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All Journal JKMS : Jurnal Ilmu Komunikasi Al-MIKRAJ: Jurnal studi Islam dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Master Manajemen
Alamsyah
Universitas Islam Syekh Yusuf Tangerang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Pemasaran Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Salsabila Fitri Shabrina; Isniyunisyafna Diah Delima; Alamsyah Alamsyah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4013

Abstract

Information and communication technology has become an important part of society's life without boundaries, technological advances that are currently being used by business people, namely marketing through social media, in this study the AIDA model theory and quantitative approach methods are used and the object of this research is consumers. Drizzy Apparel, and taking a sample of 100 respondents. The results of this study state that marketing through social media has a significant and positive effect on purchasing decisions made by Drizzy Apparel because it has a total tcount value of 10.848 and a ttable value of 1.661 so that Tcount > Ttable (10.848 > 1.661), so that means social media marketing positive and significant effect.
PERAN KOMUNIKASI INTERPERSONAL PADA RESILIENSI PELAKU UMKM SELAMA MASA PANDEMI HINGGA PASCA PANDEMI COVID-19 (Studi Kasus UMKM di Kelurahan Gondrong, Kota Tangerang)PERAN KOMUNIKASI INTERPERSONAL PADA RESILIENSI PELAKU UMKM SELAMA MASA PANDEMI HINGGA PASCA PANDEMI COVID-19 (Studi Kasus UMKM di Kelurahan Gondrong, Kota Tangerang) Riski Riani Nurrohimah; Lina Wati Wati; Alamsyah Alamsyah Alamsyah
Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v12i2.7537

Abstract

Penelitian ini bertujuan untuk mengetahui peran komunikasi interpersonal terhadap ketahanan pelaku UMKM pada masa pandemi hingga pasca pandemi. Penelitian ini merupakan penelitian deskriptif kualitatif dengan sumber data yang diperoleh dari wawancara, observasi dan dokumentasi. Teori yang digunakan dalam penelitian ini adalah teori penetrasi sosial. Narasumber penelitian ini adalah 5 (lima) pelaku UMKM yang tinggal dan menjalankan usahanya di Kelurahan Gondrong Kota Tangerang. Hasil penelitian menunjukkan bahwa komunikasi interpersonal yang terjadi antara pelaku UMKM dengan masyarakat disekitarnya khususnya konsumen ibarat lapisan bawang. Bentuk hubungan tersebut terbagi menjadi fase awal (fase orientasi), fase eksplorasi, fase pertukaran emosi, dan fase pertukaran stabil. 
Implementasi Komunikasi Antarbudaya Pada Perkawinan Antar Etnis Jawa Dan Sunda Di Pasar Kemis Kabupaten Tangerang Tika Aryana Wibisono; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2403

Abstract

Tangerang Regency is an area with many industrial, commercial and residential sectors. So that many migrants are looking for work and this results in many ethnic groups entering one area. Thus, inter-ethnic marriages have become commonplace because they are a natural process that occurs in multi-ethnic societies, especially marriages between Javanese and Sundanese ethnic groups. Developing perceptions and stereotypes have become obstacles that have an impact on harmony in inter-ethnic marriages. Various obstacles arise because each ethnic group has a different background, culture and beliefs. The aim of this research is to analyze the process of intercultural communication in inter-ethnic marriages, namely Javanese and Sundanese. The method used in this research is a qualitative descriptive research method with a case study approach, with a constructivist paradigm with the subject being 3 Javanese and Sundanese husband and wife tennis couples. The results of the research show that in the Optimistic Phase, couples still feel happy with their partner's cultural differences. They still don't know their partner's culture and experience difficulties at the beginning of their marriage. In the Culture Shock Phase, couples begin to be shocked and confused by their partner's culture, so they experience cutlure shock. In the Recovery phase, they begin to introduce each other to their respective cultures. In the adjustment phase, couples are starting to get used to and adapt and understand their partner's culture.
Strategi Digital Marketing Kafe Dom Social Hub Dalam Meningkatkan Brand Awareness di Sosial Media Instagram Studi Deskriptif Kualitatif Pada Akun @Domsocialhub Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2485

Abstract

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.
Aktivitas Pemasaran PT. Triartha Cipta Mandiri Dalam Meningkatkan Penjualan Perumahan Granada Rajeg City Tahun 2023 Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2747

Abstract

Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ​​30 M2 and a land area of ​​60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.
Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

Abstract

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.
Fenomena Ngopi di Coffee Shop Pada Gen Z Marsha Azzahra; Ade Irfan Abdurahman; Alamsyah Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3991

Abstract

This study aims to identify, describe and demonstrate the phenomenon of drinking coffee in a coffee shop for Gen Z in Tangerang City and to find out, describe and demonstrate the meaning of Gen Z in Tangerang City for the coffee phenomenon. The research method that will be used by researchers is qualitative research. The research was conducted using a qualitative descriptive research type with a phenomenological approach. Research data sources are divided into 2 (two), namely primary data sources and secondary data sources. data collection methods, namely observation, interviews and documentation. The triangulation used is source triangulation, data collection technique triangulation and time triangulation. Data analysis techniques used are Data Reduction (Reduction), Data Presentation (Display), and Drawing Conclusions and Verification (Conclusion). The results of the study show that there are several reasons why Generation Z engages in coffee activities at coffee shops. The reason for the Z generation to do coffee activities in coffee shops is based on the mind that needs peace and as a motive for entertainment for each individual. In relation to oneself, it is understood that drinking coffee is not just enjoying a cup of coffee, but drinking coffee in a coffee shop also provides a comfortable atmosphere for each individual. In connection with the public seeing how the views of other people towards informants and coffee activity in the coffee shop are also seen as things to establish good social relations and the meaning of coffee in a coffee shop is seen as something fun so that it can raise mood and mood, as well as a medium self-actualization as well as a medium in obtaining prestige values.
Komunikasi Persuasif Petugas Sensus Badan Pusat Statistik Kabupaten Tangerang Dalam Melaksanakan Sensus Penduduk Registrasi Sosial Ekonomi Muhammad Kevin Rahmaddan; Faisal Tomi Saputra; Alamsyah Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4002

Abstract

Communications is very important and must be mastered properly by workers working in the field, such as for example population census officers. When working on conducting censuses, census officers were usually trained in job training beforehand. The aim is none other than, so that census workers understand what they have to do in the field, and what has to be conveyed or explained when they are dealing with the public. Because the image or reputation of the Central Bureau of Statistics as the pioneer or executor of the Population Census is tested or at stake there. This study aims to find out how the Persuasive Communication of census officers at the Central Bureau of Statistics of Tangerang Regency in carrying out social and economic registration censuses in Tangerang Regency, especially in Balaraja District. The research method used is a qualitative research method with data collection methods namely Observation, Interview and Documentation. Interviews were conducted with the Kecamatan Sector Coordinator and some of the census officers themselves. The results of this study are the stages of the persuasive communication process in an effort to find out the communication process of census officers in conducting data collection in the field to the community. In addition, objections that become obstacles for census officials are usually objections made by the public based on distrust of the government or fear that the data will be misused by the Central Bureau of Statistics. Therefore, census officers must be able to anticipate or have their own way of overcoming obstacles or resistance by the community during the social and economic registration census data collection process. maximum and the data obtained will also be maximized, of course.
Strategi Pemasaran Team Betta Concept Dalam Penjualan Ikan Hias Melalui Platform Media Sosial Tiktok Gefian Alfajry; Sri Murdilah Fournawati; Alamsyah Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4005

Abstract

This research discusses the marketing strategies adopted by Team Betta Concept in selling ornamental fish, especially betta fish, through the social media platform TikTok. With the development of technology and the popularity of social media, the utilization of platforms like TikTok as a marketing channel has become an attractive trend for businesses in the ornamental fish industry.The research utilizes a qualitative approach with in-depth interviews and content analysis as data collection methods. Through in-depth interviews with members of Team Betta Concept involved in the management and marketing of ornamental fish through TikTok, as well as the analysis of content uploaded on their TikTok accounts, this research identifies and analyzes the marketing strategies implemented by Team Betta Concept.The results of the research show that Team Betta Concept successfully implemented effective marketing strategies in selling ornamental fish through the TikTok platform. These marketing strategies include visually appealing and entertaining content, audience segmentation based on interests and behaviors, and brand positioning highlighting the uniqueness of the betta fish products they offer. In conclusion, this research states that the implementation of Team Betta Concept's marketing strategies in selling ornamental fish through the TikTok social media platform has successfully increased the popularity and attractiveness of their brand. Through an integrated STP (Segmentation, Targeting, and Positioning), Team Betta Concept achieved success in marketing ornamental fish and strengthened their position in the betta fish market. This research provides valuable insights for businesses in the ornamental fish industry and similar industries to understand the marketing potential of TikTok and to adopt more effective marketing strategies in this ever-evolving digital era.
Analisis Framing Penulisan Pemberitaan Tragedi Kerusuhan Stadion Kanjuruhan Malang di Kompas.id Syahrul Ferdian; Lina Wati; Alamsyah Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4006

Abstract

Recently, the club from Malang is facing sad news. Several mass media reported an event about Indonesian football over the tragedy of riots in the Liga 1 Indonesia match at Malang's Kanjuruhan Stadium which is the home of the Arema FC club. The riot occurred when the match between Arema FC and Persebaya Surabaya was held on Saturday, October 1, 2022, at 20.00.. When the incident happened, it had shocked the world of football. Some media began to change the headline of the news into a riot event at Malang's Kanjuruhan stadium. One of them is Kompas.id media, where media journalists Kompas.id shape and frame an event that will later become a headline in their media. So this study aims to find out how the writing of media journalists Kompas.id through Syntactic, Script, Thematic and Rhetorical Structures in framing the tragedy of the riot at Malang's Kanjuruhan Stadium which will later be used as a report. The method used in this study is a descriptive qualitative method with framing analysis of Zhong Dang Pan and Gerald M. Kosicki models. The results of this study show that journalists Kompas.id in framing the tragedy of the riot at Malang's Kanjuruhan Stadium more prominent information related to the causes and mistakes committed by security forces and the organizing committee in the content of the news text with different discussion themes in each report, so that the news led to this opinion ofthe public who viewed The image of the police and the organizing committee is also bad for the community. It can be seen from the four framing structures observed in this study, namely (Syntax, Script, Thematic, Rhetorical).
Co-Authors Abdul Rafi Jamaludin Ade Irfan Abdurahman Andri Irwanda David Soni Oksapianus Diah Widiargun Faisal Tomi Saputra Fithal Amin Gefian Alfajry Ignes Ambarwati Isniyunisyafna Diah Delima Latifatul Khumaero Lina Wati Lina Wati Wati Marsha Azzahra Mochammad Mirza Mochammad Mirza Mochammad Mirza Muhammad Kevin Rahmaddan Nurawaliah Ramadhani Permana Surya Syahputra Rezania Novianti Putri Riski Riani Nurrohimah Salsabila Fitri Shabrina Sri Murdilah Fournawati Sri Murdilah Fournawati Suci Emelsi Jeffri suseno, ari suseno Syahrul Ferdian Syarifah Fatimah Tika Aryana Wibisono Ukon Furkon Sukanda