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All Journal FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Branding: Jurnal Manajemen & Bisnis
Harto Harto
Universitas Nahdlatul Ulama Lampung
Economics, Econometrics & Finance

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PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA UMKM USAHA DAGANG BAHAN BANGUNAN DI KABUPATEN LAMPUNG TIMUR Sastya Putri; Denny Kurniawan; Harto Harto
FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Vol 6, No 2 (2023): NOVEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jf.v6i2.1830

Abstract

99% bisnis di Indonesia adalah UMKM, dan salah satu masalah mereka adalah produktivitas. Sebagian dari pelaku UMKM menolak. Namun, dunia semakin maju. Indonesia memiliki sejumlah besar proyek pembangunan dan renovasi perumahan. Akibatnya, harus menyediakan barang-barang yang diperlukan untuk menyelesaikan proyek. Hal ini merupakan peluang bagi UMKM yang bergerak di bidang dagang bahan bangunan. Penelitian ini bersifat deskriptif dan ferivikatif dan dilakukan melalui pengumpulan data primer di lapangan, metode survei penjelasan (explanatory survey method) digunakan. Metode survei ini mengumpulkan data yang berkaitan dengan obyek lapangan dengan menggunakan sampel populasi dan menggunakan kuesioner sebagai alat pengumpulan data utama.Berdasarkan Sig. variabel X1 adalah sebesar 0,760>0,05 menunjukkan tidak adanya pengaruh variabel X1 terhadap Y. Nilai variabel X2 adalah 0,389>0,05 menunjukkan tidak adanya pengaruh variabel X2 terhadap Y. Nilai variabel X3 adalah 0,669>0,05 menujukkan tidak adanya pengaruh variabel X3 terhadap Y. Nilai variabel X4 adalah 0,819>0,05 menunjukkan tidak adanya pengaruh X4 terhadap Y.
REVITALIZING RETAIL: HOW INNOVATIVE MARKETING STRATEGIES CAN TRANSFORM CONSUMER ENGAGEMENT AND ATTRACT INVESTMENT Tituk Utari; Jentot Tugiyono; Agus Leonard Togatorop; Harto Harto; Henny Noviany
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35117

Abstract

The retail industry faces major challenges from changes in consumer behavior triggered by advances in digital technology and increased access to information. Adaptation to rising consumer expectations and demand for personalized and innovative shopping experiences is crucial. The use of technology and marketing strategies that focus on data personalization is the answer to this need. This research aims to analyze how innovative marketing strategies can increase consumer engagement and attract investment in the retail sector. This research was conducted with a qualitative approach, using data from relevant previous studies and processing to understand the current dynamics in the retail industry. Data is systematically analyzed to explore how innovations in marketing influence consumer behavior and the attractiveness of the retail sector to investors. The research conclusions show that implementing innovative marketing strategies such as personalization and the use of advanced technology increases consumer engagement and loyalty. This strategy also strengthens the company's position in intense market competition. Furthermore, the innovation shows potential to improve operational efficiency and attract investment. Effective risk management and a deep understanding of investor preferences are also crucial in maximizing the benefits of innovative strategies. Overall, innovative marketing strategies have proven essential in adapting and overcoming the challenges of this digital era.
Co-Authors Agus Leonard Togatorop Denny Kurniawan Henny Noviany Jentot Tugiyono Sastya Putri Tituk Utari