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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Strategic: Journal of Management Sciences Kreativitas Pada Pengabdian Masyarakat (Krepa)
Denny Kurniawan
Universitas Nahdlatul Ulama Lampung
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Public Health Social Sciences Other

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PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA UMKM USAHA DAGANG BAHAN BANGUNAN DI KABUPATEN LAMPUNG TIMUR Sastya Putri; Denny Kurniawan; Harto Harto
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1830

Abstract

99% bisnis di Indonesia adalah UMKM, dan salah satu masalah mereka adalah produktivitas. Sebagian dari pelaku UMKM menolak. Namun, dunia semakin maju. Indonesia memiliki sejumlah besar proyek pembangunan dan renovasi perumahan. Akibatnya, harus menyediakan barang-barang yang diperlukan untuk menyelesaikan proyek. Hal ini merupakan peluang bagi UMKM yang bergerak di bidang dagang bahan bangunan. Penelitian ini bersifat deskriptif dan ferivikatif dan dilakukan melalui pengumpulan data primer di lapangan, metode survei penjelasan (explanatory survey method) digunakan. Metode survei ini mengumpulkan data yang berkaitan dengan obyek lapangan dengan menggunakan sampel populasi dan menggunakan kuesioner sebagai alat pengumpulan data utama.Berdasarkan Sig. variabel X1 adalah sebesar 0,760>0,05 menunjukkan tidak adanya pengaruh variabel X1 terhadap Y. Nilai variabel X2 adalah 0,389>0,05 menunjukkan tidak adanya pengaruh variabel X2 terhadap Y. Nilai variabel X3 adalah 0,669>0,05 menujukkan tidak adanya pengaruh variabel X3 terhadap Y. Nilai variabel X4 adalah 0,819>0,05 menunjukkan tidak adanya pengaruh X4 terhadap Y.
PELATIHAN KEWIRAUSAHAAN MELALUI PENDAMPINGAN SKILL PEMBUATAN RICE ANCHOVHY CRISPY (RICHOPY) BAGI SISWA DI SMK PGRI PASIR SAKTI LAMPUNG TIMUR Reni Diah Setiowati; Denny Kurniawan; Robi Santoso
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 2 No. 2 (2023): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

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Abstract

Pasir Sakti District is one of the sub-districts in East Lampung Regency and administratively consists of 8 villages, namely Pasir Sakti Village, Mekarsari Village, Mulyosari Village, Rejomulyo Village, Purworejo Village, Kedung Ringin Village, Sumur Tikus Village and Labuhan Ratu Village. People in this sub-district work as rice farmers and fishermen and many also work as fish farmers in ponds whose main commodities are shrimp and milkfish. One of the catches from fishermen in this area is anchovies or often called anchovies. And in certain seasons, the catch of anchovies can reach tens of quintals in one day of fishing. With this abundant catch, most people or fishermen only sell it in wet and dry form without carrying out further processing which has high economic value. The service team sees that there is a great opportunity to utilize this large source of raw materials, namely by processing rice anchovies into other goods that have higher economic value which can provide better results for the welfare of the community who want to jointly develop rice anchovy processing. the. Students at Vocational High Schools or abbreviated as SMK PGRI Pasir Sakti, who generally have the paradigm that when they graduate from school they have to work in a certain place, need to change their mindset so that they are willing to try to independently produce something, not just through working as workers. . So the service team plans to carry out entrepreneurship development training, especially for prospective graduates of SMK PGRI Pasir Sakti and generally all parties in the school and the surrounding community, namely by making or processing rice anchovies into crispy rice anchovies (Rice Anchopy Crispy) or abbreviated as "Crispy Anchovy Rice" RICHOPY”. In this training, all training partner participants will also be provided with material regarding entrepreneurship development in order to gain new insights in developing a business.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN PADA FAZIA BEAUTY KOTA METRO Sastya Putri; Harits Kurniawan; Denny Kurniawan
Strategic: Journal of Management Sciences Vol. 4 No. 3 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i3.279

Abstract

The desire to look attractive has a significant impact worldwide, including in Indonesia. Where the cosmetics industry is one of the rapidly growing sectors. In recent years, local brands in the Indonesian cosmetics industry have rapidly increased, especially from large companies and small to medium-sized enterprises. Quantitative research is based on the philosophy of positivism to study a specific population or sample. Research instruments are used to collect data, and hypotheses are tested through quantitative and statistical analysis of that data. This research uses the SPSS 26 statistical program to explain the influence of customer relationship management and digital marketing on consumer loyalty at Fazia Beauty Metro City. The Sig value of the Customer Relationship Management variable is 0,00 < 0,05, which can be concluded that there is an influence of Customer Relationship Management on Consumer Loyalty. The Sig value of the Digital Marketing variable is 0,00 < 0,05, which can be concluded that is an influence of digital marketing on consumer loyalty.
Co-Authors Harits Kurniawan Harto Harto Reni Diah Setiowati Robi Santoso Sastya Putri