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All Journal SENADA : Semangat Nasional Dalam Mengabdi Servitia: Journal of Community Service and Engagement Ascendia: Journal of Economic and Business Advancement Profixa: International Journal of Economic and Business Research
Leni Sugiyanti
Politeknik Bina Madani
Humanities Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Penerapan Teknologi Informasi Akuntansi Dalam Meningkatkan Efisiensi Operasional UMKM Warung Padasuka Galang Eka Satria; Neng Fitri; Topan Dewa Gugat; Vickrie Ardy; Leni Sugiyanti; Siti Nur Arbianti Zachroh; Arief Fraba Nuryadin
SENADA : Semangat Nasional Dalam Mengabdi Vol. 4 No. 1 (2023): SENADA : Semangat Nasional Dalam Mengabdi
Publisher : Politeknik Bina Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56881/senada.v4i1.173

Abstract

Dalam era bisnis yang terus berkembang, usaha mikro, kecil, dan menengah (UMKM) seperti Warung Padasuka perlu menyesuaikan diri dengan perubahan teknologi untuk meningkatkan efisiensi operasional. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis dampak penerapan teknologi informasi akuntansi dalam meningkatkan efisiensi operasional Warung Padasuka. Metode penelitian campuran digunakan, menggabungkan wawancara dengan pemilik usaha, analisis dokumentasi, dan survei pelanggan. Warung Padasuka, sebagai UMKM di sektor makanan, dihadapkan pada tantangan mengelola operasional dengan efisien. Dalam konteks ini, penerapan teknologi informasi akuntansi diharapkan dapat memberikan solusi untuk meningkatkan kontrol inventaris, pemantauan penjualan, dan pelaporan keuangan secara real-time.
Analisa Strategi Digital Marketing Adidas dalam Membangun Brand Awareness di Kalangan Generasi Z di Kabupaten Bekasi Leni Sugiyanti; Yulita Yulita; Ayu Ambarwati; Rendy Permana; Muhammad Daffa Fadhillah
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/7xre0c65

Abstract

This study analyzes the effectiveness of Adidas’ digital marketing strategy in building brand awareness among Generation Z in Bekasi Regency. The research focuses on how digital initiatives, including social media engagement, interactive content, and online promotional activities, contribute to strengthening consumer recognition and perception of the brand. Adidas utilizes various digital platforms that align with Generation Z’s media consumption patterns, emphasizing visually appealing content, concise messaging, and communication styles that match their preferences. The findings indicate that digital marketing plays a central role in capturing attention, encouraging interaction, and enhancing the overall brand image within this demographic group. Continuous exposure through platforms such as Instagram, TikTok, and online campaigns helps shape a stronger understanding of Adidas’ identity and product values. Moreover, the use of trend-based promotions and relatable digital communication increases emotional connection and encourages positive consumer responses. Overall, the study concludes that Adidas’ digital marketing strategy is effective in elevating brand awareness and reinforcing the brand’s position among young consumers in Bekasi Regency.  
Membangun Strategi Promosi Melalui Media Sosial Tiktok pada UMKM Smoothies Pasmaling Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Anna Fajarwaty; Ellynawati Ellynawati; David Chandrawan; Tegar Dwi Hendrawan
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/fmwz2n40

Abstract

This study examines the implementation of a TikTok-based promotional strategy for a small and medium enterprise (SME), Smoothies PasMaling, within the context of community engagement activities. Employing a qualitative participatory approach, the program involved intensive mentoring, direct observation, and iterative content development to enhance digital marketing capabilities. The findings reveal that structured visual content emphasizing product authenticity effectively attracts audience attention, while the integration of operational information such as location and schedule improves accessibility and consumer interaction. The study further identifies a significant increase in audience engagement, including active communication and user-generated responses, which contributes to the formation of positive electronic word of mouth. These dynamics translate into measurable business outcomes, including increased sales volume, broader market reach, and improved customer loyalty. In addition, the intervention strengthens the partner’s capacity to independently manage digital marketing strategies. The study highlights the importance of aligning creative content, interactive communication, and data-driven adaptation in developing sustainable digital promotion strategies for SMEs in the platform-based economy.  
The Influence of Country of Origin and Brand Image on Purchase Intention of Indonesian Skincare Products in Japan Sri Ria Lestari; Leni Sugiyanti; Melyona Zenia Rabbil; Yulita Yulita; Rendy Permana; Ayu Ambarwati
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4a5jq520

Abstract

This study aims to examine the influence of Country of Origin and Brand Image on Purchase Intention toward Indonesian skincare products in Japan. A quantitative research design was employed using a cross-sectional survey approach. Primary data were collected through an online questionnaire from 58 respondents residing in Japan who were interested in skincare products. Respondents were selected using purposive sampling based on predetermined criteria, including age, residency, and interest in skincare products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. The measurement model demonstrated satisfactory reliability and validity, with outer loadings exceeding 0.60, composite reliability values above 0.70, and Average Variance Extracted values above 0.50. The structural model showed that Country of Origin had a positive but insignificant effect on Purchase Intention (β = 0.183; T = 0.929; p = 0.353). In contrast, Brand Image had a positive and significant effect on Purchase Intention (β = 0.583; T = 2.947; p = 0.003). The R-Square value of 0.559 indicates that Country of Origin and Brand Image jointly explain 55.9% of the variance in Purchase Intention. These findings indicate that brand-related perceptions play a more important role than country-of-origin perceptions in shaping purchase intention. Indonesian skincare firms targeting Japan should prioritize strengthening brand image, credibility, consistency, and perceived product quality.
Workshop Persiapan Dunia Kerja dan  Simulasi  Psikotes Ayu Ambarwati; Sri Ria Lestari; Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Yulita Yulita; Putri Sandiya
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/bj1cw403

Abstract

This Community Service activity, conducted through a Work Readiness and Psychological Test Simulation Workshop, aimed to improve the preparedness of senior high school and vocational high school graduates in facing the transition into the world of work. The activity applied an experiential learning approach through presentations, discussions, practical exercises, simulations, and evaluation involving 35 participants at Politeknik Bina Madani. The materials covered labor market trends, self-potential analysis, growth mindset, Applicant Tracking System-based CV preparation, job-search strategies, professional communication ethics, and psychological test simulations. The results indicated improvements in participants’ understanding of work readiness, career adaptability, job application preparation, professional communication, and preparedness for selection stages. The psychological test simulation also helped participants become more familiar with test situations, time management, concentration, and psychological readiness. Integrating personal readiness, recruitment skills, and simulation experience provided participants with more comprehensive preparation for entering the labor market. This activity demonstrates that practice-based workshops can serve as an effective intervention to strengthen the employability of secondary school graduates and support more focused, adaptive, and recruitment-oriented career planning. This approach also encouraged participants to build self-confidence, recognize their potential, and maintain readiness for continuous learning after the activity.
Co-Authors Anna Fajarwaty Arief Fraba Nuryadin Ayu Ambarwati David Chandrawan Ellynawati Ellynawati Galang Eka Satria Melyona Zenia Rabbil Muhammad Daffa Fadhillah Neng Fitri Putri Sandiya Rendy Permana Siti Nur Arbianti Zachroh Sri Ria Lestari Tegar Dwi Hendrawan Topan Dewa Gugat Vickrie Ardy Yulita Yulita