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All Journal Lekesan: Interdisciplinary Journal of Asia Pacific Arts SENADA : Semangat Nasional Dalam Mengabdi
Gangga Lawranta
Institut Seni Indonesia Denpasar
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PENGELOLAAN MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI FESTIVAL PAMENAN MINANGKABAU Topan Dewa Gugat; Yuditia Leo Andhika; Gangga Lawranta
SENADA : Semangat Nasional Dalam Mengabdi Vol. 4 No. 1 (2023): SENADA : Semangat Nasional Dalam Mengabdi
Publisher : Politeknik Bina Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56881/senada.v4i1.159

Abstract

Media sosial telah membawa perubahan signifikan dalam cara kita berkomunikasi dan berinteraksi. Dalam konteks promosi budaya dan festival, media sosial telah menjadi alat yang kuat dan efektif. Artikel ini membahas tentang pengelolaan media sosial sebagai strategi promosi untuk Festival Pamenan Minangkabau. Festival Pamenan adalah perayaan budaya tradisional yang mencerminkan warisan kaya dan nilai-nilai Minangkabau di Sumatera Barat, Indonesia. Dengan pengelolaan media sosial yang tepat, Festival Pamenan Minangkabau dapat mencapai tujuan promosi yang lebih luas, memperkenalkan budaya Minangkabau kepada khalayak global, serta meningkatkan partisipasi masyarakat dalam festival. Pengabdian Masyarakat ini menjelaskan Langkah-langkah dalam melaksanakan pengelolaan media sosial Festival Pamenan Minangkabau.
Electronic News Gathering (Eng) Style in The Production of Dabdap Putih Village’s Profile Video I Made Denny Chrisna Putra; Nyoman Lia Susanthi; I Nyoman Payuyasa; Made Rai Budaya Bumiarta; Ida Bagus Hari Kayana Putra; Gangga Lawranta; Ketut Hery Budiyana
Lekesan: Interdisciplinary Journal of Asia Pacific Arts Vol. 6 No. 2 (2023)
Publisher : Institut Seni Indonesia Denpasar

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Abstract

This research focuses on analyzing the process of creating a profile video of Dabdap Putih Village with the application of the Electronic News Gathering (ENG style) concept as part of village branding efforts. The background of the study illustrates the change of village name from Dapdap Putih to Tista, which is considered to have a negative impact on the community's economy. In response, on January 1, 2023, the name of the village was re-inaugurated as Dapdap Putih, requiring an effective information medium to disseminate this change. The research method used is qualitative with data collection through literature studies, in-depth interviews with related parties, direct observation at profile video production sites, and electronic and non-electronic media documentation. The research analysis refers to the concept of ENG style by utilizing film production management theory and process management. The results of the analysis show that the use of ENG mode in making profile videos provides speed, flexibility in editing, and effective mobility. The production process of the Dabdap Putih Village profile video consists of three stages, namely pre-production, production, and post-production. In production management, five management process frameworks are applied: planning, organizing, staffing, leading, and controlling. In conclusion, the use of modern media technology such as village profile videos with an ENG style approach can be an effective village branding tool. With the involvement of a skilled production team, the use of this technique can increase efficiency in disseminating information and promoting village name changes, as well as showing the best characteristics of the village to the wider community.
Co-Authors I Made Denny Chrisna Putra I NYOMAN PAYUYASA . Ida Bagus Harikayana Putra Ketut Hery Budiyana Made Rai Budaya Bumiarta Susanthi, Nyoman Lia Topan Dewa Gugat Yuditia Leo Andhika