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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Strategic: Journal of Management Sciences Jurnal Penelitian dan Pengabdian Masyarakat
Sastya Putri
Universitas Nahdlatul Ulama Lampung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA UMKM USAHA DAGANG BAHAN BANGUNAN DI KABUPATEN LAMPUNG TIMUR Sastya Putri; Denny Kurniawan; Harto Harto
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1830

Abstract

99% bisnis di Indonesia adalah UMKM, dan salah satu masalah mereka adalah produktivitas. Sebagian dari pelaku UMKM menolak. Namun, dunia semakin maju. Indonesia memiliki sejumlah besar proyek pembangunan dan renovasi perumahan. Akibatnya, harus menyediakan barang-barang yang diperlukan untuk menyelesaikan proyek. Hal ini merupakan peluang bagi UMKM yang bergerak di bidang dagang bahan bangunan. Penelitian ini bersifat deskriptif dan ferivikatif dan dilakukan melalui pengumpulan data primer di lapangan, metode survei penjelasan (explanatory survey method) digunakan. Metode survei ini mengumpulkan data yang berkaitan dengan obyek lapangan dengan menggunakan sampel populasi dan menggunakan kuesioner sebagai alat pengumpulan data utama.Berdasarkan Sig. variabel X1 adalah sebesar 0,760>0,05 menunjukkan tidak adanya pengaruh variabel X1 terhadap Y. Nilai variabel X2 adalah 0,389>0,05 menunjukkan tidak adanya pengaruh variabel X2 terhadap Y. Nilai variabel X3 adalah 0,669>0,05 menujukkan tidak adanya pengaruh variabel X3 terhadap Y. Nilai variabel X4 adalah 0,819>0,05 menunjukkan tidak adanya pengaruh X4 terhadap Y.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN PADA FAZIA BEAUTY KOTA METRO Sastya Putri; Harits Kurniawan; Denny Kurniawan
Strategic: Journal of Management Sciences Vol. 4 No. 3 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i3.279

Abstract

The desire to look attractive has a significant impact worldwide, including in Indonesia. Where the cosmetics industry is one of the rapidly growing sectors. In recent years, local brands in the Indonesian cosmetics industry have rapidly increased, especially from large companies and small to medium-sized enterprises. Quantitative research is based on the philosophy of positivism to study a specific population or sample. Research instruments are used to collect data, and hypotheses are tested through quantitative and statistical analysis of that data. This research uses the SPSS 26 statistical program to explain the influence of customer relationship management and digital marketing on consumer loyalty at Fazia Beauty Metro City. The Sig value of the Customer Relationship Management variable is 0,00 < 0,05, which can be concluded that there is an influence of Customer Relationship Management on Consumer Loyalty. The Sig value of the Digital Marketing variable is 0,00 < 0,05, which can be concluded that is an influence of digital marketing on consumer loyalty.
Upaya Meningkatkan Kapasitas UMKM Melalui Pelatihan Manajemen Laporan Keuangan dan Bisnis (Business Plan) Denny Kurniawan; Sastya Putri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/g2fn7k38

Abstract

The Community Service activity, themed “Efforts to Increase the Capacity of MSMEs thru Financial and Business Management Training (Business Plan),” was attanded by 33 MSME participants from the East Lampung District Cooperative and MSME Service. Based on the Q&A session, participants asked many questions and consulted about the material presented, indicating that the activity was very beneficial for them. Participants questions related to a simple financial reporting process, both written and thru applications, and how to create a business plan to calculate the cost of developing MSMEs. It is hoped that this service activity can continue to expand existing MSMEs in East Lampung.
Co-Authors Denny Kurniawan Harits Kurniawan Harto Harto