jurnal syntax admiration
Vol. 4 No. 1 (2023): Jurnal Syntax Admiration

The Influence of Brand Awareness Customer Value and Customer Satisfaction on Interest in Renting Daya Cipta Sejati (Dcs) Cars in Cinere Depok

Bimo Putro Karsodimedjo (Faculty of Economics and Business Universitas Nasional Jakarta)
Resti Hardini (Faculty of Economics and Business Universitas Nasional Jakarta)
Kumba Digdowiseiso (Faculty of Economics and Business Universitas Nasional Jakarta)

Article Info

Publish Date
21 Jan 2023

Abstract

This study aims to analyze the influence of Brand Awareness, Customer Value and Customer Satisfaction on Renting Interests at Daya Cipta Sejati (DCS) car rentals in Cinere Depok. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 23 with data collection methods through questionnaires to 100 respondents using the Daya Cipta Sejati (DCS) car rental. The results of this study indicate that the variable Brand Awareness has no positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals. Customer Value has a positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals., and Customer Satisfaction has a positive and significant effect on Re-Lease Interests for Daya Cipta Sehati (DCS) car rentals

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Journal Info
jurnal syntax admiration
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Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...