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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Strategic: Journal of Management Sciences Devotion: Journal Corner of Community Service Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Penelitian dan Pengabdian Masyarakat Annusfy Servitia: Journal of Community Service and Engagement Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Denny Kurniawan
Universitas Nahdlatul Ulama Lampung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Public Health Social Sciences Transportation Other

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PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA UMKM USAHA DAGANG BAHAN BANGUNAN DI KABUPATEN LAMPUNG TIMUR Sastya Putri; Denny Kurniawan; Harto Harto
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1830

Abstract

99% bisnis di Indonesia adalah UMKM, dan salah satu masalah mereka adalah produktivitas. Sebagian dari pelaku UMKM menolak. Namun, dunia semakin maju. Indonesia memiliki sejumlah besar proyek pembangunan dan renovasi perumahan. Akibatnya, harus menyediakan barang-barang yang diperlukan untuk menyelesaikan proyek. Hal ini merupakan peluang bagi UMKM yang bergerak di bidang dagang bahan bangunan. Penelitian ini bersifat deskriptif dan ferivikatif dan dilakukan melalui pengumpulan data primer di lapangan, metode survei penjelasan (explanatory survey method) digunakan. Metode survei ini mengumpulkan data yang berkaitan dengan obyek lapangan dengan menggunakan sampel populasi dan menggunakan kuesioner sebagai alat pengumpulan data utama.Berdasarkan Sig. variabel X1 adalah sebesar 0,760>0,05 menunjukkan tidak adanya pengaruh variabel X1 terhadap Y. Nilai variabel X2 adalah 0,389>0,05 menunjukkan tidak adanya pengaruh variabel X2 terhadap Y. Nilai variabel X3 adalah 0,669>0,05 menujukkan tidak adanya pengaruh variabel X3 terhadap Y. Nilai variabel X4 adalah 0,819>0,05 menunjukkan tidak adanya pengaruh X4 terhadap Y.
PELATIHAN KEWIRAUSAHAAN MELALUI PENDAMPINGAN SKILL PEMBUATAN RICE ANCHOVHY CRISPY (RICHOPY) BAGI SISWA DI SMK PGRI PASIR SAKTI LAMPUNG TIMUR Reni Diah Setiowati; Denny Kurniawan; Robi Santoso
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 2 No. 2 (2023): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

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Abstract

Pasir Sakti District is one of the sub-districts in East Lampung Regency and administratively consists of 8 villages, namely Pasir Sakti Village, Mekarsari Village, Mulyosari Village, Rejomulyo Village, Purworejo Village, Kedung Ringin Village, Sumur Tikus Village and Labuhan Ratu Village. People in this sub-district work as rice farmers and fishermen and many also work as fish farmers in ponds whose main commodities are shrimp and milkfish. One of the catches from fishermen in this area is anchovies or often called anchovies. And in certain seasons, the catch of anchovies can reach tens of quintals in one day of fishing. With this abundant catch, most people or fishermen only sell it in wet and dry form without carrying out further processing which has high economic value. The service team sees that there is a great opportunity to utilize this large source of raw materials, namely by processing rice anchovies into other goods that have higher economic value which can provide better results for the welfare of the community who want to jointly develop rice anchovy processing. the. Students at Vocational High Schools or abbreviated as SMK PGRI Pasir Sakti, who generally have the paradigm that when they graduate from school they have to work in a certain place, need to change their mindset so that they are willing to try to independently produce something, not just through working as workers. . So the service team plans to carry out entrepreneurship development training, especially for prospective graduates of SMK PGRI Pasir Sakti and generally all parties in the school and the surrounding community, namely by making or processing rice anchovies into crispy rice anchovies (Rice Anchopy Crispy) or abbreviated as "Crispy Anchovy Rice" RICHOPY”. In this training, all training partner participants will also be provided with material regarding entrepreneurship development in order to gain new insights in developing a business.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN PADA FAZIA BEAUTY KOTA METRO Sastya Putri; Harits Kurniawan; Denny Kurniawan
Strategic: Journal of Management Sciences Vol. 4 No. 3 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i3.279

Abstract

The desire to look attractive has a significant impact worldwide, including in Indonesia. Where the cosmetics industry is one of the rapidly growing sectors. In recent years, local brands in the Indonesian cosmetics industry have rapidly increased, especially from large companies and small to medium-sized enterprises. Quantitative research is based on the philosophy of positivism to study a specific population or sample. Research instruments are used to collect data, and hypotheses are tested through quantitative and statistical analysis of that data. This research uses the SPSS 26 statistical program to explain the influence of customer relationship management and digital marketing on consumer loyalty at Fazia Beauty Metro City. The Sig value of the Customer Relationship Management variable is 0,00 < 0,05, which can be concluded that there is an influence of Customer Relationship Management on Consumer Loyalty. The Sig value of the Digital Marketing variable is 0,00 < 0,05, which can be concluded that is an influence of digital marketing on consumer loyalty.
Upaya Meningkatkan Kapasitas UMKM Melalui Pelatihan Manajemen Laporan Keuangan dan Bisnis (Business Plan) Denny Kurniawan; Sastya Putri
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/g2fn7k38

Abstract

The Community Service activity, themed “Efforts to Increase the Capacity of MSMEs thru Financial and Business Management Training (Business Plan),” was attanded by 33 MSME participants from the East Lampung District Cooperative and MSME Service. Based on the Q&A session, participants asked many questions and consulted about the material presented, indicating that the activity was very beneficial for them. Participants questions related to a simple financial reporting process, both written and thru applications, and how to create a business plan to calculate the cost of developing MSMEs. It is hoped that this service activity can continue to expand existing MSMEs in East Lampung.
Analisis Bauran Pemasaran (Marketing Mix) 4P pada Usaha Tahu Ibu Tri Wulandari di Desa Raman Fajar, Lampung Timur Melani Sintawati; Robi Santoso; Denny Kurniawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qbd86q60

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy and identify obstacles faced by Ibu Tri Wulandari's home-based tofu enterprise in Raman Fajar Village, East Lampung. Using a descriptive qualitative approach, data were gathered through observation, in-depth interviews, and documentation. The Miles and Huberman interactive model was applied for data analysis, while source and method triangulation ensured validity. Results indicate that all marketing mix elements operate effectively. The product demonstrates superior taste, safety, and hygiene. Competitive pricing at IDR 500 per piece, combined with direct and indirect distribution channels, proves successful. Promotion strategies encompass WhatsApp, Facebook, word-of-mouth, and packaging media. However, operational constraints persist, particularly limited promotional reach that restricts market expansion beyond the local area.
Pemberdayaan Perempuan Pelaku Usaha Kuliner Rumahan Menuju Kemandirian Ekonomi Robi Santoso; Fatma Afriyani; Riski Eka Lestari; Ilham Setio Wibowo; Denny Kurniawan
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/aqdfyf38

Abstract

This community service program aimed to strengthen the economic independence of women operating home-based culinary businesses in Tambah Subur Village, Way Bungur District, East Lampung Regency. The program adopted a Participatory Action Research (PAR) approach involving 25 housewives through participatory observation, collaborative planning, production training, business management and digital marketing assistance, as well as monitoring and evaluation. The results indicated improved participant capacity in processing local food products, maintaining simple bookkeeping, calculating production costs, and utilizing social media for product promotion. Approximately 70% of participants adopted digital branding strategies, while average household income increased by 25–30% compared with pre-program conditions. The program also facilitated the establishment of a joint business group, strengthened local female leadership, and enhanced participants' awareness of their economic potential. These findings demonstrate that the PAR approach effectively promotes sustainable economic empowerment and supports the long-term development of women-led home-based culinary enterprises.
Working Capital Financing Education Through People's Business Credit (KUR) For Women MSME Entrepreneurs In Tanjung Inten Village, East Lampung Regency Sastya Putri; Denny Kurniawan; Ilham Setio Wibowo; Harits Kurniawan
Devotion: Journal Corner of Community Service Vol. 4 No. 4 (2026): May
Publisher : CV. Tripe Konsultan

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Abstract

Limited working capital and limited knowledge of formal financing remain constraints for women-led micro, small, and medium enterprises (MSMEs) in rural areas. This community service activity aimed to provide education on People's Business Credit (KUR) as an alternative source of working capital financing for women MSME entrepreneurs in Tanjung Inten Village, East Lampung Regency. The activity used material presentations, discussions, and question-and-answer sessions covering the concept of KUR, the functions of working capital, general application requirements and procedures, productive use of funds, and repayment obligations. The activity was attended by [number of participants] women MSME entrepreneurs engaged in [types of businesses]. The activity expanded participants' access to information about KUR and opened discussion on requirements, collateral, installments, and application procedures. The education is expected to support more careful, productive, and responsible consideration of formal financing in accordance with business needs and repayment capacity.
Peran Manajemen Sumber Daya Manusia Dalam Meningkatkan Kinerja Karyawan Fazia Beauty Metro Denny Kurniawan; Sastya Putri
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 6 (2026): February 2026 : Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/abjhp819

Abstract

This research was conducted ad Fazia Beauty Metro. The aim of this study was to examine how Human Resource Management (HRM) plays a role in improving employe performance. This qualitative descriptive research presents data systematically, factually, and accurately. This purpose of this study is to descive and document the events and phenomena occurring in the field. To collect data, observation, interviews, and documentation were used, and the researcher employed source triangulation to verify the accuracy of the data and draw conclusions. The research results indicate that the recruitment process, job training, and appreciation are some of the human resource management strategis used by Fazia Beauty Metro to improve employe performance. Conversely, HR management at Fazia Beauty Metro faces challenges. This challenge comes from both internal company sources and external sources.
Co-Authors Fatma Afriyani Harits Kurniawan Harto Harto Ilham Setio Wibowo Melani Sintawati Reni Diah Setiowati Riski Eka Lestari Robi Santoso Sastya Putri Sastya Putri