Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Strategic: Journal of Management Sciences Devotion: Journal Corner of Community Service
Harits Kurniawan
Universitas Nahdlatul Ulama Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN DIGITAL MARKETING TERHADAP LOYALITAS KONSUMEN PADA FAZIA BEAUTY KOTA METRO Sastya Putri; Harits Kurniawan; Denny Kurniawan
Strategic: Journal of Management Sciences Vol. 4 No. 3 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i3.279

Abstract

The desire to look attractive has a significant impact worldwide, including in Indonesia. Where the cosmetics industry is one of the rapidly growing sectors. In recent years, local brands in the Indonesian cosmetics industry have rapidly increased, especially from large companies and small to medium-sized enterprises. Quantitative research is based on the philosophy of positivism to study a specific population or sample. Research instruments are used to collect data, and hypotheses are tested through quantitative and statistical analysis of that data. This research uses the SPSS 26 statistical program to explain the influence of customer relationship management and digital marketing on consumer loyalty at Fazia Beauty Metro City. The Sig value of the Customer Relationship Management variable is 0,00 < 0,05, which can be concluded that there is an influence of Customer Relationship Management on Consumer Loyalty. The Sig value of the Digital Marketing variable is 0,00 < 0,05, which can be concluded that is an influence of digital marketing on consumer loyalty.
Working Capital Financing Education Through People's Business Credit (KUR) For Women MSME Entrepreneurs In Tanjung Inten Village, East Lampung Regency Sastya Putri; Denny Kurniawan; Ilham Setio Wibowo; Harits Kurniawan
Devotion: Journal Corner of Community Service Vol. 4 No. 4 (2026): May
Publisher : CV. Tripe Konsultan

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Abstract

Limited working capital and limited knowledge of formal financing remain constraints for women-led micro, small, and medium enterprises (MSMEs) in rural areas. This community service activity aimed to provide education on People's Business Credit (KUR) as an alternative source of working capital financing for women MSME entrepreneurs in Tanjung Inten Village, East Lampung Regency. The activity used material presentations, discussions, and question-and-answer sessions covering the concept of KUR, the functions of working capital, general application requirements and procedures, productive use of funds, and repayment obligations. The activity was attended by [number of participants] women MSME entrepreneurs engaged in [types of businesses]. The activity expanded participants' access to information about KUR and opened discussion on requirements, collateral, installments, and application procedures. The education is expected to support more careful, productive, and responsible consideration of formal financing in accordance with business needs and repayment capacity.
Co-Authors Denny Kurniawan Ilham Setio Wibowo Sastya Putri Sastya Putri