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All Journal SENADA : Semangat Nasional Dalam Mengabdi Ascendia: Journal of Economic and Business Advancement
Leni Sugiyanti
Politeknik Bina Madani
Economics, Econometrics & Finance Other

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Penerapan Teknologi Informasi Akuntansi Dalam Meningkatkan Efisiensi Operasional UMKM Warung Padasuka Galang Eka Satria; Neng Fitri; Topan Dewa Gugat; Vickrie Ardy; Leni Sugiyanti; Siti Nur Arbianti Zachroh; Arief Fraba Nuryadin
SENADA : Semangat Nasional Dalam Mengabdi Vol. 4 No. 1 (2023): SENADA : Semangat Nasional Dalam Mengabdi
Publisher : Politeknik Bina Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56881/senada.v4i1.173

Abstract

Dalam era bisnis yang terus berkembang, usaha mikro, kecil, dan menengah (UMKM) seperti Warung Padasuka perlu menyesuaikan diri dengan perubahan teknologi untuk meningkatkan efisiensi operasional. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis dampak penerapan teknologi informasi akuntansi dalam meningkatkan efisiensi operasional Warung Padasuka. Metode penelitian campuran digunakan, menggabungkan wawancara dengan pemilik usaha, analisis dokumentasi, dan survei pelanggan. Warung Padasuka, sebagai UMKM di sektor makanan, dihadapkan pada tantangan mengelola operasional dengan efisien. Dalam konteks ini, penerapan teknologi informasi akuntansi diharapkan dapat memberikan solusi untuk meningkatkan kontrol inventaris, pemantauan penjualan, dan pelaporan keuangan secara real-time.
Analisa Strategi Digital Marketing Adidas dalam Membangun Brand Awareness di Kalangan Generasi Z di Kabupaten Bekasi Leni Sugiyanti; Yulita Yulita; Ayu Ambarwati; Rendy Permana; Muhammad Daffa Fadhillah
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/7xre0c65

Abstract

This study analyzes the effectiveness of Adidas’ digital marketing strategy in building brand awareness among Generation Z in Bekasi Regency. The research focuses on how digital initiatives, including social media engagement, interactive content, and online promotional activities, contribute to strengthening consumer recognition and perception of the brand. Adidas utilizes various digital platforms that align with Generation Z’s media consumption patterns, emphasizing visually appealing content, concise messaging, and communication styles that match their preferences. The findings indicate that digital marketing plays a central role in capturing attention, encouraging interaction, and enhancing the overall brand image within this demographic group. Continuous exposure through platforms such as Instagram, TikTok, and online campaigns helps shape a stronger understanding of Adidas’ identity and product values. Moreover, the use of trend-based promotions and relatable digital communication increases emotional connection and encourages positive consumer responses. Overall, the study concludes that Adidas’ digital marketing strategy is effective in elevating brand awareness and reinforcing the brand’s position among young consumers in Bekasi Regency.  
Co-Authors Arief Fraba Nuryadin Ayu Ambarwati Galang Eka Satria Muhammad Daffa Fadhillah Neng Fitri Rendy Permana Siti Nur Arbianti Zachroh Topan Dewa Gugat Vickrie Ardy Yulita Yulita