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Collaborative Governance Of Garbage Cleaning And Tourism Development In Educational Content @Pandawaragroup Ambar Kusuma Astuti; Ramdhan Kurniawan; Restu Auliani; Alfa Santoso Budiwidjojo Putra; Eva Desembrianita
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6657

Abstract

Penelitian ini bertujuan 1) untuk mengetahui peran pemangku kepentingan dalam konten tiktok @pandawaragroup sebagai pengelola pariwisata; 2) tata kelola kolaboratif pembersihan sampah dan pengembangan pariwisata dalam konten edukasi tiktok @pandawaragroup. Penelitian ini merupakan penelitian kualitatif deskriptif. Sumber data dalam penelitian ini adalah konten edukasi tiktok @pandawaragroup. Teknik pengumpulan data dalam penelitian ini berupa pengamatan data. Teknik analisis data dalam penelitian ini adalah penyajian data, reduksi data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa (1) pengelolaan kawasan wisata dalam konten edukasi tiktok @pandawaragroup di beberapa Kawasan yang memprihatinkan membutuhkan masyarakat sebagai subjek utama dalam pengelolaan pariwisata dan elemen pemerintah dalam menyokong potensi pengembangan paiwisata; (2) Dalam kolaborasi ini, pandawara dan pemerintah setempat mengambil tindakan untuk membersihkan area yang kotor dan menyediakan peralatan yang diperlukan. Pandawara berhasil menerapkan strategi komunikasi efektif melalui media untuk menyampaikan pesan guna meningkatkan kesadaran lingkungan kepada masyarakat. Dengan terus memperkuat kolaborasi ini, kita dapat menciptakan lingkungan yang bersih, sehat, dan berkelanjutan untuk pengembangan pariwisata.
Analysis of Factors Forming Work-Life Balance in Hotel Employees in the Special Regional Province of Yogyakarta Ambar Kusuma Astuti; Alfa Santoso Budiwidjojo Putra; Purnawan Hardiyanto
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.149

Abstract

Hospitality has a strategic role in supporting the smooth running of the tourism industry. However, high job demands often cause employees to experience fatigue. So that all activities carried out run harmoniously, employees need to experience work-life balance. This study uses role theory to observe the phenomena of an employee's work and non-work life. The location for primary data collection was the Special Region of Yogyakarta Province, Indonesia. The research respondents were married hotel employees. The questionnaire uses a Likert scale with five choices. The research instrument was adapted from previous studies. The number of questionnaires that can be processed is ninety-six. The data analysis technique uses exploratory factor analysis. Before factor analysis was carried out, the primary data collected was filtered first using KMO and Bartlett's Test of Sphericity. Varimax is used to determine new factors. From the test, six factors shape work-life balance. The names of the new factors include a meaningful career, family obligations, diligent work, a comfortable home, fun at work, and how to be successful. Meanwhile, the most dominant factor is a meaningful career.
Analysis of the Impact of Green Investment on Corporate Financial Sustainability in West Java Muhammad Taswin; Loso Judijanto; Eko Sudarmanto; Ambar Kusuma Astuti
West Science Interdisciplinary Studies Vol. 1 No. 11 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i11.344

Abstract

This study investigates the impact of green investment on the financial sustainability of companies in West Java, Indonesia, using quantitative analysis of a sample of 100 companies. Descriptive statistics, correlation analysis, and regression analysis were conducted using SPSS version 26 to assess the relationship between green investment and financial indicators, taking into account moderating variables. The results showed a moderate level of green investment among the companies, with a positive correlation between green investment and financial sustainability indicators (ROI, Net Profit Margin) and a negative correlation with Debt to Equity Ratio. Regression analysis confirmed a significant and positive relationship between green investment and financial sustainability, even when accounting for industry type and firm size. These findings contribute empirical evidence supporting the positive relationship between green investment and financial sustainability in the context of businesses in West Java.
The Influence of Digital Technology Adoption by Small and Medium Enterprises and Online Consumer Behavior on the Success of E-commerce Platforms in Bandung City Ambar Kusuma Astuti; Teguh Setiawan Wibowo; Edhi Juwono
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.392

Abstract

This study looks into the complex relationships that exist between the use of digital technology by Small and Medium Enterprises (SMEs) in Bandung City, online consumer behavior, and the performance of e-commerce platforms. Through the use of structured surveys and a quantitative approach, information about digital technology integration, online customer behavior patterns, and markers of e-commerce success was gathered from 121 SMEs. The results show that consumer behavior dynamics are diverse, there is a moderate level of acceptance of digital technology, and both characteristics have a considerable beneficial impact on the performance of e-commerce. The key component that emerges is trust, underscoring the significance of building customer confidence in the digital economy. The study adds to our knowledge of the complex interactions that occur between customer engagement and technology adoption, providing SMEs navigating the digital landscape with useful insights.
Kepercayaan Sebagai Moderasi Kepemimpinan Berbudi Luhur terhadap Kesejahteraan Karyawan Tuti Sulastri; Delyana Rahmawany Pulungan; Rumintar J. H Marpaung; Alfa Santoso Budiwidjojo Putra; Ambar Kusuma Astuti
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.813

Abstract

This long-standing lack of attention to and knowledge of virtuous character may explain why many leaders attempt to get ahead by making mistakes and why virtuous character traits often do not play a significant role in the training and evaluation of leaders. A possible reason for the lack of studies on the virtuous character of a leader is the lack of clarity of definition; Moreover, some scholars consider Virtue as well as good character to be too abstract and general to measure. This research aims to overcome the lack of research on the role of a leader's virtuous leadership on employee welfare. This research also adds the moderating variable trust in virtuous leaders. This research uses a quantitative approach with an explanatory research design. Data collection techniques were carried out using surveys. The research population consisted of 200 employees spread across Indonesia. And the analysis technique uses Smart PLS. The results of this research have found that virtuous leadership influences employee welfare, and trust as moderation is able to moderate virtuous leadership on employee welfare.