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All Journal Jurnal Mantik JURNAL PENDIDIKAN MIPA SENADA : Semangat Nasional Dalam Mengabdi Servitia: Journal of Community Service and Engagement Ascendia: Journal of Economic and Business Advancement Profixa: International Journal of Economic and Business Research
Rendy Permana
Politeknik Bina Madani
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Membentuk Keterampilan Berpikir Kritis Matematis Siswa Melalui Model Brain Based Learning Ditinjau Dari Penalaran Induktif Rendy Permana; Adi Apriadi Adiansha
JURNAL PENDIDIKAN MIPA Vol 9 No 1 (2019): JURNAL PENDIDIKAN MIPA
Publisher : Pusat Publikasi Ilmiah, STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpm.v9i1.177

Abstract

Penelitian ini bertujuan untuk membentuk ketempilan berpikir krtiis siswa melalui model brain based learning ditinjau dari penalaran induktif. Penelitian ini dilakukan pada siswa SDN Pantai Harapan Jaya 01 Bekasi. Metode yang digunakan metode eksperimen dengan desain treatment by level 2 x 2. Teknik analsis data adalah analisis varians dua jalur (ANAVA). Hasil penelitian ini menunjukkan bahwa 1) Keterampilan berpikir kritis pada kelompok siswa yang diberi model brain based learning lebih tinggi dibandingkan keterampilan berpikir kritis pada kelompok siswa yang diberi model pembelajaran ekpositori, 2) Terdapat pengaruh interaksi antara model brain based learning dan pembelajaran ekpositori terhadap pembentukan keterampilan berpikir kritis yang ditinjau dari kemampuan penalaran induktif, 3) Bagi siswa yang memiliki kemampuan penalaran induktif tinggi, keterampilan berpikir kritis antara kelompok yang diajarkan model brain based learning lebih tinggi dibandingkan kelompok siswa yang diajar menggunakan model pembelajaran ekpositori, dan 4) Bagi siswa yang memiliki kemampuan penalaran induktif rendah, keterampilan berpikir kritis antara kelompok yang diajar menggunakan model brain based learning lebih rendah dibandingkan kelompok siswa yang diberi model pembelajaran ekpositori
The Effect of Training and Development on Employee Performance At Pt. Daewon Electric Indonesia Askur Wahyudi; Atik Budi Paryanti; Tuti Achyani; Rendy Permana; Selvi Awaliah; Putri Ayu Lestari
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i3.3101

Abstract

This study aims to examine and analyze the effect of training and development on employee performance at PT. Daewon Electric Indonesia. The benefit of this research is to provide information about Training and Development on employee performance at PT. Daewon Electric Indonesia. The population in this study were all employees at PT. Daewon Electric Indonesia, which has 58 employees. The method of data collection in this study is to use a questionnaire. Analysis of the data used in this study is multiple linear regression. The results of this study are simultaneously training and development have a positive and significant effect on employee performance at PT. Daewon Electric Indonesia. Partially, training has a positive and significant effect on employee performance at PT. Daewon Electric Indonesia. Partially the development of human resources has a positive and significant effect on the performance of employees at PT. Daewon Electric Indonesia.
Dukungan Konten Media Sosial untuk peresmian Graha Artha Madani. Rendy Permana; Lilian Lilian; Donna Hemelia Syahputri; Galang eka satria; Raisa jasmine Intiha
SENADA : Semangat Nasional Dalam Mengabdi Vol. 2 No. 3 (2022): SENADA : Semangat Nasional Dalam Mengabdi
Publisher : Politeknik Bina Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56881/senada.v2i3.138

Abstract

Dalam mendukung berbagai kegiatan yang dilakukan di Graha Artha Madani, konten peresmian memiliki peran yang sangat penting. Konten peresmian mencakup berbagai elemen seperti pidato peresmian, artikel berita, laporan acara, dan media promosi lainnya yang disusun dengan tujuan untuk memberikan informasi yang akurat, jelas, dan menggugah minat kepada khalayak. Konten peresmian memiliki peran strategis dalam mengkomunikasikan visi, tujuan, dan keunggulan dari Graha Artha Madani kepada berbagai pihak terkait, seperti masyarakat umum, pemerintah, dan media massa. Konten peresmian juga dapat memainkan peran penting dalam membangun citra positif, meningkatkan kepercayaan publik, dan memperluas jaringan kerja dengan pihak-pihak yang relevan. Dalam menyusun konten peresmian, terdapat beberapa elemen yang perlu diperhatikan, seperti penggunaan bahasa yang jelas dan persuasif, penyampaian informasi yang akurat, serta penggunaan media dan format yang tepat. Selain itu, strategi dan prinsip-prinsip yang efektif juga perlu diterapkan, termasuk pemilihan target audiens yang tepat, pemilihan pesan yang relevan, dan penggunaan teknik komunikasi yang efektif. Dengan menggunakan konten peresmian yang efektif, Graha Artha Madani dapat mengoptimalkan peran dan fungsinya sebagai simbol penting dalam pembangunan negara serta memperkuat hubungan dengan pihak-pihak terkait.
Analisa Strategi Digital Marketing Adidas dalam Membangun Brand Awareness di Kalangan Generasi Z di Kabupaten Bekasi Leni Sugiyanti; Yulita Yulita; Ayu Ambarwati; Rendy Permana; Muhammad Daffa Fadhillah
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/7xre0c65

Abstract

This study analyzes the effectiveness of Adidas’ digital marketing strategy in building brand awareness among Generation Z in Bekasi Regency. The research focuses on how digital initiatives, including social media engagement, interactive content, and online promotional activities, contribute to strengthening consumer recognition and perception of the brand. Adidas utilizes various digital platforms that align with Generation Z’s media consumption patterns, emphasizing visually appealing content, concise messaging, and communication styles that match their preferences. The findings indicate that digital marketing plays a central role in capturing attention, encouraging interaction, and enhancing the overall brand image within this demographic group. Continuous exposure through platforms such as Instagram, TikTok, and online campaigns helps shape a stronger understanding of Adidas’ identity and product values. Moreover, the use of trend-based promotions and relatable digital communication increases emotional connection and encourages positive consumer responses. Overall, the study concludes that Adidas’ digital marketing strategy is effective in elevating brand awareness and reinforcing the brand’s position among young consumers in Bekasi Regency.  
Membangun Strategi Promosi Melalui Media Sosial Tiktok pada UMKM Smoothies Pasmaling Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Anna Fajarwaty; Ellynawati Ellynawati; David Chandrawan; Tegar Dwi Hendrawan
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/fmwz2n40

Abstract

This study examines the implementation of a TikTok-based promotional strategy for a small and medium enterprise (SME), Smoothies PasMaling, within the context of community engagement activities. Employing a qualitative participatory approach, the program involved intensive mentoring, direct observation, and iterative content development to enhance digital marketing capabilities. The findings reveal that structured visual content emphasizing product authenticity effectively attracts audience attention, while the integration of operational information such as location and schedule improves accessibility and consumer interaction. The study further identifies a significant increase in audience engagement, including active communication and user-generated responses, which contributes to the formation of positive electronic word of mouth. These dynamics translate into measurable business outcomes, including increased sales volume, broader market reach, and improved customer loyalty. In addition, the intervention strengthens the partner’s capacity to independently manage digital marketing strategies. The study highlights the importance of aligning creative content, interactive communication, and data-driven adaptation in developing sustainable digital promotion strategies for SMEs in the platform-based economy.  
Pengaruh Pengembangan Strategi Marketing Terhadap Peningkatan Brand Awareness Pada Coffee Shop Era Cafe Rendy Permana; Melyona Zenia Rabbil; Niken Sandora
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/ad2nea09

Abstract

This study examines the effect of marketing strategy development on brand awareness improvement at Era Cafe using a quantitative empirical approach within a descriptive-causal framework. Data were collected from consumers who interacted with the café through direct visits and digital platforms, employing structured questionnaires and supported by secondary data from social media activities. The findings indicate that the development of marketing strategies, particularly through product innovation, digital content consistency, and promotional attractiveness, plays a significant role in strengthening brand awareness. Furthermore, the results reveal that the impact extends beyond cognitive recognition toward behavioral outcomes, including customer loyalty, revisit intention, advocacy, and purchase decisions. This demonstrates that effective marketing strategies contribute not only to brand positioning but also to sustained consumer engagement and long-term business performance. These findings provide practical implications for business actors in designing strategic marketing initiatives that are both impactful and sustainable.  
The Influence of Country of Origin and Brand Image on Purchase Intention of Indonesian Skincare Products in Japan Sri Ria Lestari; Leni Sugiyanti; Melyona Zenia Rabbil; Yulita Yulita; Rendy Permana; Ayu Ambarwati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4a5jq520

Abstract

This study aims to examine the influence of Country of Origin and Brand Image on Purchase Intention toward Indonesian skincare products in Japan. A quantitative research design was employed using a cross-sectional survey approach. Primary data were collected through an online questionnaire from 58 respondents residing in Japan who were interested in skincare products. Respondents were selected using purposive sampling based on predetermined criteria, including age, residency, and interest in skincare products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The measurement model demonstrated satisfactory reliability and validity, with outer loadings exceeding 0.60, composite reliability values above 0.70, and Average Variance Extracted values above 0.50. The structural model showed that Country of Origin had a positive but insignificant effect on Purchase Intention (β = 0.183; T = 0.929; p = 0.353). In contrast, Brand Image had a positive and significant effect on Purchase Intention (β = 0.583; T = 2.947; p = 0.003). The R-Square value of 0.559 indicates that Country of Origin and Brand Image jointly explain 55.9% of the variance in Purchase Intention. These findings indicate that brand-related perceptions play a more important role than country-of-origin perceptions in shaping purchase intention. Indonesian skincare firms targeting Japan should prioritize strengthening brand image, credibility, consistency, and perceived product quality.
Workshop Persiapan Dunia Kerja dan  Simulasi  Psikotes Ayu Ambarwati; Sri Ria Lestari; Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Yulita Yulita; Putri Sandiya
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/bj1cw403

Abstract

This Community Service activity, conducted through a Work Readiness and Psychological Test Simulation Workshop, aimed to improve the preparedness of senior high school and vocational high school graduates in facing the transition into the world of work. The activity applied an experiential learning approach through presentations, discussions, practical exercises, simulations, and evaluation involving 35 participants at Politeknik Bina Madani. The materials covered labor market trends, self-potential analysis, growth mindset, Applicant Tracking System-based CV preparation, job-search strategies, professional communication ethics, and psychological test simulations. The results indicated improvements in participants’ understanding of work readiness, career adaptability, job application preparation, professional communication, and preparedness for selection stages. The psychological test simulation also helped participants become more familiar with test situations, time management, concentration, and psychological readiness. Integrating personal readiness, recruitment skills, and simulation experience provided participants with more comprehensive preparation for entering the labor market. This activity demonstrates that practice-based workshops can serve as an effective intervention to strengthen the employability of secondary school graduates and support more focused, adaptive, and recruitment-oriented career planning. This approach also encouraged participants to build self-confidence, recognize their potential, and maintain readiness for continuous learning after the activity.
Implementasi SAK EMKM dalam Penyajian Laporan Keuangan pada UMKM Rusbeef Grill House 2025 Ratna Sari Dewi; Rendy Permana; Tuti Achyani; Ellynawati Ellynawati; David Chandrawan; Anna Fajarwaty; Yanti Apriyaningsih
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4jm2v193

Abstract

This study examines the implementation of Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) in the presentation of financial statements at Rusbeef Grill House in Tambun Selatan, Bekasi Regency. A qualitative case study approach was employed, with data collected through observation, interviews, and documentation during February–May 2025. The findings show that financial recording had been conducted using Microsoft Excel and a cashier application, but it remained focused on cash inflows, outflows, and simple profit calculations. After adjustment based on SAK EMKM, the business was able to prepare an income statement, statement of financial position, and notes to the financial statements. In August 2025, total revenue reached Rp18,636,000, net profit amounted to Rp2,221,750, total assets were Rp71,076,750, liabilities were Rp0, and equity was Rp71,076,750. The main limitations were insufficient accounting knowledge, incomplete account classification, and the absence of routine adjustment procedures. The study concludes that SAK EMKM improves the structure and usefulness of financial information, but sustainable implementation requires continuous training, assistance, and consistent accounting procedures. These improvements can support managerial evaluation, accountability, and future financing decisions effectively.
Co-Authors Adi Apriadi Adiansha Anna Fajarwaty Askur Wahyudi Ayu Ambarwati David Chandrawan Donna Hemelia Syahputri Ellynawati Ellynawati Galang eka satria Leni Sugiyanti Lilian Lilian Melyona Zenia Rabbil Muhammad Daffa Fadhillah Niken Sandora Paryanti, Atik Budi Putri Ayu Lestari Putri Sandiya Raisa jasmine Intiha Ratna Sari Dewi Selvi Awaliah Sri Ria Lestari Tegar Dwi Hendrawan Tuti Achyani Yanti Apriyaningsih Yulita Yulita