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Bimo Putro Karsodimedjo
Faculty of Economics and Business Universitas Nasional Jakarta
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Brand Awareness Customer Value and Customer Satisfaction on Interest in Renting Daya Cipta Sejati (Dcs) Cars in Cinere Depok Bimo Putro Karsodimedjo; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.808

Abstract

This study aims to analyze the influence of Brand Awareness, Customer Value and Customer Satisfaction on Renting Interests at Daya Cipta Sejati (DCS) car rentals in Cinere Depok. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 23 with data collection methods through questionnaires to 100 respondents using the Daya Cipta Sejati (DCS) car rental. The results of this study indicate that the variable Brand Awareness has no positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals. Customer Value has a positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals., and Customer Satisfaction has a positive and significant effect on Re-Lease Interests for Daya Cipta Sehati (DCS) car rentals
Co-Authors Kumba Digdowiseiso Resti Hardini