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All Journal Journal of Applied Engineering and Technological Science (JAETS) International Journal of Islamic Thought and Humanities
Iredho Fani Reza
Universitas Islam Negeri Raden Fatah Palembang, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Social Consumer Relation Management Using Social Media as a Marketing Scheme in University Ali Ibrahim; Iredho Fani Reza; Mansyur Abdul Hamid; Hadiansyah Ma'sum; Heliza Rahmania Hatta; Aryo De Wibowo; Rahmat Izwan Heroza
Journal of Applied Engineering and Technological Science (JAETS) Vol. 5 No. 1 (2023): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v5i1.3149

Abstract

Social media or called as ‘socmed’ is an online media that is frequently used by humans to improve in activities, which include promoting study programs of university. Most universities require a marketing scheme to promote certain study programs by using socmed. This study aims to investigate marketing strategies of universities using social costumer relation management (SCRM) and socmed. This is a qualitative study with a narrative model design. This study included about 2000 students from universities in South Sumatra, Lampung, Bengkulu, and Bangka Belitung, Indonesia. The samples were collected by proportional random sampling approach to attain the number of informants and data were collected through online interview questionnaire. Furthermore, the data were analyzed using coding approaches (open, axial, and selective coding) and value stream analysis. The findings revealed that SCRM can be an alternative marketing scheme for universities that utilize socmed to disseminate information owing to access easiness, complete and updated information, and attractive appearance.
The Influence of Taqwa (Piety) and Amal Saleh (Good Deeds) on Patience Among Muslim Students at an Islamic Campus Ahmad Hidayat; Muhammad Azhar; Halim Purnomo; Iredho Fani Reza; Lisfarika Napitupulu
International Journal of Islamic Thought and Humanities Vol. 3 No. 1 (2024): International Journal of Islamic Thought and Humanities
Publisher : Sekolah Tinggi Agama Islam Taruna Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54298/ijith.v3i1.188

Abstract

There are situations that require patience for Muslim students, such as patience in following the commands and prohibitions of Allah SWT, which is also referred to as patience in piety. Additionally, Muslim students need to exercise patience in maintaining their relationship with Allah SWT and fellow living beings, known as patience in performing good deeds. The purpose of this research is to investigate the influence of piety and good deeds on patience among Muslim students in an Islamic campus. The participants involved in this study were 227 Muslim students enrolled in the Faculty of Psychology at the Islamic University of Riau. Convenient sampling was employed for data collection. The data were gathered using the patience scale, good deeds scale, and piety scale. Partial Least Square (PLS) analysis was conducted using smart PLS 3.0 M3 software. The findings of this research indicate that piety has a positive and significant influence on patience among Muslim students in an Islamic campus, while good deeds do not have a significant influence and are discussed as a limitation of this study. The implications of this research provide new empirical support regarding factors influencing patience, specifically the variable of piety.
Co-Authors Ahmad Hidayat Ali Ibrahim Aryo De Wibowo Hadiansyah Ma'sum Halim Purnomo Heliza Rahmania Hatta Lisfarika Napitupulu mansyur abdul hamid Muhammad Azhar Rahmat Izwan Heroza