiara Adriani
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 1 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fpdvcy19

Abstract

Economic problems are one of the problems that people often face today, both in urban and rural areas. This condition can of course have an influence on their social life and daily activities. Social service is a social service activity that is a form of humanity between people in order to create a sense of love, a sense of helping each other, a sense of mutual care for people who need a helping hand from various parties. The Buddhist Tzu Chi Foundation carried out social service activities providing charity food assistance for the umpteenth time in the city of Tebing Tinggi. Focusing on underprivileged communities in the Persikan and Tualang sub-districts as well as janitors and street sweepers, scavengers who depend on their livelihoods at the Tebing Tinggi TPA based on a survey conducted previously with the help of Tzu Chi Buddhist Volunteers and Volunteers guided by good government officials from Padang Hulu District and Tualang and Persikan Subdistricts along with hamlet heads and local communities. The activity was right on target because before the distribution of basic necessities a survey had been carried out at houses with predetermined criteria and during the implementation it went in an orderly and smooth manner without any problems, because it had gone through the briefing and direction stages for 130 volunteers and volunteers. 
Co-Authors Abednego Ketaren Aurelia Sekar Rini Juwita Juwita Nurmayladzi Laisa Rahmah Hidayati Rakhma Wati Purba Rakhmawati Purba Rumiris Siahaan Safira Tania Shella Ayu Agustin Tiara Adriani