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All Journal JKMS : Jurnal Ilmu Komunikasi Al-MIKRAJ: Jurnal studi Islam dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Master Manajemen
Alamsyah
Universitas Islam Syekh Yusuf Tangerang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pemasaran Digital dalam Mempertahankan Loyalitas Customer Rezania Novianti Putri; Sri Murdilah Fournawati; Alamsyah Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4011

Abstract

In this digital era, social media has become a trend in communication. The marketing trend in the world is shifting from conventional to digital. This digital marketing is more prospective because it allows potential customers to obtain all kinds of information about products and transact via the internet. as Sogo Supermal Karawaci does in selling products, the presence of Covid-19 has made companies aware of the importance of keeping up with the all digital era. The purpose of this research was to find out the marketing strategy by Sogo Supermal Karawaci in digital era via WhatsApp application, the name is WhatsApp Click&Shop in maintaining customer loyalty. The method used is a qualitative method by conducting direct interviews with Sogo employees and customers. Sogo always runs programs by giving vouchers with a certain mechanism to attract customers interest in buying products and to collaborate with certain banks. Sogo always tries to provide all conveniences and advantages to customers in buying and selling non-face to face to keep customers from continuing to shop at Sogo Supermal Karawaci amidst the many competitors in this digital era.
Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @Bioaquaofficialstore Latifatul Khumaero; Sri Murdilah Fournawati; Alamsyah Alamsyah
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4029

Abstract

The skincare business in Indonesia is indeed quite promising, now Indonesian people care more about the health and beauty of their skin. Bioaqua Official is a Skin Care product that provides solutions to Indonesian people's skin problems. Bioaqua Official is a skincare product that has been around since 2019. They use TikTok social media as a marketing communication medium so they can continue to compete with other products. Remembering that TikTok is a social media that now has a lot of users in Indonesia. This research aims to find out how Bioaqua Official uses Tiktok social media as a marketing communication medium on the @Bioaquaofficialstore account. This research uses a descriptive qualitative research method where the data obtained is the result of observation, interviews and documentation. The research results show that Bioaqua Official is able to make good use of Tiktok social media as a marketing communication medium, successfully selling millions of products and having millions of followers on Tiktok.
Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Diah Widiargun; Alamsyah Alamsyah; Ari Suseno; Mochammad Mirza
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

Abstract

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.
Komunikasi Organisasi dalam Pengambilan Kebijakan di DPMPTS Kota Tangerang Abdul Rafi Jamaludin; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4447

Abstract

This research aims to explore the relationship between organizational communication and policy making at the Tangerang City DPMPTSP Secretariat. The research background arises from the important role of communication in forming effective decisions and policies in public service organizations. The main objective is to analyze how the dynamics of organizational communication influence the quality of policies and the implementation process at the DPMPTSP Secretariat. The research method used is a qualitative approach using in-depth interviews with leaders, staff and related external stakeholders. Theme analysis was used to organize and interpret the data. The research results show that the quality of organizational communication greatly influences the effectiveness of policy making and its implementation. The findings of this research highlight the importance of clarity of organizational vision and goals, open communication between leadership and staff, and horizontal coordination between units. The implication of this research is the need to strengthen organizational communication as a strategy to improve the quality of policies and be responsive to community needs.
Pola Komunikasi Organisasi Kepemimpinan PT. Bank Syariah Indonesia KCP Tangerang Tanah Tinggi Andri Irwanda; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4489

Abstract

An organization must strive to create a working environment where leaders and employees feel comfortable with each other. To this goal, leaders who have the power and ability to inspire their colleagues to do better in their work. Good leaders have the ability to give direction, correction, and evaluation to their subordinates to help them the goals of the organization. This research is categorized into exploratory research followed by descriptive research. Explorative research is an early study aimed at obtaining an idea of a subject of research that will be further studied. Descriptive study is a study whose purpose is to show (describe) something, and is non-experimental because the research is not under the direct control of the researcher.In delineating the communication patterns at BSI PT KCP Tangerang Terra Alto, the results of qualitative findings from in-depth interviews with employees and leaders describe the application of various forms of communication. Some respondents stated that face-to-face meetings provided opportunities for non-verbal expression and strengthened team members' connections. In the context of evaluating the effectiveness of communication, observational data show that the level of employee participation in policy discussions and implementation is a key indicator. In an in-depth study of the organizational communication and leadership patterns at PT Bank Syariah Indonesia (BSI) KCP Tangerang Tanah High, the data findings describe the diversity and complexity of the internal dynamics of the organization. Adopting a holistic approach in the type of communication, involving both formal and informal elements, provides room for creative exchange of ideas. Despite the dominant digital media, the value of face-to-face meetings remains significant, enabling non-verbal expression and strengthening interpersonal connections. From these findings, it can be concluded that organizations face complex challenges in managing communication and leadership patterns. Strategic recommendations include optimizing leadership styles, developing communication skills, and setting up forums for exchange of ideas.
Strategi Event Perkumpulan Beon Tek Bio Terhadap Festival Peh Cun di Kota Tangerang David Soni Oksapianus; Mochammad Mirza; Ukon Furkon Sukanda; Alamsyah Alamsyah
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4561

Abstract

Tambur Peh Cun is a tradition in the form of a festival that still continues today among the Chinese community in Tangerang, Banten. The term Peh-Cun means “boat racing” in Hokkien and consists of two words “Peh” which means “Paddle” or “Paddle” and “Cun” which means “Boat”. Tambur Peh-Cun or also known as "Gou", is one of a series of Peh-Cun ceremonies which is always celebrated on May 5 in the Confucian calendar. Qualitative Research with a Case Study Approach. According to Muhadjir, Qualitative Research is research that prioritizes issues of process and meaning/perception, where this research is expected to reveal various Qualitative information with thorough and meaningful descriptions and analysis, which also does not reject Quantitative information in the form of numbers or amounts. The research was carried out in several stages. The first stage begins with collecting information and observing the research location, then making appointments with resource persons and starting interviews, and preparing the final research report. This research aims to discuss the event strategy held by the Beon Tek Bio Association at the Peh Cun Festival in Tangerang City in 2023. This research uses qualitative research methods with a case study approach to understand and analyze the strategies implemented. Peh Cun is one of the most important festivals in Chinese culture. This festival is celebrated every 5th of the 1st month of Chinese New Year to commemorate the return of Dewa Nian, who is believed to be a god who brings disaster. The Beon Tek Bio Association has implemented a planned and structured event strategy in organizing the Peh Cun Festival in Tangerang City in 2023. This strategy includes aspects -aspects of goals and target audience, program content, and marketing. In terms of program content, the Beon Tek Bio Association presents various interesting and diverse Chinese cultural events. These events are designed to attract public interest and attention, as well as to introduce Chinese culture to the wider community.
Sosialisasi Sistem Pembayaran Nontunai Penumpang pada Pelayanan Bus Rapid Transit (Studi Kasus Bus Tayo Kota Tangerang) Permana Surya Syahputra; Alamsyah Alamsyah; Mochammad Mirza
Social Science Academic Vol. 3 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v3i1.8134

Abstract

Perkembangan digitalisasi dalam transportasi publik mendorong perubahan sistem pembayaran dari tunai ke nontunai. Kota Tangerang melalui Bus Rapid Transit (BRT) Trans Tangerang atau Bus Tayo, yang dikelola oleh PT. Tangerang Nusantara Global (Perseroda), sejak September 2023 menerapkan sistem pembayaran nontunai penuh menggunakan Tap On Bus (TOB) berbasis Quick Response Code Indonesian Standard (QRIS) dan kartu uang elektronik. Penelitian ini bertujuan menganalisis proses sosialisasi sistem pembayaran nontunai, menilai pemahaman serta respon penumpang, dan mengidentifikasi hambatan yang muncul dalam implementasinya. Metode penelitian menggunakan pendekatan kualitatif deskriptif studi kasus dengan paradigma konstruktivisme. Data diperoleh melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa PT. TNG telah melakukan sosialisasi melalui media sosial, banner, flyer, aplikasi, dan komunikasi interpersonal. Meski sebagian penumpang dengan literasi digital tinggi menerima sistem ini dengan baik, hambatan masih ditemui pada kelompok masyarakat yang terbiasa menggunakan uang tunai, memiliki keterbatasan perangkat, atau literasi digital rendah. Kesimpulannya, keberhasilan penerapan sistem pembayaran nontunai tidak hanya bergantung pada infrastruktur teknologi, tetapi juga efektivitas strategi komunikasi yang inklusif dan berkelanjutan.
KOMUNIKASI MULTIKULTURAL PADA PRAKTIK PEMILIHAN UMUM (Studi Kasus Sosialisasi Komisi Pemilihan Umum Kabupaten Tangerang Tahun 2024) Nurawaliah Ramadhani; Alamsyah; Suci Emelsi Jeffri
Social Science Academic Vol. 4 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.10468

Abstract

This study aims to analyze the forms of multicultural communication implemented by the General Election Commission (KPU) of Tangerang Regency in the 2024 General Election socialization, identify community responses to its effectiveness, and map the obstacles encountered in a region with high ethnic and cultural diversity. Using a qualitative approach with a case study method, this research examines how adaptive communication strategies are employed to reach a heterogeneous society amidst challenges such as political literacy and potential polarization. The findings reveal that KPU implemented communication patterns capable of bridging differences in voters' cultural backgrounds through convergence strategies such as local language adjustments, interpersonal approaches, and segmenting communication media to increase public participation and maintain social stability during the democratic process, while utilizing divergence selectively for administrative clarity. Practically, this study serves as an evaluation for election organizers in designing more inclusive socialization models based on local wisdom in the future.
Pengaruh Pemasaran Melalui Media Sosial Instagram Terhadap Keputusan Pembelian: Survey Terhadap Konsumen @Drizzy_Apparel Salsabila Fitri Shabrina; Isniyunisyafna Diah Delima; Alamsyah Alamsyah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4013

Abstract

Information and communication technology has become an important part of society's life without boundaries, technological advances that are currently being used by business people, namely marketing through social media, in this study the AIDA model theory and quantitative approach methods are used and the object of this research is consumers. Drizzy Apparel, and taking a sample of 100 respondents. The results of this study state that marketing through social media has a significant and positive effect on purchasing decisions made by Drizzy Apparel because it has a total tcount value of 10.848 and a ttable value of 1.661 so that Tcount > Ttable (10.848 > 1.661), so that means social media marketing positive and significant effect.
Co-Authors Abdul Rafi Jamaludin Ade Irfan Abdurahman Andri Irwanda David Soni Oksapianus Diah Widiargun Faisal Tomi Saputra Fithal Amin Gefian Alfajry Ignes Ambarwati Isniyunisyafna Diah Delima Latifatul Khumaero Lina Wati Lina Wati Wati Marsha Azzahra Mochammad Mirza Mochammad Mirza Mochammad Mirza Muhammad Kevin Rahmaddan Nurawaliah Ramadhani Permana Surya Syahputra Rezania Novianti Putri Riski Riani Nurrohimah Salsabila Fitri Shabrina Sri Murdilah Fournawati Sri Murdilah Fournawati Suci Emelsi Jeffri suseno, ari suseno Syahrul Ferdian Syarifah Fatimah Tika Aryana Wibisono Ukon Furkon Sukanda