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All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Fakhry Adam Prayogo
Universitas Duta Bangsa Surakarta
Decision Sciences, Operations Research & Management

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The Effect Of The Marketing Mix On Sales Rate At Ayam Keprabon Restaurant Fakhry Adam Prayogo; Rayhan Gunaningrat; Indra Hastuti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2861

Abstract

In this study has the aim to determine the effect of marketing mix on sales levels at Ayam Keprabon Restaurant, using a sample size taken totaling 100 people from consumers of Ayam Keprabon Restaurant. The sampling technique uses purposive sampling, data is taken using a questionnaire measured by a Likert scale. This study used multiple linear regression analysis. At this time the marketing mix is the key to marketing in a company that can increase the level of sales. Based on the theoretical foundation and accompanied by the results of the analysis it can be concluded that, Food Quality has a significant effect on the Sales Level, Service Quality does not have a significant effect on Sales Level, Price has no significant effect on Sales Level, Physical efidence does not have a significant effect on Sales Level, Process does not have a significant effect on sales level, Place or Distribution Channel has a significant effect on sales level. Food quality, service quality, price, physical efidence, process and place together have a simultaneous effect on the variable Sales Level in Ayam Keprabon restaurant.
Co-Authors Indra Hastuti Rayhan Gunaningrat